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046: Wardah Malik on the future of behavioural science
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Kandungan disediakan oleh Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.
And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.
But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.
Show notes
- How does BEworks approach client challenges
- Work Wardah is most proud of
- Creating, sustainable behavioural change at scale
- BEworks’s Reimagining strategy
- Diversity of talent in behavioural science
- What skills are needed to be a successful behavioural scientist?
- The different languages of behavioural science
- The next frontier: what does better access to data and AI mean for behavioural science
- The intersection of behavioural science and cognitive technology
- Behavioural science is like the Wild West
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