Filling Seats: The State Of Enrollment Marketing In Higher Ed podcast

Filling Seats: The State of Enrollment Marketing in Higher Ed

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Kandungan disediakan oleh StudentBridge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh StudentBridge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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Standup Comedy "Your Host and MC"

Batal langganan

24 hours ago24h ago

Batal langganan

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Celebration of 40+ years on the fringe of show business. Stories, interviews, and comedy sets from standup comics... famous, and not so famous. All taped Live on my Comedy stage. The interviews will be with comics, old staff members, and Friends from the world of Comedy. Standup Sets by Dana Carvey, Jay Leno, Tom Dreesen, Jerry Seinfeld, Larry Miller, Mark Schiff, Bobcat Goldthwait, Paula Poundstone, Garry Shandling, Ray Ramano, Cathy Ladman, Willie Tyler & Lester, and MORE. My web site has many pictures, items for sale, and more information www.standupcomedyyourhostandmc.com

Filling Seats: The State of Enrollment Marketing in Higher Ed

Kongsi

Laman utama siri•Feed

Kandungan disediakan oleh StudentBridge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh StudentBridge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.
Listen in for proven strategies to fill seats this cycle and beyond.

… continue reading

51 episod

#Tech #Business #Marketing #StudentBridge #Podcasting Education #Higher Education #Enrollment Management #College Search #Campus Visit #RNL #Enrollment Marketing #Student Admission #Campus Tours #Attract Students For Admission #Ed Tech

Filling Seats: The State of Enrollment Marketing in Higher Ed

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Filling Seats: The State of Enrollment Marketing in Higher Ed

updated 25 days ago

Kongsi

Laman utama siri•Feed

Kandungan disediakan oleh StudentBridge. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh StudentBridge atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.
Listen in for proven strategies to fill seats this cycle and beyond.

… continue reading

51 episod

#Tech #Business #Marketing #StudentBridge #Podcasting Education #Higher Education #Enrollment Management #College Search #Campus Visit #RNL #Enrollment Marketing #Student Admission #Campus Tours #Attract Students For Admission #Ed Tech

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Filling Seats: The State of Enrollment Marketing in Higher Ed

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Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames 33:27

25 days ago33:27

33:27

How do prospective students actually search for colleges online? In this episode of Filling Seats , we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered: The role of Google search and brand queries in the college selection process Why 8 out of 10 students don’t click on a university’s website first The importance of digital reputation across Wikipedia, review sites, and social media How AI-driven search results are changing the way students gather information Practical SEO and content strategies to improve visibility and engagement With students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information. 🎧 Listen now! 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 51: AI's Impact on Search and Higher Ed 32:49

5 weeks ago32:49

32:49

In this episode of Filling Seats , StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education. Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include: The shift in student search behavior – from Google to social and AI-powered search The growing role of SEO in higher ed marketing and why institutions need to adapt How AI-generated search results are impacting website traffic and lead generation Strategies to optimize content for AI-driven search and social media platforms The importance of user-generated content and authenticity in student engagement With AI transforming how students discover, research, and interact with institutions, this episode provides actionable takeaways for higher ed marketers looking to stay ahead. 🎧 Tune in now to stay informed and optimize your institution’s digital presence! 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert 29:44

7 weeks ago29:44

29:44

In this special 50th episode, Jonathan Cluse , CEO and founder of StudentBridge, is joined by Mark Forehand , a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment. 📹 Why video matters more than ever: How short-form videos are influencing Gen Z’s college decisions. Strategies to stand out in a content-saturated world. The impact of storytelling through video on prospective students and their families. Mark shares his expert perspective on leveraging video to drive engagement, boost enrollment, and foster connections between students, parents, and institutions. Learn actionable tips to future-proof your strategy and hear how StudentBridge’s video solutions can transform the way schools connect with their audience. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD 45:12

13 weeks ago45:12

45:12

In this episode of Filling Seats , we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audience intent, and practical tips for producing short-form and long-form videos. Whether you're a marketing leader or an enrollment VP, this episode is packed with actionable strategies to enhance your video content game. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Filling Seats: The State of Enrollment Marketing in Higher Ed

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Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise. 39:01

16 weeks ago39:01

39:01

In this episode of Filling Seats , we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals? Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we explore the pressures of corporatization, the shifting meaning of mission-driven work, and innovative solutions that could breathe new life into admissions teams. If you’ve ever wondered what’s really behind the admissions staff turnover this episode is for you. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC 38:27

