The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/ Frustrated at missing your sales targets? Take my scorecard to find out why this is. https://www.missingsalestargets.com/
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The Sales Experts Ltd. is a London based global head hunter of mid-level to senior sales talent and sales/director leadership roles. https://www.thesalesexperts.com/
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Bob Gentle Personal Branding & Monetization Coach
Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Ever ...
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WLCPod: Expert advise for direct sales, network marketing, and party plan consultants from Wendy Lloyd Curley, Independent PartyLite Consultant and Leader
Wendy Lloyd Curley, Independent PartyLite Consultant
Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
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Amplifying Human Connections for Business Success, with Andy Storch
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32:46In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own…
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How I closed a £980,000 IT deal with Dan Hicks
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53:32Dan Hicks, a distinguished sales professional with nearly three decades of experience in the IT sector, shares the remarkable story of closing a £980,000 deal during his conversation with James White. This episode delves into the intricacies of Dan's sales journey, highlighting the pivotal moments and techniques he employed to cultivate relationshi…
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Hacking the ATS: Your Guide to Résumé Success
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14:31This podcast episode discusses a blog post on The Sales Experts that acts as a guide for job seekers aiming to improve their resume's chances of passing Applicant Tracking Systems (ATS). It highlights the importance of simple formatting, advising against graphics, tables, and unusual fonts, and emphasises the strategic use of keywords found within …
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Google’s New Ad Updates & How to Optimize Landing Pages for Higher ROI -- with Tas Bober
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18:13Hot off the Google press...if your landing page content doesn’t match your ad AND if it doesn't have navigation, your ad might not even get served (no matter how much you’re willing to pay). Google is officially emphasizing the importance of relevant content and easy-to-navigate landing pages. In this episode of Closing Time, landing page expert an…
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How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt
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44:23In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away. AI isn't about replacing people but empowering good people to work…
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Nature or Nurture: Are Entrepreneurs Born or Made? The Power of Grit
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11:40This podcast episode is based on a blog article that explores the debate of whether entrepreneurs are born with innate talents or developed through experience, ultimately arguing that grit is the most critical factor for success. While acknowledging that some individuals may possess natural advantages like charisma or risk tolerance, the text empha…
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Recruiting Top Sales Talent in a Tight Labor Market
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11:05In a challenging recruitment environment with a limited pool of qualified candidates, businesses must adopt strategic approaches to secure top sales talent. In this podcast episode explores this article from The Sales Experts outlines several key strategies for navigating a tight labour market. It emphasises refining job descriptions, leveraging em…
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Successful Sales Candidate Screening Tips
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24:17This podcast episode, from The Sales Experts Ltd., outlines key strategies for effective candidate screening when hiring sales professionals. It emphasises the importance of defining job requirements, using structured interviews, and assessing crucial soft skills. The guide also recommends leveraging behavioural assessments and checking references …
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Building a Diverse and Inclusive Sales Workforce
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12:42In the podcast episode The Sales Experts Ltd. highlights the crucial role of diversity and inclusion in building effective sales teams. Their article outlines key recruitment approaches for fostering diverse workforces, such as creating inclusive processes and addressing unconscious biases. It emphasises the importance of engaging with diverse comm…
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The optimal utilisation of LinkedIn is paramount for individuals seeking to captivate their target market effectively. Remarkably, a staggering 98% of LinkedIn users do not engage in posting more than once monthly, which underscores a significant opportunity for those willing to adopt a more proactive approach. This episode elucidates the strategie…
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B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results -- with Robyn Nissim
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17:18If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers. In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partne…
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Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson
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46:35In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools. As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed …
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ChatGPT Résumé/CV Hacks for Hiring and Getting Hired
