Talking Comms is a podcast for the modern professional communicator, reflecting the industry we work in, sharing best practice, and telling the best human stories.
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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leader ...
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Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big p ...
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Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics t ...
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The Internal Communications Podcast is everything you need to know today as a professional in IC. In each episode, your host Jonathan Davies will discuss relevant topics with professionals from all around the world.
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The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your ...
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Communication is hard. Being a communications professional is even harder. In each episode of Infernal Communication, we take a deeper look at the wild little fires communicators have to put out every day. We stop, drop and uncover the surprising reach of these oh-so-common problems in internal comms and beyond. Join Brian and Lottie from Staffbase as they speak with communication experts and people with some pretty wild stories. We'll ignite fresh perspectives that soothe the burn of any co ...
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Join host Jack Baker as he explores under-appreciated conservation stories! Featuring interviews with the pioneering conservationists at the forefront of wildlife protection, the show promises to highlight every story – no matter how small, strange, or unexpected! 🦜 Also, look out for new episodes of ReZOO – The Zoo Review Podcast! Co-hosted by Jodi McFarlane, this series investigates the conservation work of zoos from around the world, while also offering perspective on the visitor experien ...
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After the Legendary balls are over and the scores have been counted, competing houses let off some steam, throw a little shade, and speak to their legacies in this series of intimate interviews on HBO Max’s brand new podcast hosted by writer and editor Mikelle Street. Season 2 of Legendary begins on May 6th, only on HBO Max.
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The With Global Alliance brings you insights into the latest tech and communication trends from across the globe.
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Every day, leaders are taking advantage of new ways to communicate with their clients, employees and the press- from podcasting, video and innovative tactics to engage on social media. On the Executive Communications Podcast, host Dan Bruton interviews the people behind the scenes that are crafting the strategy & messaging for their executive teams, and digs into the evolution of how leaders communicate to move their organizations forward. The podcast is powered by SignalCast.fm, a full serv ...
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Engagement Express is a podcast series for HR, engagement and communication professionals. Hosted by Kate Isichei, this podcast provides inspiration and tips on how to build and increase engagement in your organisations. Kate is a global employee engagement and communications professional with over 20 years experience of working in multi national organisations. She has worked in senior roles for AON, Medtronic, Sage, Infosys and other blue chip companies. Her passion for engagement has led h ...
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InsideTheBoards Study Smarter Podcast: Question Reviews for the USMLE, COMLEX, and Medical School
InsideTheBoards
The InsideTheBoards Study Smarter Podcast: Question Dissections for the USMLE, COMLEX, and Medical School is a free, high-yield, on-the-go resource for medical students preparing for their board exams. With support from the likes of Osmosis, OnlineMedEd, Lecturio, MedSchoolCoach, Kaplan Medical and more, we're covering all the high-yield topics you're likely to see on a board exam. The Step 1 Study Smarter Series includes content covering biochemistry, behavioral sciences, cardiology, pharma ...
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Hello and welcome to “Work Happy” – a podcast series focused on using technology to explore better ways of working. I’m your host, Alex Graves, Co-Founder & CEO of Silicon Reef, a leading SharePoint Development Agency and Microsoft Modern Work Solutions Partner which creates people-led solutions that work. I’ve started this podcast to interview those who are leading the future of work within some of the biggest global brands including IKEA, The Cooperative and Virgin Media to name a few.As w ...
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The Aspire & Acquire Podcast full of incredible stories from some of the best professionals from very diverse fields like Combat Flying, Robotic Surgery, Dancing, Journalism, Deep Sea Diving and more. These accomplished professionals are not just outstanding in their jobs but have unique stories to share with us.
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Jacob R. Robinson interviews public relations practitioners and professional communicators resulting in a memorable learning experience. Disclaimer: Opinions expressed on this podcast are solely the participants' and do not represent the views or opinions of their employers. Ideas? Requests? Let's chat: jacobrobinson06@gmail.com Hosted by: Jacob R. Robinson, award-winning strategic business communication professional and consultant.
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If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key componen ...
