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Nonfiction Authors Podcast

Nonfiction Authors Association

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The Nonfiction Authors Podcast is packed with actionable advice from expert guests that help you write, finish, market, publish, promote, and profit from your books. Brought to you by the Nonfiction Authors Association, a professional organization for nonfiction authors.
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How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stepha ...
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If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays? This question comes up no matter the season… New Year’s, Valentines Day, St. Patrick’s Day and the Fourth of July… but the energy changes when November arrives because the domino…
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You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the seemingly simple journey of recording you reading your book was anything but simple. Worth it? Yes. Simple? No way! …
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Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges. And, guess what... audio matters too. Listen to a poorly produced podcast, and the mouth noises become like nai…
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I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion is proof of it. I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?. She is a heart-centered support for women who are facing fertility challenges. Her book is raw and honest and real, and our con…
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How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your message with those who need it most and consume information in that format, then by all means, it may be time to turn…
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Should your book become an audiobook? Well, it depends. Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it may not be the best use of efforts. It all, well, depends. Understanding the pros and cons for the listeners and you, the author, w…
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From the moment I met Julie Wanzer, I knew she was a rockstar. Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does and it shows. But when I really knew we could be besties was when I learned that her forthcoming book was on LinkedIn! (…
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In this episode of the Nonfiction Authors Association podcast, Carla King welcomes guest Alex Kapitan to discuss how to edit for inclusivity to reach more readers. Alex Kapitan (no pronouns) is a trainer, speaker, consultant, editor, and activist who left the world of non-fiction book publishing to start Radical Copyeditor, an anti-oppressive langu…
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Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the time I sat waiting for it was an opportunity for a lot of conversation time with me, myself and I. In norm…
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I was having dinner with a friend who is working on publishing her first novel. We talked about everything under the sun… books and life related. But when she shared the advice of her book coach, I had to add to it. “I’m going to self publish,” she told me. “Because my book coach said it could take me a year or two for traditional publishing.” I su…
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Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but family businesses are the backbone of our country. Authors, you may be forming a family business too and never knew it. Tom Hubler is an author I’d had the pleasure of working with in various aspects of his family business consulti…
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Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You prepare, you get ready, then you run. Launching… book launching included… is much like that. Release on the other hand has phrases like just release the tension and release the hounds come with a whole different energy and purpose. I…
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You're on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference between print-on-demand and offset printing; IngramSpark and Amazon's KDP? In the self-publishing space, this is very complicated for authors to grasp, oddly enough. It’s a journey I walk my clients through tie and time again,…
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Learn how you can use text-to-speech technology to create audiobooks with any voice you like, including your own. It's quicker, cheaper, and easier than you might think. Podcast host Carla King interviews guest Ryan Scott, founder of Audie.ai.Oleh Carla King/Ryan Scott
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For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand strong, self-publishing an amazing book requires more than just its content. It becomes an extension of you, reflecting your thoughts, ideas, and experiences. Moreover, your book can serve as a powerful tool to build and grow your business.…
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Looking for the perfect literary agent match? Join podcast host Carla King and guest Lisa Tener in this top replay episode, as Carla and Lisa discuss processes you can use to find *the* agent for your book. And don't forget, Lisa will be joining us again next week for the Nonfiction Writers Conference May 10-12, 2023. Find the whole lineup and regi…
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Diversity, equity, and inclusion is becoming more and more important in our culture and in our world. Join Carla King and guest Catarina Rivera as they have an important discussion on ableist language, and how authors can be proactive in avoiding it altogether.Oleh Carla King/Catarina Rivera
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Wondering how to find your community of dedicated supporters? In this podcast of the Nonfiction Authors Podcast, we revisit the 2022 Nonfiction Writers Conference to hear Stephanie Chandler's advice on attracting lifelong fans. Listen in for great tips for your path forward, and be sure to check out the lineup for this years Nonfiction Writers Conf…
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Modern day marketing can be a lot of work, and includes using many tools such as email newsletters, social media platforms, websites, and blogs. In this episode of the Nonfiction Authors Podcast, podcast guest Jenny Levine Finke joins host Carla King to discuss her tips on growing email newsletters. Listen in to find out how you can grow your busin…
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🌱A book starts with a thought. 🌱 You have something that the world needs and you’ve yet to find out there. You have a message that you need to share. You have an itch to get out something you’ve found to be a solution to a problem of many. If you’re like me, the kernel of an idea will pester you until you put your fingers to the keyboard and, peck …
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Part of the modern day author's craft involves marketing one's own books through opportunities such as podcast and radio. Have you ever struggled with engaging with this audience? Join podcast host Carla King and Joanne McCall as they sit down to talk about delivering media interviews that are riveting to listeners.…
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If you build it, they will come. We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too. The world of inbound marketing is about value and trust. ⇢ When you give, you get. ⇢ When you offer, you receive. ⇢ When you create, they come. And, when your readers get there, they stay because they know y…
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I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either way, it turned your life upside down. While it may sound like more fun to run away from those times, it’s be…
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Titles can be tricky, especially if you want to stand out from the crowd amongst thousands of other writers and authors. In this top replay episode of the Nonfiction Authors Podcast, join host Stephanie Chandler and guest Roger C. Parker as Roger gives tips on writing better titles for your books and blog posts.…
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I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. …
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Writer's block is a real thing. If you're stuck in the 'muddy middle' of your book and trying to find your way out, join Carla King and JourneySixty6 co-founders to learn about a structure technique for writers that may be the answer to your struggle!Oleh Carla King/JourneySixty6
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People have questions. You have answers. You know how to share those answers with the people who directly ask you. But how do you use your answers as an opportunity to pull new readers or clients to you? How can people who don’t know you find you so they can hear your answers? Sounds like a tongue twister, right? If this makes your head spin, deep …
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Virtual assistants are a newer addition the workforce, and their demand is growing rapidly. If you've been curious about VA's and their ability to lighten the load when it comes to admin tasks, web developing, marketing, and more, then join Carla King for this discussion with Katie Santoro, owner and founder of River City Virtual Assistants.…
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When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen. Lisa Pinnock and the ladies she’s collaborated with are living proof of it. She’s supported dozens of women in becoming empowered to share their stories of triumph, hardship and perseverance. And, not only …
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I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions. ➩ Problems aren’t fun; solutions are! People want to spend money on fun not frustrating. ➩ Problems connect us but solutions save us. People want a superhe…
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