Podcast terbaik Paid Media (2024)

1
Building Trust and Brand in Wealth Management: Insights with Erin Moyer 13:23

2M ago13:23

13:23

Join Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from communications to marketing leadership, the strategies behind her firm’s recent rebranding, and the challenges of reaching ultra-h…

1
Exploring Digital Media Strategies with Katie Vesbach, Media Director at Green Rubino 15:33

2M ago15:33

15:33

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizi…

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Building Success from the Ground Up: A Conversation with Mike Fleming 12:03

3M ago12:03

12:03

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the c…

1
Career Insights from Ashley Coates: From Ad Agencies to Loyalti 18:58

3M ago18:58

18:58

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear …

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AI and Advertising: Navigating Future Trends with Steve Fawthrop 17:07

4M ago17:07

17:07

Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the i…

1
Mastering Marketing with Travis Baker: Insights from a Creative Pro 17:13

4M ago17:13

17:13

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the sur…

1
The Hidden Costs of DIY: Why Hiring Experts Pays Off 14:58

5M ago14:58

14:58

In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable ti…

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The AI Revolution in Paid Media: Love It or Hate It? 12:32

5M ago12:32

12:32

In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned ab…

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Navigating the Evolving Landscape of Paid Media with Taylor Wells 32:13

6M ago32:13

32:13

Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B softwa…

1
Navigating the Digital Horizon: Insights from DigiMarCon Pacific Northwest 10:42

6M ago10:42

10:42

Join Laura and Lisa as they reflect on their whirlwind experience at DigiMarCon Pacific Northwest. In this episode, they delve into the diverse range of topics covered, from cutting-edge AI to the evolving landscape of SEO. Amidst the hustle and bustle of speaker sessions, they found themselves immersed in a sea of valuable insights and meaningful …

1
From Assumptions to Alignment: Strategies for Marketing Success with Evan Dunn 23:25

7M ago23:25

23:25

In this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a co…

1
From Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of Seattle 24:53

7M ago24:53

24:53

Join us on the Paid Media Playbook podcast as Kathy Roeder, the newly appointed Chief of Staff at the Port of Seattle, shares insights from her career journey. From humble beginnings in a congressional office to leading one of the Pacific Northwest's vital organizations, Kathy discusses her diverse experiences, including navigating Washington, D.C.…

1
Trailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica Ivey 29:13

8M ago29:13

29:13

Join us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing stra…

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Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy 25:26

8M ago25:26

25:26

Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through …

1
Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media 10:32

9M ago10:32

10:32

Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether y…

1
Pause or Persist? Navigating Website Gripes in Marketing 10:32

10M ago10:32

10:32

Join Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alter…

1
Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game 7:24

10M ago7:24

7:24

Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the …

1
From Vendor Chaos to AOR Clarity in Media 10:11

10M ago10:11

10:11

Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics,…

1
Beyond the Holi-Daze 13:52

10M ago13:52

13:52

In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during t…

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Vertical vs. Square: The Changing Landscape of Social Media Content 6:53

11M ago6:53

6:53

Dive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the v…

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The Profitable Side of Every Online Click 9:21

12M ago9:21

9:21

Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advert…

1
AI & Authenticity: Striking a Balance in the Digital Dialogue 10:57

1y ago10:57

10:57

Dive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a jou…

1
Unveiling the Secrets of Effective Billboards 8:09

1y ago8:09

8:09

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboar…

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The RFP Conundrum: How Specific Should You Be? 10:24

1y ago10:24

10:24

Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, t…

1
Pixels, PII, HIPAA… and Identity Theft? 10:42

1y ago10:42

10:42

Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potentia…

1
Making the Most of Video in Your Media Strategy 8:07

1y ago8:07

8:07

Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from…

1
Metrics to Mastery: Unveiling the Media Landscape 13:08

1y ago13:08

13:08

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdot…

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23. The Game-Changer: Why AI is Revolutionizing Digital Marketing 12:09

1+ y ago12:09

12:09

Ai technology is what all the rage is about these day! In today's episode I break down how I use AI in my business and for my clients on a daily basis. BUT...listen until the end to hear my CAUTIONS when using AI and my FUTURE PREDICTIONS! As always, please share the social love and write a review on Apple Podcasts for your chance to be read on the…

