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Chief Advertiser

Samir Balwani

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Welcome to another episode of Chief Advertiser, the podcast for marketing leaders navigating the rapidly evolving world of advertising. Join us as we dive deep into the insights of some of the smartest minds in marketing, uncovering lessons they've learned, strategies that drive their success, and innovations they're most excited about for the future.
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The Advertiser - News Feed

The Advertiser

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We’re for Adelaide and South Australia, every day this podcast gives you the headlines of the day from the The Advertiser. You can listen on theadvertiser.com.au, follow or subscribe wherever you get your podcasts and ask your smart speaker to "play the news from the Advertiser"
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First-Party Data, Retail Media, and the Future of Media Buying 32:05

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Scott Ohsman is the Vice President of Digital Commerce at Quickfire, a digital commerce agency. With over 25 years of experience in retail and e-commerce, he drives brand growth and digital strategies for Quickfire. Throughout his career, Scott has launched over 200 brands on Amazon and owned and operated a sales and marketing agency specializing i…
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Scaling Startups and Building Brand Trust 33:47

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Alex Gassner is the Director of Growth and Ecommerce at The Absorption Company, a highly absorbable supplement brand. In her role, she has led website optimization, overhauled email flows, and launched paid media campaigns. Before The Absorption Company, Alex was the Director of Ecommerce at Moon Juice. In this episode… Many brands struggle to stan…
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How Greg Vetter Built a Multimillion-Dollar Business 21:26

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Greg Vetter is the Founder of Home Grown Brand Accelerator, which empowers emerging entrepreneurs. He is also the former CEO of Tessemae's, which he co-founded with his brothers to bring their mother’s salad dressing recipe to market. Under Greg’s leadership, Tessemae's became the #1 organic salad dressing brand in the refrigerated aisle space. He …
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Why “Try Before You Buy” Is the Next Big Trend in Retail 27:05

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Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… “Try before you buy” has t…
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Breaking the Cannabis Marketing Stigma: Strategies for Growth and Customer Engagement 35:29

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Joe Becker is the Director of Marketing at Stash Ventures, LLC, a vertically integrated cannabis company. In his role, he develops and executes strategic marketing initiatives for brands, including High Minded Cannabis and Timber and Cloud dispensaries. Joe has over 25 years of experience in creative design, marketing, and branding. Before Stash Ve…
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The Old Galway Diary Podcast - Episode 195 - Renmore Barracks and the IRA 10:12

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This week on the Podcast this week Tom and Dick are talking about the Renmore Barracks and the IRA.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ieOleh Advertiser.ie
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Boosting Brand Recognition With Creative Campaigns 38:39

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Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair, and body care brand. In his role, he has delivered over 5x year-over-year growth for two consecutive years. Stephen has more than 15 years of digital marketing experience and provides online marketing, tag strategy, and management consulting services. In this episode… Buil…
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The Old Galway Diary Podcast - Episode 193 - Connacht Laundry 14:20

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This week on the Podcast this week Tom is talking about Connacht Laundry. Dick is out of power due to the storm but will be back next week.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ie…
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The Old Galway Diary Podcast - Episode 192 - The Eglinton Canal 16:08

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This week on the Podcast Dick and Tom are looking at the history of the Eglinton Canal, and the lock keepers who looked after the lock at Parkaveara.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ie…
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Innovative Customer Retention Strategies 34:05

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Peter Klein is the Vice President of Customer Growth and Retention at Ideal Living, a wellness tech company that provides pure water and clean air. With 20 years of experience in direct response marketing, he focuses on the customer experience, operations, and client services. Before Ideal Living, Peter was the Chief Marketing Officer and Head of B…
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The Old Galway Diary Podcast - Episode 190 - Colonial Buildings 15:18

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This week on the Podcast this week Dick and Tom are looking at the history of the Colonial Buildings on Eglinton Street, where Brown Thomas is now.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ie…
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Balancing Brand and Performance Marketing in Advertising 34:30

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Katie Mack is the VP of Marketing and Ecommerce at eyebobs, a designer reading glasses, blue light glasses, and prescription eyewear company. As a marketing and sales leader, Katie has worked with global B2B and B2C brands and led client initiatives at creative agencies. In this episode… Creating scalable performance marketing strategies and genera…
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The Old Galway Diary Podcast - Episode 187 - Galway Internment Camps 14:01

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This week on the Podcast this week Dick and Tom are looking at when an internment camp was set up in Woodquay during the Irish revolutionary war.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ie…
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The Old Galway Diary Podcast - Episode 184 - Jimmy Cranny 19:19

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This week on the Podcast this week Dick and Tom are talking about the Galway Legend Jimmy Cranny who is 40 years dead this week.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ieOleh Advertiser.ie
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The Old Galway Diary Podcast - Episode 182 - Franciscan Order 16:11

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This week on the Podcast this week Dick and Tom are talking about the history of the Franciscan order in GalwayYou can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ieOleh Advertiser.ie
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The Old Galway Diary Podcast - Episode 180 - Galway Fairs and Markets 14:13

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This week on the Podcast this week Dick and Tom are talking about the history of the many fairs in Galway.You can find the articles referenced in this podcast on www.advertiser.ie/galway.If you have a message for Tom or Dick please email us at oldgalwaydiary@advertiser.ieOleh Advertiser.ie
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Body Found In Sydney Home 28/06/24 2:07

