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SPECIAL EDITION – The convergence of digital and physical identity
Manage episode 301381246 series 2977328
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Podcast Episode
In this Special Edition of the Kount 5 in 5 Podcast, we examine the convergence of physical and digital identity with Jordan McKee, principal research analyst for customer experience and commerce at 451 Research. We discuss how this convergence not only enhances a business’ ability to identify and stop fraud during a customer transaction, it also creates the opportunity to improve the overall customer experience and thereby increasing the lifetime value of that customer while decreasing acquisition costs. And that’s good news for the bottom line. Find out how! #Kount5in5
Transcript
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