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Reimagining Communications: From Tactical Function to Strategic Powerhouse
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We're back with Season 6! And we're kicking off with Eleanor Hawkins, Axios Communications Strategist and writer of the Communicators newsletter. Eleanor spent years as a communicator in media and politics and now covers the topics and trends that impact how organizations, leaders, and employers communicate. Listen in to hear Eleanor and Chris dig …
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Here we are... the last ever Talking Comms podcast. BUT WAIT! We're not sad it's over, in fact we're evolving Talking Comms - as you'll hear in the episode - into a full bespoke workshop for comms pros. Hit us up at talkingcommspod@gmail.com if you want to make podcasts for your organisation. As for the episode, we get a bit wistful about previous …
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Episode #50 - An Internal Marketing Conversation (with Seth Godin)
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In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…
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EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
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As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Je…
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Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
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In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strateg…
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Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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Episode 104 – Communications excellence in times of rapid change
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McKinsey & Company is one of the world’s most renowned strategic management consultancies. With a mission of striving for “change that changes everything”, its global team of change and strategy consultants has delivered some of the most complex and challenging change programmes in the world. Join Katie Macaulay as she goes under the hood and find …
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Episode 103 – Say the thing now: Candid conversations at Reddit
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On a platform where the candid and the curious are king, how do you make sure what’s inside reflects what’s on the outside? Meet Sean Langston, Jr., Head of Internal Communication at Reddit, to find out.Sean turned to internal communication following a formative experience at college, in which he realised that there was real value in helping organi…
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Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
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This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any bus…
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Ep 161 - Managing The Media In 2024, Ronjini Joshua's Advice
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Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the c…
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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
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I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs…
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Episode 102 – The sound of success: IC at Spotify, Mastercard and beyond
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Ever been curious about how some of the biggest brands in the world tackle their internal communication challenges? Well look (or listen) no further. Kerri Warner, this week’s guest on The Internal Comms Podcast, held the reins at both Spotify and MasterCard.Kerri has a huge range of IC experience spanning the consulting, agency and corporate world…
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99. Queer is Natural! (with Christine Wilkinson - Conservation Biologist, Carnivore Ecologist & Science Communicator) [Pangolin Pride]
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It is the final episode of Pangolin Pride! This time, Jack is joined by the incredible Christine Wilkinson to discuss how being Queer is Natural! Christine is a researcher, advocate and science communicator with a passion for Queer Ecology. So, Jack and Christine talk about their journey into this world, what queer ecology is and why it matters, an…
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98. Designing Dublin Zoo's Conservation Master Plan! (with Andrew Mooney, Conservation & Research Officer at Dublin Zoo) [Pangolin Pride]
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Today we are celebrating Dublin Zoo's Conservation Master Plan! Jack is joined by the brilliant Andrew Mooney to discuss how this came to be, what it contains and how it is aiming to create a complete paradigm shift within the organisation! Jack and Andrew also talk about the IUCN Centre for Species Survival which is based at the zoo and how the or…
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Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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97. This Episode is Fire! (with Kendall Calhoun, Postdoctoral Researcher at UCLA) [Pangolin Pride]
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Today things are heating up as we discuss the impact of fire on wildlife! To do this Jack is joined by the absolutely brilliant Kendall Calhoun, whose work focuses on helping to understand how extreme climactic events, such as Megafires, are impacting wildlife in California. Jack and Kendall discuss climate justice, the ability of different species…
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96. The Story of the Sloth (with Andrés Bräutigam, Veterinary Supervisor at the Toucan Rescue Ranch) [Pangolin Pride]
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Today Andrés Bräutigam is joining us to tell the story of the sloth! He teaches us how these amazing animals evolved, what makes them special and how we can protect them. He also discusses the day-to-day challenges of being a wildlife vet, and what it is like to work with a really diverse range of species! Make sure to share your thoughts on social…
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Episode 101 – From complex to clear: Elevate your presentations
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As internal communicators, empowering leaders to clearly communicate business strategy, important updates and company values is a valued skill. How can we inspire colleagues and leaders alike to make the complex simple?This week’s guest and founder of Present Your Science, Melissa Marshall, has built a career educating scientists, engineers and tec…
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95. Providing Knowledge, Power & Hope Through Environmental Education (with Alerick Pacay of 'Seeds of the Ocean', & Tomás Teicher of 'Conciente Colectivo') [Pangolin Pride]
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Joining Jack today, are Tomás Teicher (Consiente Colectivo) and Alerick Pacay (Seeds of the Ocean)! They are here to discuss the power and impact of environmental education! The three educators will discuss the importance of equipping young people with skills to help protect the environment; how to engage people in environmental education; some of …
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94. The Song of the Gibbon (with Susan Cheyne, Co-Chair of the Borneo Nature Foundation International & Vice-Chair of the IUCN Section on Small Apes) [Pangolin Pride]
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Today we are joined by Susan Cheyne to discuss the singing, swinging story of the Gibbon! Susan is a co-director of the Borneo Nature Foundation International and the Vice Chair of the IUCN section on small apes. She talks about why gibbons sing, how their social groups function, and how we can help to protect them! We also discuss the importance o…
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93. Standing Up Against Homophobia & Transphobia Online (with Allie McGregor, Senior Comms Officer for the Royal Zoological Society of Scotland) [Pangolin Pride]
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Joining us to celebrate #PangolinPride is Allie McGregor, Senior Comms Officer for the Royal Zoological Society of Scotland! Allie is here to discuss how to promote positivity online and how to deal with homophobia and transphobia on social media. Plus, she tells us all about some of her favourite species from New Zealand! Make sure to share your t…
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Episode 100 – Meet the super-connector behind #CommsJobs
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After years running an internal communications team, Daniel Mendez emigrated from Chile to the U.S., where he faced a host of barriers to success. A language barrier. A small or non-existent professional community. The difficulty in proving himself. And yet, he emerged as a hugely successful communicator and connector.Daniel is the brains behind th…
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Announcing Season 7 - Pangolin Pride!
