When Mediajuice was tasked with creating high impact trailers for the film Battle: Los Angeles' official video game adaption we were all very excited. We put our creative skills to the test by creating original music, motion graphics and crafting a visceral edit. The Mediajuice crew also performed all the necessary gameplay capture for the trailers…

I'm very excited to tell you about the last two projects we just completed! The Biggest Loser is by far one of the most popular, most watched shows on TV right now so we were thrilled to be able to work on the trailers for the Wii & Xbox 360 with Kinect games based on The Biggest Loser. For The Biggest Loser: Challenge on Wii, we decided to emulate…

What a thrill to work on the original X-Men arcade game! Konami announced they would be re-releasing the title for Xbox Live Arcade and PlayStation Network and came to Mediajuice to create a high impact trailer. We started by remixing the music and signature phrase "Save The City" from the game, which hopefully true fans of the original game will n…

When THQ came to us with the Wheel of Fortune and Jeopardy video games we were thrilled! 2 of America's favorite game shows!! THQ knew they needed straight forward yet compelling trailers that would communicate the key features of each game so with that direction, The Mediajuice team went to work! We crafted a script that would call out the game's …

Venturing into the world of movie trailers has been nothing but a whole lot of fun. Mediajuice partnered with Well Go USA late last year to begin creating trailers for some of their biggest upcoming movies and "IP Man" was at the top of that list. Our client wanted a trailer that would capture not only the great story of IP Man but the epic fight s…

Creating the Official US Film Trailer for 9th Company has been a real honor and pleasure. It is an amazing movie. Our goal was to communicate visually and audibly the powerful story as well as the visceral action captured in the battle sequences. After transferring the master film to a usable digital intermediate, we began creating the HD text grap…

When CDV approached The Mediajuice Team to handle the Divinity II: Ego Draconis campaign, we were very excited. Divinity II is a very unique game with tons of great features and a very intriguing story, so coming up with concepts and creative for it was a real pleasure. The Mediajuice team handled turnkey creative and production for 3 Retail Exclus…

Video on the web is growing at an exponential rate and having exclusive and compelling video content is more important than ever before. With that said we thought we would highlight some of our favorite Mediajuice produced Web Videos from the past couple of years. Some are 100% Digital, some are all Live Action while others are a mixture. Take a lo…

As 4th quarter is upon us, the Mediajuice team is ramping up for Fall TV marketing. In that spirit we thought we would showcase some of our past favorites. From 1950's leave it to beaver live action to 100% motion graphics, we've done just about every style. Take a look behind the scenes as we talk about what went into some of our best TV spots ove…

One thing I have learned over the years is that a compelling message has to contain equal parts of creative uniqueness and production excellence. This is the measuring stick I use for anything we produce here at Mediajuice. Is the idea uniquely creative? Is the message fresh? Can we execute it with high production value? If the answer is YES, I kno…

Over the past several months, Mediajuice has been working on a series of vignettes for Capcom's much anticipated "Marvel vs. Capcom 2" release. The Mediajuice team utilized all our resident production skills to produce this 6 part series and collaborated with Udon for the amazing illustrations you see in each episode. A live action shoot, custom mo…

Wow! What a fun game to work on. For anyone who loves Marvel comics and Capcom games you are probably no stranger to Marvel vs. Capcom 2. It has had a cult following since its release in arcade in the 90's. Needless to say we were really pumped to work on the video campaign for Capcom's re-release of this epic title. The 1st trailer Capcom commissi…

The history between Atari and Mediajuice goes back to 2002 when I met a man named Matt Collins at Atari while I was working at FUNimation (pre Mediajuice). Matt saw potential in Mediajuice when I first launched the studio, and although there is much to say for the time between then and now, rest is as they say...History! Mediajuice and Atari histor…

The history between Capcom and Mediajuice goes back about 5 years ago when I met who is now one of my favorite people and most savvy marketers I've ever met, Emily Anadu. Emily was working at Atari at the time, who we were also producing video and online content for. Since Emily's time at Capcom we have produced many great trailers, TV ads and sizz…

In the summer of 2007 I decided we needed a new Reel. Mediajuice was entering it's 3rd year and our portfolio of work had really grown significantly. The concept me and my fellow Mediajuicer's decided best portrayed who Mediajuice is and what we are about was (and is) -- Mediajuice, where ideas come to life! To that end, we created an animated intr…

This week I'm providing a short behind the scenes commentary for the production of the Super Street Fighter II HD Remix Turbo series of trailers we recently produced. This series of 3 trailers were some of the best trailers, in my opinion, that Mediajuice has ever produced. Xbox 360's joystiq website called them the best trailers ever created!! I w…

Click on the video file here to check out some behind the scenes commentary on our live-action shoot for the Backyard Football 2009 National TV ad. What a fun time we had building the sets, making fake butter and working with all the actors!Oleh Jeremy Snead

This project holds a very special place in my nostalgic heart. Why, you ask? Easy ... it contains some of the most memorable video game characters from my adolescence. Countless nights and weekends were spent trying to perfect my Street Fighting moves, all while continually yelling over my shoulder to a frustrated mom, 'This is the last match, I pr…

What a great shoot! The Mediajuice Films team and I shot the latest Backyard Football 2009 TV ad on a sound stage and it turned out great. We built the entire set from scratch, shot the spot on the Sony Vericam and worked directly with all the talent. The "butter" prosthetic we created for the ad was alot of fun as well. The concept of joining the …