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The body of a woman, in her 50s, has been found inside a Sydney home with injuries so horrific that senior police officers described it as one of the worst crime scenes they had seen in years. Energy Minister Mick de Brenni has refused to take responsibility for the Callide Power Plant explosion, sensationally accusing CS Energy bosses of lying to …
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Assange Free 27/06/24 2:38

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Julian Assange will today start his new life as a free man with his wife and two young sons in Australia. The cost of dying is set to skyrocket in Victoria, with the Allan government considering introducing what has been panned as a “death tax by stealth”. CS Energy issued warnings that maintenance was being neglected at its plants just two years b…
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Greg Lynn Trial 26/06/24 2:48

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The widow of slain camper Russell Hill says she feared Greg Lynn would walk free, saying “an innocent person doesn’t get rid of the bodies”. Vape legalisation advocates say the Coalition could raise $510 million a year in tax revenue under its plan to regulate the sale of nicotine products through retailers like supermarkets or convenience stores. …
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Vape Backflip 25/06/24 2:46

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Vapes will be made available at pharmacies without a prescription after the Albanese government struck a deal with the Greens that will soften a proposed retail ban on e-cigarettes. The boss of Australia’s anti-doping agency has warned that the AFL – and Australian sport more widely – is at a “crossroad” as a damning report identified “key issues” …
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Mackay Shooting 21/06/24 1:59

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A young girl who witnessed her mother’s alleged shooting murder is struggling to process the terrible tragedy, according to those close to the Mackay family. The Bicycle Bandit’s sentencing has been expedited after he expressed an intent to access his voluntary assisted dying kit – but one of his victims, who also has terminal cancer, says he deser…
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Class Lockdown At A Sydney School 20/06/24 2:16

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An eight-year-old boy took an illegal replica assault rifle to a Sydney school, forcing a class into lockdown and sparking a police investigation into how it ended up in the boy’s hands. Elite private schools are exempting poorly performing students from national NAPALN tests in a bid to improve their overall scores, a scathing academic report has …
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Police Amo Stolen 19/06/24 2:29

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Dozens of rounds of live ammunition, police uniforms and bulletproof vests are in the hands of criminals after being stolen from cop cars during the Wakeley riot two months ago. Queensland homeowners missing mortgage repayments are at their highest level since the early pandemic, with hundreds of families at risk as $223m worth of home loans go int…
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Greyhound Trainer Ban 18/06/24 3:00

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Former premiership-winning South Australian greyhound trainer Tony Rasmussen has been banned for life and fined a record $220,000 after being found guilty of a string of welfare and integrity charges. The Reserve Bank is set to pave the way for an upcoming interest rate rise when it concludes its board meeting on Tuesday afternoon amid a robust job…
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Opposition Leader Takes Another Swipe At Allan Over Setka Attack 14/06/2024 2:50

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Opposition Leader John Pesutto has taken another swipe at the Allan government for failing to condemn union heavyweight John Setka’s savage attack on the AFL. Taxpayers were slugged more than $100,000 for an Australian delegation to attend the funeral of Japanese Prime Minister Shinzo Abe. Opposition Leader David Crisafulli has boldly declared Bris…
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Attack on Umpiring Boss Slammed 13/06/2024 2:59

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A menacing attack by John Setka on AFL umpiring boss Stephen McBurney that included his image on a spoof “Wanted: Dead or Alive” poster has been slammed by anti-violence campaigners and the state opposition. Youth offenders have injured 137 people in six years by crashing cars they have stolen in aggravated burglaries. A NSW Police officer faked a …
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CFMEU Boss Demands AFL Sacks Umpire Boss 12/06/2024 3:17

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CFMEU boss John Setka has demanded the AFL sack its umpire boss, former building watchdog Stephen McBurney, or face delays on its league-related projects nationwide. In NSW, Disruption to Sydney’s light rail network for 24-hours on Wednesday could soon extend to the city’s trains and buses, the sector’s union has warned. Taxes on Queenslanders will…
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Former Labor Minister Doesn't Think Andrews Deserved Honour 11/06/2024 2:57

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A former Labor minister has sided with families of Covid victims who feel outraged that Daniel Andrews was given the nation’s highest King’s Birthday honour – as polling shows 95 per cent of people don’t think he deserves it. Premier Steven Miles says today’s state budget will be the “best ever” despite it containing the second-largest deficit in a…
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"Wild" Costello Video Emerges 07/06/24 2:50

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Nine chairman Peter Costello has been captured on video pushing a journalist to the ground at Canberra Airport, after the former federal treasurer refused to answer the reporter’s questions relating to the rolling harassment scandal at the under-siege media company. Four years on from the deaths of Russell Hill and Carol Clay, the couple’s loved on…
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Sydney's Tent City 06/06/24 2:40

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An encampment of rough sleepers has sprung up outside the Reserve Bank’s Martin Place offices as hundreds of people sleep on the street in the City of Sydney every night. Taxpayers are forking out $2 million a year to look after a intellectually disabled boy, but his care is still failing so catastrophically he has been the subject of more than 500…
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Cruise Giant Gone Forever 05/06/24 2:23

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Devastated cruise passengers have reacted furiously to the closure of the iconic P&O Australia brand after a 92-year history and the loss of Aussie jobs. Victoria Police is being forced to fund daily operations with more than $100m saved from hundreds of staff vacancies. This is Queensland’s tactical blueprint for Selwyn Cobbo to shock the Blues. A…
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$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) 48:38

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In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stu…
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