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22. How to Understand Your Business to Crush Your Goals! 7:25

1+ y ago7:25

7:25

Creating a successful digital marketing plan requires more than just posting on social media or running ads. To achieve your desired results, you need to start by understanding your business. This means identifying your goals, knowing your target audience, and understanding what makes your business unique. By doing so, you can create a plan that al…

1
21. Ten Tips When Starting Your Business 14:33

2y ago14:33

14:33

Starting a business is not easy! I've been a business owner for almost 5 years and have had many trials and tribulations. If I could go back in time, there are a few things I would do differently. I wish I would have had a business bestie to help me navigate through my business owner Journey. In this episode I unpack my top 10 tips to help you on y…

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20. How to Turn One Piece of Content into Many Pieces! 14:19

2y ago14:19

14:19

Content is KING! You’ve heard it before and it’s true! On today’s episode we talk about why a content strategy is vital to your brand growth and how to turn one piece of content into many pieces of content! There is nothing worse than content dying on the virtual bookshelf. Get more out of each piece of content! Refer to EP #2: The Secret to Your S…

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19// Top Marketing Mistakes Your Making in Your Business 6:28

2y ago6:28

6:28

On today's episode we're unpacking what are the common mistakes you're making in your business that are keeping you from real growth! As always, please share the social love and write a review on Apple Podcasts for your chance to be read on the show! Screenshot today’s show and share it on IG stories, tag me, @kristenschneiderco and I’ll share the …

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18// Build a Profitable Online Business Without Constant Content Creation! 8:11

2+ y ago8:11

8:11

Are you an online business owner, coach, consultant, service or product based business who is struggling to gain followers no matter how much content they put on social media, believes that they must have hundreds of thousands of social media followers to run a profitable business? Or perhaps you have a large following and you’re tired of the const…

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17// Reach Your Buyers Throughout the Customer Journey 12:59

2+ y ago12:59

12:59

Did you know that customers go through a funnel before buying your product? I know that sounds crazy, but it’s true! I get into all the details of the top of the funnel, middle of the funnel, and bottom of the funnel customer journey. Take a listen and notes on how you can reach the right audience, at the right time, with the right messages to conv…

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16// Upgrade Your Marketing From Traditional to Digital 5:43

2+ y ago5:43

5:43

Have you been nervous to make the move from traditional advertising to digital marketing and advertising? Now is the time to take the leap and I have the perfect interview on today’s episode to prove results! In this episode I speak with Craig Schmitz, serial entrepreneur, who has gone from all traditional advertising to only digital advertising. C…

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15// How to Convert More Leads With Paid Social Media Ads 10:30

2+ y ago10:30

10:30

Are you ready to start converting more leaves? You're in the right place! On today's episode I bring all the knowledge bombs on how reach your warmest leads and convert to sales with these top performing ad strategies! As always, please share the social love and write a review on Apple Podcasts for your chance to be read on the show! Screenshot tod…

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14// One AI Tool to Level Up Your Marketing, Sales, and Lead Generation! 23:58

2+ y ago23:58

23:58

In today’s episode I interview Anna Tutckaia, Head of Digital Marketing for ManyChat! You will not want to miss this episode. It’s jam- packed with information on how to level up your marketing, sales, and lead generation with one simple, easy to use AI tool! I use this tool for my businesses and couldn’t be happier with my recent results! (I do no…

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13// Grow Your Revenue With Branding 32:25

2+ y ago32:25

32:25

Welcome to The Digital Traffic Show, I'm your host Kristen Schneider, Former corporate climber turned agency owner who specializes in driving the right people at the right time to your products or services. If you are a B2B or B2C business owner, CEO, marketing professional, coordinator, or director looking to drive the right traffic at the right t…

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12//Sales and Marketing Automation 101 49:14

2+ y ago49:14

49:14

Welcome to The Digital Traffic Show, I’m your host Kristen Schneider, Former corporate climber turned agency owner who specializes in driving the right people at the right time to your products or services. If you are are B2B or B2C business owner marketing professional, coordinator, or director looking to drive the right traffic at the right time …

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11. 6 Reasons to Outsource Your Paid Media 13:58