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15:03The Sales Experts Ltd. present a guide on leveraging ChatGPT to enhance CVs and resumes, particularly for sales roles. The article highlights how AI can tailor a CV to specific job descriptions by optimising language and tone, showcasing quantifiable achievements, and addressing employment gaps. It also underscores the importance of keyword optimis…
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4 Rules for Hiring Elite Sales People
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17:03The principal focus of this discourse is the articulation of four cardinal rules that facilitate the hiring of elite salespeople. Through my extensive experience in sales and business ownership, I have discerned the paramount importance of hiring individuals who exhibit not only skill but also the intrinsic qualities necessary for success. The firs…
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Why “Connect-to-Market” is the New “Go-to-Market” -- with Casey Cheshire
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13:59Are you truly connected to your customers? Too many marketers think they know their buyers—but can you name seven of your customers by first and last name? If not, you might be suffering from disconnected marketing. In this episode of Closing Time, host Val Riley sits down with Casey Cheshire, Chief Evangelist at Ringmaster Conversational Marketing…
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How to be the Signal in the Noise, with Mark Schaefer
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33:37As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World." If you've ever felt the pressure…
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The surprising power of silence on sales calls
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16:24Sales calls often evoke a sense of urgency and the need for continuous dialogue; however, the profound impact of silence cannot be overstated. In this episode of Diary of a Sales Expert James dives into the transformative power that silence wields during sales conversations. By embracing moments of quiet, we allow prospects the necessary space to r…
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Stop the Excuses! How to Master Outbound Sales in 2025 -- with Troy Munson
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14:52It’s cold season—cold calling, that is. And while we’re at it, let’s toss in cold emails too. If you’re a sales rep waiting around for inbound leads to magically appear, you’re leaving money on the table. It's time to prioritize cold outreach in 2025. “But no one answers the phone anymore!”—hogwash! Meet Troy Munson, CEO of Dimmo and proud cold-cal…
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Linkedin Content That Connects and Converts, with Nicole Osborne
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50:43Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers. Nicole shares her framework for creating balanced conten…
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Effective Sales Recruitment Strategy
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12:07THis podcast episode reviews a blog article from The Sales Experts Ltd. thant provides guidance on building a successful sales team through effective recruitment. The strategy emphasises defining an ideal candidate profile and using diverse sourcing channels to widen the talent pool. Developing a strong employer brand and offering competitive compe…
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ChatGPT: Ace Your Job Interview
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10:30This exciting podcast episode discusses a compelling blog article. The Sales Experts Ltd. provide guidance on leveraging ChatGPT to enhance job interview preparation, particularly for sales roles. Their advice encompasses researching the company, practicing answers to common questions, and tailoring responses to specific job descriptions. ChatGPT i…
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Effective Sales Interview Techniques
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12:42In this podcast episode The Sales Experts Ltd. outlines best practices for conducting effective sales interviews. It emphasises defining job requirements, structuring interviews, and using behavioural techniques. The article highlights the importance of role-play scenarios to assess practical skills. Considering cultural fit and involving key stake…
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How customer retention drives revenue growth
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20:57Customer retention plays a pivotal role in driving revenue growth, as it fosters long-term relationships that significantly enhance a company's profitability. In this discourse, I elucidate the critical missteps made by a prominent brand, Dyson, which ultimately resulted in my irrevocable departure as a loyal customer. Through a detailed examinatio…
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How to Hire a Fractional CMO (And What to Expect) -- with Andrew Dod
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14:16Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. That’s where fractional CMOs come in. A fractional CMO provides high-level marketing leadership without the full-time price tag. But how do you find the right fit for your business? Andrew Dod, an exper…
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Holy Shift! Productivity... but not as you know it, with Grace Marshall
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49:41In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments." If you've ever felt overwhelmed by your to-do list or questioned whether you're being "…
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Recruiting a Productive Sales Team: A 3-Step Guide
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15:07In this podcast episode we review a blog post from The Sales Experts. Many businesses face problems with underperforming sales teams and high turnover rates. To address this, the article proposes a streamlined recruitment process. It highlights three key steps: clearly defining the ideal candidate profile, conducting swift interviews with role-play…
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Growth Marketing Manager Interview Guide
