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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
No Hay Tos (Real Mexican Spanish)
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Kandungan disediakan oleh Sonoro | Roberto Andrade & Héctor Libreros, Sonoro | Roberto Andrade, and Héctor Libreros. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sonoro | Roberto Andrade & Héctor Libreros, Sonoro | Roberto Andrade, and Héctor Libreros atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
No Hay Tos is a podcast designed to help English speakers practice their Spanish listening skills through real conversations at a normal speed by native speakers.
…
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354 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2286640
Kandungan disediakan oleh Sonoro | Roberto Andrade & Héctor Libreros, Sonoro | Roberto Andrade, and Héctor Libreros. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sonoro | Roberto Andrade & Héctor Libreros, Sonoro | Roberto Andrade, and Héctor Libreros atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
No Hay Tos is a podcast designed to help English speakers practice their Spanish listening skills through real conversations at a normal speed by native speakers.
…
continue reading
354 episod
Semua episod
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos con nuestro amigo Bryce de Oregon sobre su viaje en bicicleta por México. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos sobre la película 'Emilia Pérez'. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio especial de No Hay Tos hablamos sobre las oraciones pasivas e impersonales. - Para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos sobre las flores mexicanas. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio especial de No Hay Tos traducimos modismos del inglés al español. - Para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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1 Iniciando el Año en la Basílica de Guadalupe 32:14
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En este episodio de No Hay Tos hablamos más sobre las vacaciones y sobre la visita de Héctor a la Basílica de Santa María de Guadalupe. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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1 Navidad/Año Nuevo de Costco y Brisket del Pinche Gringo 34:23
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En este episodio de No Hay Tos hablamos sobre nuestras celebraciones de Navidad y Año Nuevo. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos sobre el gobierno de Sheinbaum durante el 2024. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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1 Cómo Decir “To Save”: Ahorrar vs Salvar vs Guardar 18:08
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En este episodio especial de No Hay Tos hablamos sobre la diferencia entre los verbos 'ahorrar', 'salvar' y 'guardar'. - Para tener acceso a episodios ad-free y para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos sobre los museos en CDMX. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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1 Cómo Decir “To Take”: Llevar vs Tomar 24:10
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En este episodio especial de No Hay Tos hablamos sobre la diferencia entre los verbos 'llevar' y 'tomar'. - Para tener acceso a episodios ad-free y para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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1 Jacobo Grinberg/Científicos Mexicanos 34:18
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En este episodio de No Hay Tos hablamos sobre Jacobo Grinberg. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio especial de No Hay Tos hablamos sobre 3 tips para mejorar tu pronunciación. - Para tener acceso a episodios ad-free y para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio de No Hay Tos hablamos sobre el Día de Muertos y Halloween. Para tener acceso a episodios ad-free y para ver la transcripción completa (word for word) de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Outro Music: La Bruja - Jenny and the Mexicats Learn more about your ad choices. Visit megaphone.fm/adchoices…
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No Hay Tos (Real Mexican Spanish)
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En este episodio especial de No Hay Tos hablamos sobre 5 usos del verbo "dejar" en español. - Para tener acceso a episodios ad-free y para ver los show notes de este episodio visítanos en Patreon . - Venos en video en YouTube . - ¡Si el podcast te es útil por favor déjanos un review en Apple Podcasts ! - Donate: https://www.paypal.me/nohaytos No Hay Tos is a Spanish podcast from Mexico for students who want to improve their listening comprehension, reinforce grammar, and learn about Mexican culture and Mexican Spanish. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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