3y ago13:58

13:58

In today’s episode I give you my top reasons why you should outsource your paid media campaigns to a digital agency. You won’t want to miss these details and why outsourcing to the experts will save time, money, and so much more! Reach out to hello@kristenschneiderco.com if you are ready for a FREE consultation on how Kristen Schneider Co. can take…

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10. 8 Digital Marketing Skills You Need in 2022 and Beyond 16:14

3y ago16:14

16:14

Listen up all business owners, marketers, solopreneurs, marketing coordinators and more! On today’s episode we discuss the 8 8 Digital Marketing Skills You Need in 2022 and Beyond to be successful. Listen now to catch all the juicy details! Write a review on Apple Podcasts for your chance to be read on the show! Screenshot today’s show and share it…

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09. 3 Frequently Asked Social Media Marketing Questions09. 12:10

3y ago12:10

12:10

Today we’re discussing three frequently asked social media questions that I receive on a regular basis from business owners.Write a review on Apple Podcasts for your chance to be read on the show!Screenshot today’s show and share it on IG stories, tag me, @kristenschneiderco and I’ll share the love!-KristenLearn more: www.kristenschneiderco/podcast…

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08. Marketing and Branding and Advertising Oh My! 11:35

3y ago11:35

11:35

Marketing, and branding, and advertising, Oh my! Does it all have your head spinning? Today we are breaking down the differences between these three buckets and why all three play a part in your businesses success. Marketing, branding and advertising…I’m sure you’ve heard all of these terms before and most likely somewhere along the lines they have…

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07. The 4 Pre-Qualifiers to Start Using Paid Advertising 12:40

3y ago12:40

12:40

Have you ever wondered when it's the right time to start using paid advertising to drive more traffic and sales for your business? This is the episode for you! The 4 Pre-Qualifiers to Start Using Paid Advertising⁠!⁠ ⁠ 📣Special offer alert! 📣⁠ I'm taking 3 thirty minute consultations to help you align your marketing goals. If you have a current prod…

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06. 6 Simple Steps to Defining Your SMART Marketing Goals 14:10

3y ago14:10

14:10

In today's episode you’re getting the step by step details on how to create SMART marketing goals to make sure your priorities and resources are aligned! Today I have a special offer! I'm taking 3 FREE one on one 30 minute consultations to help you align your marketing goals. If you have a current product that you sell, such as a physical product, …

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05. How to Use Storytelling to Attract Your Ideal Customer! 10:00

3y ago10:00

10:00

Hello fellow marketers and business owners! This episode is chalked full of the nitty gritty details of storytelling in your marketing and advertising and how it’s going to drive more engagement and sales for your business! Write a review on Apple Podcasts for your chance to be read on the show! Screenshot today’s show and share it on IG stories, t…

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04. The Top 3 Fundamentals to Your Successful Online Marketing 10:00

3y ago10:00

10:00

Hey! Today you’re going to learn my top 3 fundamentals for your online business to be successful in marketing! We are diving into all of the no fluff details today! Write a review on Apple Podcasts for your chance to be read on the show! Screenshot today’s show and share it on IG stories, tag me, @kristenschneiderco and I’ll share the love! -Kriste…

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03. Build Your Unique Selling Proposition AKA Your Secret Sauce as a Solopreneur or Entrepreneur 13:43

3y ago13:43

13:43

Hey friend! Today’s show is all about the secret sauce! As entrepreneurs we all want to know how to get more clients, customers and sales. I have all of the details on how to build your personal unique selling proposition to stand out from the crowd! Write a review on Apple Podcasts for your chance to be read on the show! Screenshot today’s show an…

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02. The Secret to Your Success: Identify Your Target Market and Create an Ideal Customer Avatar! 16:38

3y ago16:38

16:38

Hey sis! Today you’re going to learn how to identify your target market and create an ideal customer avatar to build the foundation for who you serve. This avatar will guide all of your future marketing and advertising efforts! By the end of the show you’ll be able to identify your target market and know exactly who is your ideal customer! Write a …

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01. What is Digital Marketing and Why Does it Matter as an Online Entrepreneur? 7:16

3y ago7:16

7:16

Hey sis! Today we are clarifying what digital marketing is and why it can either make or break your online business. I'm giving you all the no fluff details about digital marketing for your online business! You’re going to find out why digital marketing is so important for your online business to thrive! Write a review on Apple Podcasts for your ch…

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