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Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the founder of Fathom Healthcare, a digital marketing agency that works with more than 15 healthcare systems across the country. Learn with Bill as he hosts Healthcast. In each episode, he talks to people who are marketing the services of the healthcare industry.
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Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in Atlanta, Georgia; and Jane Sanders, from Shepherd Center in Atlanta, Georgia. Learn about the Zika virus, the connection with Guillain Barre Syndrome, the precautions you should take while traveling abroad, and…
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With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut it. Learn how Lori Turner of Beacon Health System built and implemented a patient satisfaction program that is having a great and positive impact.Oleh Fathom Healthcare
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"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Presiden of Communication and Image for Texas Health Resources. Learn why Paul feels there are better ways to reach patients.Oleh Fathom Healthcare
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