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10:53This podcast episode review an interview guide created by The Sales Experts. This guide provides comprehensive advice on acing a Growth Marketing Manager interview at an international SaaS company. Key areas covered include thorough company research, a strong understanding of growth marketing strategies and metrics (like AARRR and CAC), readiness f…
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Cricket Legend Jack Brooks on The Parallels Between Sport and Business
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1:25:37Jack Brooks, a former professional cricketer with a remarkable 15-year career, joins us to share insights from his journey through the world of cricket and beyond. Renowned for his impressive tally of 531 wickets and his pivotal role in two County Championships with Yorkshire, Jack reflects on the lessons learned from both sports and business. Our …
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The Insider Recipe for Video Success, with Ben Amos
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49:48If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver…
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Remote Work Revolutionizes Recruitment
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11:23This podcast episode reviews an article from The Sales Experts Ltd. examines the impact of remote work on recruitment. Key benefits highlighted include access to a wider talent pool, a streamlined recruitment process through virtual tools, improved work-life balance for employees, and cost savings for both employers and employees. The article furth…
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Benefits of Sales Recruitment Agencies
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15:53In this podcast episode we review thisarticle from The Sales Experts advocates for using sales recruitment agencies. It highlights several key benefits: access to a wider pool of candidates, specialist expertise in sales recruitment, significant time and cost savings, a higher success rate in hiring, and adaptable scalability to meet varying compan…
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This podcast episode discusses an article from The Sales Experts Ltd. blog that stresses the importance of cultural fit in recruitment. It argues that aligning a candidate's values and behaviours with the company culture leads to improved teamwork, higher employee engagement, reduced turnover, and a stronger overall company culture. The article hig…
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Getting started as a Sales Leader
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24:09Success as a sales leader necessitates a profound understanding of expectations and a strategic approach to leadership. In this discourse, I elucidate the fundamental steps essential for thriving in such a pivotal role. I commence by emphasizing the critical importance of acquiring clarity regarding the expectations set forth by superiors, which se…
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How to Manage Your Sales Pipeline Like a President’s Club Seller -- with 30mpc's Nick Cegelski
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20:01A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…
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Remote Work as a Sales Incentive
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13:02This podcast episode reviews the blog article from The Sales Experts advocates for using remote and hybrid work arrangements as performance-based incentives for sales teams. It argues that this strategy improves work-life balance, aligns with modern employee expectations, boosts morale, and reduces company costs. The article provides a step-by-step…
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The Five Levers of Business Growth with Dr Brenda Hector
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34:22If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different." In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the powe…
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Contingency Recruiting: A False Economy?
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18:39This podcast episode explores a blog article that examines the contingency recruiting model, a popular but potentially flawed approach to hiring. It argues that the model's focus on speed and low upfront costs often leads to a lower quality of hires. This is because contingency recruiters may prioritise quantity over quality, resulting in a longer …
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Building a Strong Employer Brand
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12:18This podcast episode explores a blog article from The Sales Experts Ltd. outlines strategies for building a strong employer brand to attract and retain top sales talent. It emphasises defining and communicating company culture, showcasing employee success, offering competitive compensation and benefits, and creating a positive candidate experience.…
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Why you are missing your sales targets
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23:04Are you struggling to meet your sales targets? This podcast dives deep into the critical reasons behind missed sales goals and offers actionable solutions to get you back on track. James discusses the common pitfalls, such as setting unrealistic targets, lacking a clear sales strategy, and failing to understand your market adequately. He emphasizes…
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How (And When) to Hire a Marketing Agency vs. In-house -- with Brianna Doe
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15:22Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the leap—like when it’s the right time to bring on outside help, how to choose between full-service or boutique agencies, and the key questions you should ask during the selection process. What’s the tipping…
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How to get your product right before you market, with Al Tepper
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41:06In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts. Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing s…
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