The Sales Readiness Podcast is brought to you by the Sales Readiness Group (SRG). A leading provider of customized sales and sales management training programs for corporate sales organizations. In this program, we share popular content from our site on sales, sales management, and sales training. Now available on audio to listen on the go.
Learn about the concept of selling against the status quo and strategies to overcome objections and persuade customers to take action.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leveraging the 70/20/10 Enablement Model for Change Management
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Learn about the adoption of change management and 70-20-10 Enablement model.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Steffaney Zohrabyan, Sales Enablement Innovation & Insights Leader at Cisco.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Stretching Resources: How to Increase Sales Without Adding to Your Headcount
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Learn about strategies for sales leaders to increase sales during a recession, focusing on existing customers, targeting new ideal customers, and properly managing the sales pipeline.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.…
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The Sales Readiness Podcast™


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What Credit Unions Need to Succeed in Today’s Market
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Listen to a panel discussion on how credit unions can harness the power of technology to transform their operations and member service.Featured in this episode: Greg Steward - Vice President Of Business Development at Sales Readiness Group, Stephen Miller - Assistant Vice President at A+ Federal Credit Union, Kirk Drake - Founder of CU 2.0, and Gor…
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The Sales Readiness Podcast™


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Maximizing Sales Training ROI With Effective Change Management
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Learn about how to reimagine sales training and improve sales team performance using proven change management principles.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Change Management Principal @ DocuSign, and Steffaney Zohrabyan, Sales Enablement Leader @ Cisco.…
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The Sales Readiness Podcast™


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Beyond The Sales Kickoff: How To Set Your Team Up For Success In 2023
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Learn actionable insights to create impact beyond the Sales Kickoff event.Featured in this episode: Ray Makela and David Jacoby, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
Learn how successful sales organizations are training their teams to win bigger deals faster.Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Selling to the C Suite? Take the RAMP to Success
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Ray Makela, CEO of the Sales Readiness Group, and Steve Hall, Managing Director of Executive Sales Coaching, share insights for sales meetings with the C Suite and Key Executives.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Measuring the Impact of Hybrid Sales Training: Making Every Dollar Count
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Learn about how sales training is changing and how to measure and produce better learning outcomes.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Chief Transformation Officer at Microsoft, and James Melcer, Senior Regional Director at Smartsheet.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Managing A Winning Sales Team In Challenging Times
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Learn to manage a winning sales team in challenging times.Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Lisa Joseph, Vice President at GP Strategies.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Cultivating A Member - Centric Sales Culture At Your Credit Union
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Learn from top leaders while they share their insights on cultivating a member-centric sales culture at your credit union.Featured in this episode: Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union, Howard Meller, President/CEO at People First Federal Credit Union, and Lindsey Strange, Chief Retail Officer at Valley Stro…
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The Sales Readiness Podcast™


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How To Power Up Prospecting During Challenging Times
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Learn to take your prospecting efforts to the next level, even during the toughest times.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Billy Salewala, Sales Development Manager at Allego.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Recession-Proof Prospecting Strategies
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Listen to a candid conversation about how to help sales teams rethink and revamp their prospecting strategies.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jake Dunlap, CEO of Skaled Consulting.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Selling To The C-Suite In A Shifting Landscape
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Learn key strategies when selling to the c-suite.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Bob Basiliere, VP of Sales at Allego.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Developing Your Sales Team to Sell to the C-Suite
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Learn how successful sales organizations win bigger deals faster.Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Supporting and Retaining Top Sales Talent with Sheevaun Thatcher at RingCentral
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Learn how to support and retain top sales talent from experts.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sheevaun Thatcher, VP of learning, and Enablement at RingCentral.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Insights From Top Sales Leaders On Sales Rep Retention
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Listen to top sales leaders sharing their insights on sales rep retention.Featuring in this episode: Ray Makela, CEO of the Sales Readiness Group, Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business, and Juliana Stancampiano, CEO at Oxygen.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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3 Strategies To Improve Your Sales Team's Prospecting In A Hybrid World
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Learn three strategies to improve your teams’ prospecting effectiveness in a hybrid world.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, VP of Marketing Manager at SalesHood.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Respond To The Great Resignation With World Class Sales Onboarding
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Learn the onboarding best practices being deployed at some of the world’s most innovative and successful companies.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jake Miller, Senior Product Marketing Manager at AllegoOleh Sales Readiness Group
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The Sales Readiness Podcast™


