This show digs into the challenges of growing a Lawn Care and Landscape business while maximizing your profit. Whether you are just starting a lawn care and landscape business or have been in business for decades, whether you only have one service or several, our podcast has something for you.In this podcast, we will cover how you can:Maximize profitCreate leaders in your team so you can finally wear your CEO hat.Stop worrying about how you will pay your bills during the down season.Discover ...
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Hosted by the News Service of Florida's Senior Reporter, Dara Kam, A Deeper Dive with Dara is a weekly podcast that dissects Florida’s top political stories. Each episode captures exclusive updates from Florida legislators, insights from policy influencers and industry experts who shape the political discourse across the Sunshine State.
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Episode 107: Reporter Roundtable with Steve Bousquet
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He's back! South Florida Sun Sentinel Opinion Editor Steve Bousquet joins Dara in the Terracotta Room for this week's Reporter Roundtable episode. The pair chat about all-things-politics, including the battle for the White House and legislative races to watch. Steve also weighs in on a proposal that would make school board races partisan and tells …
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78 - Leading from Your Strengths: The Value in Teams
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Join Steve and Christeen for an engaging and insightful discussion on leveraging Clifton Strengths to enhance team dynamics and business efficiency. In this episode, our hosts reflect on their recent trip to Ohio, where they worked with a team to explore the power of the Clifton Strengths assessment. Through real-world examples and personal anecdot…
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Episode 106: Dems on the Move in Florida
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The Harris-Walz campaign kicked off a national "Reproductive Freedom" bus tour in the Sunshine State this month. On today's Deeper Dive, Democratic National Committee Chairman Jaime Harrison joined Dara to talk about why he's "bold" about Florida, which he called a "wild card" in the upcoming election. Friend-of-the-show U.S. Rep. Debbie Wasserman …
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77 - Tackling the 'Know-It-All' in the Business World
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In this lively episode, Steve Bousquet and Christeen Era explore the intriguing world of "know-it-alls" in the business landscape. Inspired by interactions at trade shows and on social media, they dive into the behaviors and psychology behind individuals who always seem to have all the answers but often lack curiosity and factual backing. Christeen…
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Episode 105: No Beyoncé, but Plenty of Brat
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Sen. Shevrin Jones joins Deeper Dive this week to chat with Dara about attending his first Democratic National Convention and shares some takeaways from the Sunshine State primaries. Shev, who's chair of the Democratic Executive Committee in Miami-Dade County, also weighs in on Dems' biggest challenges heading into the November election. The pair a…
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76 - Accelerate & Elevate: Strategic Planning Opportunities for Business Growth
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In this episode, Steve Bousquet and Christeen Era dive into the core elements of strategic business planning, sharing insights from their extensive experience working with small to mid-sized businesses. Fresh off a productive workshop in Ohio, they discuss the positive feedback they've received from listeners and emphasize the importance of sharing…
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Episode 104: Understanding the Death Penalty
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Maria DeLiberato, executive director of Floridians for Alternatives to the Death Penalty, joins Dara for a wide-ranging dive into the state's death penalty process. Maria, a former prosecutor, says she wants to have an "honest conversation" about the death penalty with people on both sides of the issue. Join Deeper Dive for this timely discussion, …
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75 - Mastering Growth with the Scalable Growth Business Model - Part 2
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In part two of their discussion on scalable growth, Steve Bousquet and Christeen Era dive deep into the strategies that can transform your business. Focusing on the principles outlined in Chapter 8 of "Profit First for Lawn Care and Landscape Businesses," they discuss the significance of understanding financial percentages and the necessity of bein…
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Episode 103: The People who Brought You Weekends with Rich Templin
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Rich Templin, director of politics and public policy for the Florida AFL-CIO, tells Dara why labor unions "are needed now more than ever" and talks about the impact of recent laws aimed at dismantling them. Rich also gives Dara an update on how Vice President Kamala Harris has shaken things up in down-ballot races in Florida. The pair swaps notes o…
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74 - Mastering Growth with the Scalable Growth Business Model - Part 1
