Impulse is a podcast centered around the hosts, Mariah and Keenan. Both entertaining and unpredictable, follow their lead as they focus on skits, themes, and a variety of discussions ranging from personal interests to controversy and more. Impulsiveness has never been this rewarding.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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"Are you someone who is looking for a podcast that hits on topics both current and classic? Do you enjoy conversations in regards to comics, gaming, and movies? If so, then Dominating Impulse is your podcast! Differing from those other guys that all sound the same, Dominating Impulse gives it's audience the ability to debate topics and pick what's discussed by doing live feeds with its fans and having podcasts. Subscribe to Dominating Impulse to stay up to date on next gen gaming, comics, mo ...
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The PR Agency Behind Australia's Viral Food Brands
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27:52Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food an…
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How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers
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30:14Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury h…
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How This PR Agency Predicts Influencer Success with AI
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40:54Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Megan Hueter, EVP & Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer…
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What It Really Takes to Scale Influencer Marketing Globally
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34:06Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing age…
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What 94% More Conversions Taught This Founder
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37:24Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into w…
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How a Penn State Professor is Training Future Influencers
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49:47Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thriv…
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Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from in…
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How to Build Authentic Creator Campaigns That Don’t Get Cancelled
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47:28Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact. Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work …
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How traditional PR fails both clients and employees
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28:48Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast! In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritiz…
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The $100M Growth Strategy Every Brand Needs to Know
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48:15Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast! In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation. Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands li…
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The Future of Gaming Influencer Marketing with Kira Chesalina
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36:40S3E01 of IMpulse: The Influencer Marketing Podcast 🎙 We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing. With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging …
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If You’re Not Using AI in Marketing, You’re Already Falling Behind!
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39:39Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data
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40:08Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi
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40:30Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing
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44:37Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Marc Richard on Attribution, Influencer Marketing & Growth
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29:18Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Archana Dhankar on Influencer Marketing Strategies & the Creator Economy
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27:22Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Kristyn Snell on the Future of Digital PR & SaaS for Creators
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41:57Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Triller’s CTO on the Future of Mega Creators & Social Platforms
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58:15Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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The Secret Superpowers Behind Black Girl Digital’s Success!
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29:40Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Art is Art" featuring Cli Rose Step into The Impulse Zone for an unfiltered conversation with rising rap artist Cli Rose as we explore the soul of creativity and the relentless pursuit of authenticity. In this episode, Cli Rose opens up about their artistic journey, the meaning of staying true to one’s craft, and how vulnerability plays a role in c…
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Top 3 Business Lessons from Working with Influencers
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33:14Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Emerging Trends in Influencer Marketing
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29:07Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Jeff Bullas on AI in Influencer Marketing
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36:30Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Secret Marketing Hacks, and the Future of AI ft Mike Allton
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44:53Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Understanding the Role of Influencer Marketing in Social Commerce
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43:06Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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The Fastest Way to Generate Income with Affiliate Deals
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50:00Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Creators Should Focus On these Key Factors ft Jim Louderback
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30:31Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Biggest Misconceptions About Influencer Marketing
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43:57Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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Top 3 Lessons From Creator-Led Businesses ft Natalie Barbu
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24:01Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with Aaron King Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis If you are interested in being a guest on IMpulse: The Inf…
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How a US-Only TikTok Could Impact Influencer Marketing
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37:20Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps b…
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Creators are Earning Millions On this Platform
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33:25Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStori…
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Episode 2: Nepotism Ep 78
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1:42:42In this episode, we answer the question that has been on every music lover's mind since Drake's Amazon Prime performance in Los Angeles: Is he done? Is Kendrick Lamar the reigning King of Hip-Hop now that it's official? We examine their accomplishments, professional paths, and fan feedback to determine who is truly at the top of the lists. We then …
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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29:36Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
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26:30Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
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29:59Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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29:45Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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48:22Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
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33:26Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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26:16Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
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39:25Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
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38:31Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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22:56Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
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34:54Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
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34:50Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media
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30:56Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven mark…
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Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman
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37:38Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and tran…
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The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo
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38:02Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the signi…
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Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro
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32:05Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand …
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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
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35:44Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as…
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