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I am so excited to announce that for Season 7 of Pangolin we are officially celebrating Pangolin Pride! 💚🏳️🌈 For the whole month of June, I will be releasing episodes which celebrate voices and stories from the LGBTQ+ community. I will be joined by wildlife vets, environmental educators, researchers, communications professionals and a whole host o…
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ReZOO #28: Parc Zoologique de Paris & La Ménagerie, le zoo du Jardin des Plantes!
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On today’s special episode, Jack and Jodi discuss both Parc Zoologique de Paris & La Ménagerie, le zoo du Jardin des Plantes! Having both visited Paris in the last year, they compare the two experiences and say what each of them do well. Which is better, the historical Ménagerie OR the custom built Parc Zoologique? One thing is for certain, both ar…
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Episode 99 – The communicator’s communicator
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In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription busines…
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92. The Power of the Pangolin (with Kelsey Prediger - Founder of the Pangolin Conservation & Research Foundation)
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It is the Season 6 finale! To celebrate, Jack is joined by one of the first people he ever spoke to on the show, the incredible Kelsey Prediger! When they first spoke 4 years ago, Kelsey was a masters student working on pangolin conservation in Namibia. Since then, she has founded 'The Pangolin Conservation and Research Foundation', influenced gove…
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Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact
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In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delv…
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91. International Chameleon Day! (with Chris Anderson & Fano Ratsoavina from the IUCN Chameleon Specialist Group)
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Today Jack is celebrating International Chameleon Day with Chris Anderson and Fano Ratsoavina from the IUCN Chameleon Specialist Group! With over 200 different species, chameleons are some of the most incredibly inspiring animals on Earth - you are going to fall in love with them! Today, the group dispel some of the misconceptions people have surro…
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Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
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Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my profession…
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Exclusive reveal: Katie’s IC masterclass
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Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass.With more than three decades at the forefront of internal comms, including leading the world’s first internal comms agency, AB, Katie has developed a masterclass programme that promises to elevate the …
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Last year Jack and Jodi made a very special pilgrimage to Prague Zoo to visit their pangolins, however what they found was so much more than they could have hoped for! This incredible zoo is home to Spoonbills, Tasmanian Devils, Echidnas, Javan Leopards, Malayan Tigers, Giant Salamanders and SO MUCH MORE! The duo had such an incredible time and it …
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Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
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Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects o…
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90. A Boar-ing Conversation About Rewilding & Shifting Baseline Syndrome! (with Toryn Whitehead - PhD Student and Member of BES’s Climate Change Special Interest Group)
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Today Jack is joined by Toryn Whitehead, a PhD Researcher at Kings College London and a member of the British Ecological Society’s Climate Change Special Interest Group! He is here to talk about his research into shifting baseline syndrome, rewilding and feral pigs/wild boar in Scotland! Jack and Toryn also discuss the importance of respect and nua…
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Episode 98 – How to build a powerful personal brand
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This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert in building powerful personal brands – taking solo entrepreneurs and leaders to new levels of success and transforming them into the go-to leaders in their respective ind…
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89. The World of the Wolf (with Martha Hunt Handler, Board President of the Wolf Conservation Center)
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Today Jack is joined by Martha Hunt Handler - an author, wolf advocate and Board President of the Wolf Conservation Center! The duo discuss how Martha began her conservation journey, the story of the Mexican Grey Wolf, the tale of Yellowstone National Park and how we can all help to protect these incredible, misunderstood creatures! Jack and Martha…
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Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
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Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network…
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Episode 97 – Leaving the ladder down: helping IC pros step up
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In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller.Rachel is an internationally recognised internal comms legend, with more than two decades of educating, advising and commenting on the profession under her brand All Things IC. Alongside her podcasting, blogging and consulting…