21 weeks ago38:27

38:27

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within smaller universities Challenges presented when freshman don't return to campus Costs associated with student recruitment 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 45: International Recruitment and its Impact on U.S. Higher Education 45:38

26 weeks ago45:38

45:38

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores the strategic importance of international students, the challenges of geopolitical and economic factors, and the necessity of developing strong relationships with recruitment agents. They also touch on the role of digital experiences in international recruitment and emphasize the need for institutions to offer more personalized and relevant support systems for international students. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 43: CEO Conversations - The State of Higher Education 23:01

31 weeks ago23:01

23:01

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: How can institutions leverage technology to retain knowledge when staff members leave? What are the latest trends in student engagement and how can they boost enrollment? What proven strategies increase student retention and success? 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 42: RNL Trend Report on Personal Information 43:05

36 weeks ago43:05

43:05

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include. Raquel and Jonathan also answer: How do students prefer to be contacted? What do they want to know? When do students want to be contact? How to calibrate outreach at each stage of their college search? Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Filling Seats: The State of Enrollment Marketing in Higher Ed

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Episode 41: How to Maximize the Unofficial College Campus Visit 32:48

42 weeks ago32:48

32:48

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists. You'll also hear: How to alleviate the challenges facing visitor services teams Tips for supporting visitors throughout the enrollment life cycle Opportunities the FAFSA delay created to engage students Strategies for giving students the personalization they expect 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44

47 weeks ago20:44

20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North America and the United Kingdom. We'll also cover: Overall trends in student residence life and housing Student priorities, from lifestyle to academics Technology's role in providing student-centered solutions 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:08

51 weeks ago29:08

29:08

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report. The hosts answer: What information sources do students use? Do students really read email and brochures? Isn’t social media enough? What trends should our team prepare for? For more: Schedule a meeting with StudentBridge Accelerate conversion with virtual video 2023 E-Expectations Trend Report 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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38. RNL's 2023 E-Expectations Report: Video and Personalization 29:36

1 year ago29:36

29:36

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating authentic videos about students' interests More intelligence on the power of virtual video Schedule a meeting with our team Full 2023 E-Expectations Trend Report 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 30:45

1 year ago30:45

30:45

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and what marketing tactics work best Recommendations for how to grow enrollment among non-traditional populations 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:15

2 years ago33:15

33:15

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and recommendations for enrollment teams Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown 30:20

2 years ago30:20

30:20

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to stealth students and enables them to easily find what they’re looking for Why video is an essential part of their strategy 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge 23:02

2 years ago23:02

23:02

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it without hiring more staff Rising trends in marketing, campus tours, in-person recruitment, and student behavior 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College 23:21

2 years ago23:21

23:21

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enrollment cycles What success they’ve seen from recent strategy shifts PLUS: Learn about the new StudentBridge and what this means for institutions and prospective students 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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32. 8 strategies to prioritize for the next enrollment cycle 19:58

2 years ago19:58

19:58

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilized to boost enrollment 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific 28:10

2 years ago28:10

28:10

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to meet enrollment goals 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University 34:08

2 years ago34:08

34:08

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky. You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform a strategy how they embody their small-school approach in campus visits 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan Clues 16:45

2 years ago16:45

16:45

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this year 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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28. Serving students' needs at a nationally-known institution with Drew Granucci of UConn 31:18

2 years ago31:18

31:18

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone calls to engage with prospective students 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis College 27:00

2 years ago27:00

27:00

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices through their social content and enrollment messaging what their relationship is like with admissions and campus administration 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public Health 25:29

2 years ago25:29

25:29

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges they face with increased competition 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain 30:37

2 years ago30:37

30:37

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mistakes colleges and universities make in their marketing efforts how to invest in ensuring your homepage and webpages are capturing prospective students' attention the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School 22:08

2 years ago22:08

22:08

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies for meeting the increasing content demands with less resources 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell College 26:14

2 years ago26:14

26:14

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of communicating the "why" with prospective students throughout the college search process 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridge 25:18

2 years ago25:18

25:18

In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law 29:40

2 years ago29:40

29:40

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person visits fit into their overall strategy how they make it all work with a small team and a shrinking prospective student population 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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