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Retaining Top Sales Talent In A Hybrid World
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Learn how leading companies keep their sales teams engaged and connected with world-class sales coaching and collaborative learning.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Julie Sherman, Senior Partner Success Executive at IntrepidOleh Sales Readiness Group
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The Sales Readiness Podcast™


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Selling to the C-Suite in Today’s Digital World
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Learn essential strategies and tactics that modern sales teams are using to access and interact with hard-to-reach C-Level Executives.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Tyler Lessard, VP Marketing at Vidyard.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Improve Sales Performance with Collaborative Learning
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Learn how leading companies are using collaborative, online learning to improve sales performance.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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How To Make Your 2022 Sales Kickoff Stick
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Listen to get actionable insights for maximizing the effectiveness of your sales kickoff.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, Senior Director of Marketing at Allego.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Managing a Sales Team in a Hybrid World
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Learn key skills sales managers must master to build a higher-performing team with a system that focuses on managing the behaviors that drive sales results.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Develop Highly Effective Sales Managers Using Collaborative Learning
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Learn how leading companies are deploying collaborative learning initiatives to develop highly effective sales managers.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Enabling Your Teams To Thrive In Virtual And Hybrid Environments
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Learn strategies to help sales teams interact with customers against the backdrop of virtual, in-person, and hybrid work environments.Featured in this episode: Ray Makela, CEO & Managing Director, Sales Readiness Group; Dan Perry, Managing Director, Sales Excellence, Riverside Company; Andrea Rist, Director of Sales Enablement, Elsevier.…
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The Sales Readiness Podcast™


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Leveraging Collaborative Learning To Improve Training Outcomes
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Learn how two leading companies are using collaborative online learning to improve their sales organizations.Featured in this episode: CEO of the Sales Readiness Group Ray Makela, Briand Sanderson, Senior WW Surface Sales Readiness and Strategy Lead at Microsoft, and Art Robbin, Director of Sales Development at ABM.…
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The Sales Readiness Podcast™