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88. How to Love & Protect Local Wildlife! (with Emma Hodson - Host of 'Zoology Ramblings' and 'The Biome Project', & Wildlife Champions Assistant for the Avon Wildlife Trust)
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Today Jack is joined by Emma Hodson – co-host of 'Zoology Ramblings' and 'the Biome Project'! She is here to talk about how we can all act for the nature that surrounds us! This includes taking action in our gardens, learning more about local nature, and using apps like iNaturalist and Merlin Bird ID to form greater connections to nature! While the…
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Reading 'Blue' By Alicia Hayden (A Poem from 'Multi-Coloured Ghost Towns')
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3:57
Welcome to the final bonus episode celebrating the work of Alicia Hayden – a creative conservationist, wildlife artist and poet! Her most recent poetry collection, ‘Multi-coloured Ghost Towns’, is a celebration of her life and connection with nature. Today, Jack reads ‘Blue’, a deeply personal poem about the connection between two people. Alicia’s …
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Reading 'Swimming Laps' By Alicia Hayden (A Poem from 'Multi-Coloured Ghost Towns')
3:57
3:57
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3:57
Welcome to the second of three bonus episodes celebrating the work of Alicia Hayden – a creative conservationist, wildlife artist and poet! Her most recent poetry collection, ‘Multi-coloured Ghost Towns’, is a celebration of her life and connection with nature. Today, Jack reads ‘Swimming Laps’, a beautiful reflection on the questions we pose to na…
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Ep 151. Rerun: People do business with people, not brands
6:52
6:52
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6:52
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may …
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Reading 'Something Very Gentle' By Alicia Hayden (A Poem from 'Multi-Coloured Ghost Towns')
3:24
3:24
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3:24
This week we are celebrating the work of Alicia Hayden – a creative conservationist, wildlife artist and poet! Her most recent poetry collection, ‘Multi-coloured Ghost Towns’, is a celebration of her life and connection with nature. In the first of 3 special episodes, Jack reads ‘Something Rather Gentle’, a poem about the beautiful connection betwe…
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87. What is Wildlife Artivism? (with Alicia Hayden - Creative Conservationist, Artist, Poet & Author of 'Multi-Coloured Ghost Towns')
1:14:21
1:14:21
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1:14:21
Today Jack is joined by Creative Conservationist, Wildlife Artist, Poet and generally lovely person Alicia Hayden to discuss wildlife artivism. They explain what this is and how it can make science far more accessible! The pair also chat about how Alicia grew up drawing and writing little stories about ants, her work with organisations like the BBC…
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NAAEE Instagram Live: Using Photography, Podcasting & Technology in Environmental Education (with Nina Hamilton from the NAAEE & Anthony Ochieng from TonyWild)
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56:48
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56:48
Welcome to a special bonus episode of Pangolin! Today I sit down with Nina Hamilton from the 'North American Association for Environmental Education' and Anthony Ochieng of Tony Wild to discuss environmental education. The conversation revolves around wildlife photography, podcasting and the importance of sharing our knowledge and love with the wor…
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Beyond the Words: The case for listening to what isn’t said
24:24
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24:24
We’ve spent the whole second season of Infernal Communication talking about storytelling. So it’s time we focus on the other side of the conversation: listening. You know the old saying, we’ve got one mouth and two ears, yet for some reason, listening can really take a back seat to talking, let’s flip the script. In this episode, former 9-1-1 opera…
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Ep 150. Deep Dive on Building Relationships That Matter
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11:45
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11:45
Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or a…
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Episode 96 – Inclusion in action: Kindness is the keystone
1:07:34
1:07:34
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1:07:34
This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Watanabe.Bob has been working in HR technology for over two decades and is a fierce believer in always doing something to make someone’s life better. His human-centred approach b…
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86. The Tale of the American Red Wolf (with Craig Standridge, Nature Engagement Curator for the North West Trek Wildlife Park)
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59:05
Today Jack is talking all things Red Wolf with Craig Standridge, the Nature Engagement Curator for the North West Trek Wildlife Park! He is here to discuss this incredible creature, its story, its future and all of the incredible work that has gone on across the USA to help protect it! This involves discussions of the AZA's American Red Wolf SAFE P…
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'The Beast at Tanagra': Allegories, metaphors, and connecting with your audience
23:43
23:43
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23:43
We’ve said it once, and we’ll say it again (and again…), know your audience! Get specific and think of them early and often. It’s all too easy to try to be all things to all people, and casting too wide a net that can leave you connecting with no one. But sometimes getting very specific and using insider language leaves people out. Metaphors, alleg…
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