Podcast terbaik Marketing Experts (2024)

1
Self-Sourcing Pipeline: How to Empower & Enable AEs to do More Outbound -- with Jason Bay 16:40

19h ago16:40

16:40

Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…

1
The Power Of AI: Transform Your Amazon Marketing Strategy With Kazam 41:32

3d ago41:32

41:32

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam. In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From n…

1
Discussing Chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’ with Frans Riemersma, Co-author and Founder of MarketingTribe 55:03

7d ago55:03

55:03

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’. Our special guest this week is Frans Riemersma. Apart from being a co-author on a very important part of ‘Hello $Firstname’, Frans is driving a lot of interesting research out there with MartechTribe.com …

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Breaking Barriers In Fashion: How Dapper Boi Is Redefining Inclusive Apparel On Shopify With Vicky Pasche 36:04

3d ago36:04

36:04

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Vicky Pasche, the Founder and CEO of Dapper Boi. In this episode, Vicky shares the incredible journey of how she and her wife, Charise, identified a significant void in the market for non-binary clothing and launched Dapper Boi in 2015 through a successful Kickstarter ca…

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Behind The Scenes Of Perishable Shipping: Meet Grip, The Startup Spearheading Innovation With Juan Meisel 38:13

3d ago38:13

38:13

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Brett Bernstein, the Founder and CEO of Grip. Having launched in 2022, Grip has quickly become one of the fastest-growing companies in this niche, largely thanks to their focus on customer satisfaction and active involvement in product development. Juan will share his jo…

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A/B Testing & Optimization Tips to Increase Web Conversion Rates -- with Spiralyze's Sahil Patel 16:40

7d ago16:40

16:40

Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …

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Chapter 18: Models for Organizational Maturity in Personalization 12:37

13d ago12:37

12:37

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 18: Models of Organizational Maturity in Personalization. CHAPTER 18: MODELS OF ORGANIZATIONAL MATURITY IN PERSONALIZATION The Omnichannel Hexagon A realistic view on organizational maturity within personalization Productization in marketing The back en…

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5 Discovery Questions to Double Deal Size & Shorten Sales Cycle -- with Krysten Conner 16:34

15d ago16:34

16:34

Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…

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Drive Sales And Loyalty: Expert Insights Into Gatsby’s Impact On Klaviyo List Growth And Revenue 36:50

19d ago36:50

36:50

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Brett Bernstein, the Founder and CEO of Gatsby. Discover how Gatsby's new accessible pricing model, akin to Klaviyo's, is revolutionizing the way brands of all sizes scale their marketing efforts. Brett will walk us through Gatsby's seamless 30-minute setup process, its …

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Discussing Chapter 17: ’CRO AND PERSONALIZATION’ with Marianne Stjernvall, The Queen of CRO, ex COOP and Digital Director at Tele2 46:15

20d ago46:15

46:15

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the third and last chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 17 is called ’CONVERSION RATE OPTIMIZATION AND PERSONALIZATION'. This week’s guest is a special friend of mine who's also known as 'The Queen Of CRO' (.com). Marianne Stjernval…

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Cart Recovery Secrets Revealed: How CartBoss Drives Impressive Results For Shopify Stores 40:57

22d ago40:57

40:57

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impress…

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From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance | Customer Spotlight 10:32

22d ago10:32

10:32

If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…

1
Chapter 17: Conversion Rate Optimization & Personalization 9:28

28d ago9:28

9:28

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization. CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION Prioritizing betwe…

1
Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher 17:18

29d ago17:18

17:18

It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…

1
Platter: The New Way To Build A High-Converting Shopify Storefront 39:42

1M ago39:42

39:42

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eComm…

1
Scaling Success: Inside Scoop With Jason Wojo On Driving Multi-Million Dollar Growth 49:29

1M ago49:29

49:29

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media. Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively genera…

1
Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG 52:13

1M ago52:13

52:13

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'. This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experi…

1
🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna 21:47

1M ago21:47

21:47

Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…

1
The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi 35:22

1M ago35:22

35:22

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining …

1
From Vitamins To Victory: Bulu's Journey To Becoming A Fulfillment Powerhouse With Paul Jarrett 58:05

1M ago58:05

58:05

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their ear…

1
Chapter 16: Data & Personalization 10:03

1M ago10:03

10:03

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization. CHAPTER 16: DATA & PERSONALIZATION Is your data clean? How much data is needed to make personalization profitab…

1
Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For Success 50:06

1M ago50:06

50:06

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye. In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to…

1
Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth -- with Simon Severino 15:33

1M ago15:33

15:33

How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…

1
Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora 48:07

2M ago48:07

48:07

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'. To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper D…

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From Amazon To TikTok Shop: Expanding Your Ecommerce Horizons With Neil Twa Of Voltage DM 1:03:55

2M ago1:03:55

1:03:55

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires. With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global a…

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Why Insightly is the Best CRM for Manufacturing Business Moduflex | Customer Spotlight 13:28