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Selling to Key Executives in the Healthcare Industry
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Learn essential selling strategies your sales team can use to gain access and engage with key executives in the healthcare industry.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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How to Scale Sales Coaching in a Hybrid Workplace
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Learn new tools and strategies to tackle sales coaching at scale in a hybrid world.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, Senior Director of Marketing at Allego.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leveraging Collaborative Learning to Develop High-Impact Sales Organizations in Healthcare
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Learn how successful healthcare sales organizations are using collaborative learning to train their sales teams.Featured in this episode: Ray Makela and David Jacoby, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leveraging Collaborative Learning to Develop High-impact Sales Teams
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Listen to learn how successful sales organizations are using collaborative online training to train their salespeople rapidly.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Accelerating the Ramp-Up Time of Sales Reps in a Hybrid-World
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Learn the best practices and strategies to develop and retain a high-performing sales team.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, Senior Director of Marketing at Allego.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Driving Sales Team Engagement in a Hybrid Work Environment
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Learn how to build a high-trust sales organization, keep your remote team engaged and productive, and more!Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Leah Clark, Author and Senior Director of GP Strategies.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Selling to Key Executives: How to go to the Next Level
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Listen to learn essential strategies your sales team can use to access hard-to-reach Key Executives.Featured in this episode: Ray Makela and David Jacoby, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leading Your Sales Team Into The Post-Covid Era
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Learn what skills sales managers will need to lead their teams into the post-covid era.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Sales Leadership Mindsets During Uncertain Times
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Learn about recent research and insights on how sales managers can adopt new mindsets to lead their teams during uncertain times.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Leah Clark, Author and Senior Director of GP Strategies.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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The Power of Sales Enablement in a Post-Covid Era
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Learn how sales enablement can help their teams thrive in a post-Covid era.Featured in this episode: Norman Behar, Managing Director at Sales Readiness Group, and Sarah Raines, Director of Enablement at Seismic.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leveraging Collaborative Learning to Develop High-Impact Sales Managers
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Listen to learn how to create a collaborative training experience to enable your sales managers to build, coach, and lead high-performing sales teams.Featured in this episode: Ray Makela, CEO at Sales Readiness Group and David Jacoby, Managing Director at Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Developing an Effective 2021 Virtual Sales Kickoff Strategy
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Listen to learn actionable insights for creating a highly effective and engaging virtual sales kickoff meeting.Featured in this episode: Norman Behar, Managing Director at Sales Readiness Group, and Sam Herring, VP and General Manager at Intrepid.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Top Virtual Selling Techniques Your Sales Team Needs to Know
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Listen to learn techniques and best practices to enable your team to thrive selling virtually.Featured in this episode: Ray Makela and Norman Behar, CEO and Managing Director at Sales Readiness Group respectively.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Leveraging Collaborative Learning to Develop High-Impact Sales Managers
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Listen to learn how to create a collaborative training experience to enable your sales managers to build, coach, and lead high-performing sales strategies.Featured in this episode: Ray Makela, CEO at Sales Readiness Group and David Jacoby, Managing Director at Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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How Sales Training is Changing to Adapt to the New Normal
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Learn about the best sales training delivery methods to meet today's learners' preferences while continuing to drive behavior change.Featured in this episode: Ray Makela, CEO at Sales Readiness Group, and Ken Taylor, President and Editor-in-Chief at Training Industry.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Reskilling at Scale: A Collaborative Learning Experience
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Learn how to overcome the obstacle of reskilling technical specialists to be effective consultative salespeople through a blended, digital, and collaborative learning experience.Featured in this episode: Ray Makela, Managing Director & CEO at Sales Readiness Group. Briand Sanderson, Sales Readiness and Strategy Lead at Microsoft.…
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The Sales Readiness Podcast™


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Sales Leadership Mindsets During Uncertain Times
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Learn about recent research and insights on how sales managers can adopt new mindsets to lead their teams during uncertain times.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group & Leah Clark, Senior Director at GP Strategies Corporation.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Virtual Sales Training: Success Stories from the Field
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Hear from two industry leaders who have delivered highly successful virtual sales training programs.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Carrie Konior, Vice President of Sales Excellence at ABM Industries and Joy Reece, Sales Education and Communication at Edwards Lifesciences.…
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The Sales Readiness Podcast™


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The Sales Manager’s Role in Building a World-Class Sales Team
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Learn best practices on identifying and selecting the best sales rep candidates and transforming them into peak performers.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Hiring Sales Reps for Maximum Competency
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Learn from a panel of experts as they discuss their best practices and key considerations for hiring high-performing sales reps.Featured in this episode: Matthew Power, Director of Sales at Wrench. Caroline Holt, EVP at EVERFI. Ray Makela, Manager Director at Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Where Does Sales Enablement End and Sales Management Begin
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A discussion about the often blurry line between a sales manager’s role and Sales Enablement and how Sales Enablement can enable managers.Featured in this episode: Ray Makela, CEO at Sales Readiness Group. Juliana Stancampiano, CEO at Oxygen.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Enabling Sales Managers to Train Their Remote Teams
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Learn how to equip managers to train and power their remote sales teams.Featured on this episode: Norman Behar, Chairman and Managing Director of Sales Readiness Group, and David Jacoby, President & Managing Director at the Sales Readiness Group.Oleh Sales Readiness Group
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The Sales Readiness Podcast™


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Innovate Sales Training: COVID-19 and Beyond
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Training options and best practices to supplement in-person sales performance initiatives with effective digital options.Featured in this episode: Ray Makela, CEO of Sales Readiness Group and Sam Herring, VP and General Manager at IntrepidOleh Sales Readiness Group