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055: David Thomson on behavioural science for sustainability
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Kandungan disediakan oleh Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.
Show notes
- How do we bridge the values-action gap in sustainability?
- Who’s responsibility is it – companies’ or consumers’?
- The Tesla status symbol
- Giving immediate benefits to solve a long-term problem
- How prevalent is corporate greenwashing?
- How to help people reduce domestic electricity consumption
- Moving from small, isolated experiments to impact at scale
- What makes great experimental design?
- What mistakes has Dave made?
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