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Kandungan disediakan oleh Claire Atherton and BDD Foundation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Claire Atherton and BDD Foundation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Beating BDD
Tandakan semua sebagai (belum) dimainkan
Manage series 2568099
Kandungan disediakan oleh Claire Atherton and BDD Foundation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Claire Atherton and BDD Foundation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Information and inspiration for people living with body dysmorphic disorder, from the BDD Foundation in the UK. To learn more about the show and the work of the BDD Foundation, visit http://bddfoundation.org
…
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30 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2568099
Kandungan disediakan oleh Claire Atherton and BDD Foundation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Claire Atherton and BDD Foundation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Information and inspiration for people living with body dysmorphic disorder, from the BDD Foundation in the UK. To learn more about the show and the work of the BDD Foundation, visit http://bddfoundation.org
…
continue reading
30 episod
Minden epizód
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1 Ep 29 Arie Winograd – Treating body dysmorphic disorder 53:02
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A psychotherapist and the founder and director of the Los Angeles BDD & Body Image Clinic, Arie has dedicated his career to working with people with BDD. In this episode, he shares some of the fascinating insights he’s gained from those thousands of hours of experience.
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1 Ep 28 Tilly Kaye – Recovering from body dysmorphic disorder 35:01
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After suffering with BDD for many years, Tilly is now reaping the benefits of all the time and effort she put into recovering from the condition. Her story proves that if you keep putting in the work, you will get something out of it.
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1 Ep27 Eva Fisher - recovering from body dysmorphic disorder 37:27
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Eva has been recovered from BDD for 20 years, so brings loads of wisdom and experience to this episode. (Which is number 27, not 26, as I say in the intro!) It’s a little different from the others in that Eva tells us her story directly, in four parts.
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1 Ep26 George Mycock – recovering from muscle dysmorphic disorder 49:49
49:49
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George shares his lived experience of muscle dsymorphia, dips into the huge amount of knowledge he’s gained and explains why he’s made it his life’s work to raise awareness and improve treatment of the condition.
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1 Ep25 Rachel Koutnik – recovering from body dysmorphic disorder 42:57
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Rachel shares her experience of BDD and how everything from working at a cat hotel to learning ballroom dancing has helped her to manage the disorder and find joy.
Simon describes how the brutal bullying he suffered at school set him on a long journey with body dysmorphic disorder, which culminated in a transformative stay in psychiatric hospital and writing a book about his experiences.
Berni hid what she called her “secret shame” for 40 years before discovering she’d been suffering from skin-picking disorder – a common co-morbidity with body dysmorphic disorder that can also manifest on its own. She’s since learnt how to say no to the skin-picking voice and has even appeared in a naked calendar.…
Ten years ago, Andy used to spend eight hours a day in front of the mirror and couldn’t imagine ever being able to function. Now, he works full time and describes himself as 90% to 95% recovered from body dysmorphic disorder
Flora suffered with body dysmorphic disorder alongside an eating disorder until just 18 months ago. Since then, she’s made truly inspirational progress is overcoming BDD, and built up a personal toolkit of tricks that will be really helpful to listeners.
In his interview, Elias describes how doing exposures was a huge help in recovering from body dysmorphic disorder
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1 Episode 19 - Nicole Schnackenberg 44:32
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In her interview, Nicole talks about her lived experience of BDD and anorexia and how it's informed the life she lives now.
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1 Episode 18 - Professor David Veale 30:48
30:48
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In this episode, Professor David Veale talks about how he came to specialise in BDD, and answers questions from people with the condition.
As head of operations for the BDD Foundation in the UK, Kitty Wallace supports sufferers and their families, raises awareness of the condition and much more. But she’s also had her own experience of living with BDD. Her story shows that recovery may not always be a straight line, but it’s always possible.…
Rebecca suffered from BDD for many years, alongside issues with alcohol and food. It was only when she realised the BDD was driving the other issues that she was able to make real and inspiring progress.
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1 Episode 15 - Scarlett and Frances 22:41
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This is the second part of a conversation between two mums whose daughters are in recovery from BDD. In it, Scarlett and Frances discuss how schools can help or hinder, how to support someone through treatment and the importance of setting small goals.
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