Marty Levy - Embrace Change - Resistance is Futile

10 Lessons Learned

About Marty Levy

Marty is an accomplished Silicon Valley sales executive and a B2B sales best practices thought leader. He has been a tech industry sales and revenue leader for more than 30 years.

Marty has operated at the forefront of several paradigm-shifting technology transitions where he pioneered and developed models for success in customer engagements. His experience spans a broad range of tech industry segments including semiconductors, systems, software, and services.

Having grown up in Brooklyn, N.Y where he learned at an early age how to be a top tier sales person, he moved to the San Francisco Bay Area to build his professional career in the tech industry.

Marty’s expertise encompasses direct sales team leadership and the effective utilization of channels and partners to grow and scale revenue. He has honed his skills working for some of the world’s largest companies and by successfully leading sales for several growth and scale-stage businesses.

Previously, Marty was chairman of the Sales Leadership Council and on the board of the VP of Sales Forum in Silicon Valley. During that period, he directed and led discussions among many top sales executives on overcoming challenges in sales and attaining revenue goals.

Today, he is a well-known figure in the Arizona startup community where he is a recognized subject matter expert on revenue growth. He has his own consulting and advisory firm, LevelUp Growth Partners, and works with many growth stage startups to develop their go-to-market and sales execution plans. Marty is also active at Arizona State University where he has designed and leads several entrepreneurial programs for students, alumni, and faculty participants.

Episode Notes

05:48 Lesson 1: Winning and keeping customers is the essential function of a business

06:51 Lesson 2: Communications excellence is THE key business superpower

08:47 Lesson 3: Be Curious, Keep Learning.

10:31 Lesson 4: Embrace Change. “Resistance is Futile”.

13:00 Lesson 5: Listen to your gut but don’t rely on it solely

15:23 Lesson 6: Your reputation is essential to your success. Be vigilant to maintain it.

18:53 Lesson 7: Be trustworthy. Earn people’s trust. Avoid demanding it.

23:00 Lesson 8: Listen More; Talk Less

27:58 Lesson 9: Lead by example. Others will act as you do.

31:52 Lesson 10: Great individual performance in a team effort is the model for excellence