The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kandungan disediakan oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Hall of Fame: Vin Matano Ep. 142
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Manage episode 425282318 series 2782528
Kandungan disediakan oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
- Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
- The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
- Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.
PATH TO PRESIDENT’S CLUB
- Sr. Account Executive IC-5 @ Demandbase
- Strategic Advisor @ Aligned
- Strategic Partner @ Outplay
RESOURCES DISCUSSED
336 episod
MP3•Laman utama episod
Manage episode 425282318 series 2782528
Kandungan disediakan oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday.
- Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email.
- The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot.
- Use email to keep threading throughout your sales cycle. One way to do this is through direct mail.
PATH TO PRESIDENT’S CLUB
- Sr. Account Executive IC-5 @ Demandbase
- Strategic Advisor @ Aligned
- Strategic Partner @ Outplay
RESOURCES DISCUSSED
336 episod
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