2M ago13:28

13:28

Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…

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Chapter 15 - Prerequisites for Personalization: The Basic Foundations 13:27

2M ago13:27

13:27

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 15. It is the first chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: The Basic Foundations for Personalization. In the chapter we discuss the things that need to be in place in order for personalization to…

1
The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AI 30:21

2M ago30:21

30:21

Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you! Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce wo…

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Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS -- with Sangram Vajre 17:17

2M ago17:17

17:17

If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…

1
Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry 58:57

2M ago58:57

58:57

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP of Loyalty at the Nordic hotel chain, Strawberry. It's a conclusive episode of the series - almost a season finale (except there will be a new season starting next Wednesday already) - as we're concluding…

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From Unknown Visitor to Loyal Customer: Littledata’s Conversion Strategies With Ed Upton 28:54

2M ago28:54

28:54

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics. Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, e…

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How to write sales email cadences that get opened (and replied to!) -- with #samsales' Kimberly Collins 17:47

2M ago17:47

17:47

If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share so…

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The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-Trust 23:44

2M ago23:44

23:44

Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quali…

1
Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook 16:35

2M ago16:35

16:35

If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…

1
Nimstrata's Secret To A 38% Conversion Boost With Google Cloud Integration With Sebastian Hooker 47:15

2M ago47:15

47:15

Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search c…

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How Healthcare Business, NeuLine Health, Uses Insightly's HIPAA-Compliant CRM -- Customer Spotlight Edition 16:15

3M ago16:15

16:15

Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuline Health CEO Frank Gray III shares how Insightly CRM's automation and customization capabilities empower his team to deliver best-in-class neurodiagnostic testing to healthcare providers and patients…

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Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital 44:16

3M ago44:16

44:16

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about l…

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Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson 53:26

3M ago53:26

53:26

This week's episode of the 'Hello $FirstName' podcast is a BONUS episode and we'll be discussing Moments of Truth and the role of CDPs within Personalization. To help us become wiser on this topic we have Founder and CTO at Tealium, Mike Anderson in the studio. In this episode we cover the following points: Mike’s career and how Tealium was born be…

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To Win vs. The Status Quo – Your Talk Track for Selling to Buying Committees -- with Doug Landis 18:27

3M ago18:27

18:27

In today’s SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What does that mean to a seller? And how does the size of the buying committee make selling against the status quo even more difficult? In this episode of Closing Time, Doug Landis of Emergence Capital ch…

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The Unexpected Hero In Ecommerce: Noibu's Game-Changing Error Fixing Platform With Dan Wardle 30:09

3M ago30:09

30:09

Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in. Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest.…

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Beyond the SKO: Future-Proofing Your Sales Approach -- with Challenger's Geoff Hendricks 15:47

3M ago15:47

15:47

Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closing Time this week to share what he is hearing in the industry as the major SKO themes for 2024 – and the 2023 hangovers we’re still dealing with. You'll learn how to future-proof your sales approach be…

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Chapter 14 - Tying it all up in the Bowtie of Personalization 22:15

3M ago22:15

22:15

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 14 which brings further perspectives on how personalized a customer journey can be expected to become - even if you are an expert at it. Also we zoom in on how to work with control groups to measure value properly. CHAPTER 14: TYING IT ALL UP IN THE BOW…

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Dream To Domain: The Strategic Acquisition And Growth Of Couch.com With Alex Back 46:40

3M ago46:40

46:40

Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain. Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned…

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The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher 33:44

3M ago33:44

33:44

In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries. Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of hol…

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Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore 51:21

3M ago51:21

51:21

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore. Lars is a published author within personalization and was one of the pioneers within onsite personalization…

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How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley 18:03

4M ago18:03

18:03

Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person i…

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Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery 37:53

4M ago37:53

37:53

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 12 ’CONTENT PART 2: CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery. Pier has deep experience from CRM and Engagement through not only several years with HBO and Warner Bros Discovery but also from his time at Del…

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How to Optimize the B2B Buyer Experience and Improve Wins Rates in 2024 -- with SalesReach.io's Josh Fedie 20:36

4M ago20:36

20:36

B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect minimal friction, a great experience, and easy access to information to help them make a decision. This is why Josh Fedie founded Salesrach.io - to organize the sales process in a way that makes sense t…

1
Chapter 13 - Personalization on Inbound Platforms 16:21

4M ago16:21

16:21

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 13 which concludes on how to deploy personalization tactics to inbound platforms such as websites and apps. Due to a slight mix-up of schedules, the intended discussion of Chapter 12 with Pier Luigi Spagna from Warner Bros Discovery will be next week's …

1
How to Incorporate AI into Your Sales Process (& Avoid its Dark Side) -- with Ross Simmonds 17:47

4M ago17:47

17:47

The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In this episode of Closing Time, Ross Simmonds of Foundation Marketing talks about the AI-powered features that salespeople can use today. Learn how to incorporate AI into your sales process, avoid the …

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