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Jose Molina | Constellation Brands
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Manage episode 302849493 series 2933130
Kandungan disediakan oleh Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions.
Key take-a-ways from the episode include...
- Agency alignment for multi-brand companies
- Engaging legal into the agency review process
- Earning a seat at the table by delivering value
- Pivoting to digital to support activations
- Stop focusing on just cost savings and start focusing on delivering value
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