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In this episode of our business-focused podcast, hosts Steve Bousquet and Christeen Era dive deep into the intricacies of mastering growth using the Scalable Growth Business Model Dashboards. They discuss how this model is essential for achieving long-term success in competitive sectors, particularly in the lawn care and landscape industries. The c…
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Episode 102: From the Soapbox to Substack: Protecting the First Amendment with Bobby Block
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Join Dara and First Amendment Foundation Executive Director Bobby Block for a dive into Florida's expansive public-records laws and efforts to chip away at what was once a national model for government in the sunshine. Bobby also warns about the "growing threat" to citizens' ability to hold government officials accountable.…
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73 - Embracing Change in Business Vision and Goals
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Steve Bousquet and Christeen Era dive headfirst into the exhilarating world of change management. They unravel the mysteries behind why business owners often cling to outdated goals and how this reluctance to adapt can stifle innovation and growth. Through lively anecdotes and personal stories, they reveal the pivotal moments when they realized the…
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Episode 101: Journalism Roundtable with Florida Editors
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Dara takes Deeper Dive on the road to the annual Florida Media Conference! Join Dara and editors in as they dig into what's happening at media outlets of all sizes in an ever-evolving world of journalism. Also, discerning consumers of news get some tips amid a highly charged political season. Hear about podcasts, investigative journalism, fact-chec…
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72 - Taking Time Out of the Business to Work on the Business
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In this insightful episode, Steve Bousquet and Christeen Era delve into the crucial distinction between working on your business and working in your business, offering real-life experiences and practical advice for small business owners. They emphasize the importance of strategic planning, empowering emerging leaders, and process improvement to ens…
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Former Gov. Jeb Bush joins Dara for Deeper Dive's 100th episode! Gov. Bush shares insights about some of his most controversial policies, such as the "One Florida" plan scrapping affirmative action in university admissions and state hiring and the sweeping "A-plus" education plan that assigned grades to schools, provided school vouchers for student…
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71 - Understanding the Costs of Owner-Driven Mentality in Small Business
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In this enlightening episode of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into the often overlooked but critical topic of the owner-driven mentality in small businesses. Steve and Christeen unpack the various dimensions of this mentality, starting with defining what it is and examining its financial, mental…
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70 - Mastering Commercial Landscaping: Systems and Success with Steve Bousquet
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Steve dives into essential topics for companies entering the commercial landscaping market, addressing questions submitted by Rae Lynn Whitfield from Whitfield's Lawn and Garden. Steve shares his 40 years of expertise, covering both the commercial maintenance and installation sides of landscaping. He highlights the unique challenges and strategies …
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Episode 99: Rep. Vicki Lopez
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State Rep. Vicki Lopez, R-Miami, returns to Deeper Dive to give us an update on "vertical living," following changes to the state's condo regulations. Rep. Lopez, aka the "Condo Queen," gives Dara the down-low on issues facing condominium owners and condo boards, shares some takeaways from a recent "life-changing" sojourn to Israel, and much, much …
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69 When to Hire an Internal vs. External Bookkeeper: Finding the Right Fit for Your Business
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In this episode, Christeen Era, founder of Core Growth Strategies and co-founder of Greenprofit Academy, dives deep into the vital discussion of internal versus external bookkeeping and what is best for your business. Christeen explains the critical role bookkeeping plays in today’s dynamic business landscape and why it is essential for financial m…
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Episode 98: Senator-Elect Carlos Guillermo Smith, D-Orlando
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Carlos Guillermo Smith won't appear on the ballot in November, but he'll be joining the Florida Senate this fall after cruising to victory without an opponent. The senator-elect chats with Dara about his priorities for the 2025 session, his passion for the arts, his advocacy for the LGBTQ community and much, much more. Plus, find out what he and Se…
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68 Cash In on Your Business with Linda Stapf
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In this enlightening episode of our Free Webinar series from Green Profit Academy, hosts Christeen Era and Steven Bousquet welcome Linda Stapf, a seasoned CPA and investment advisor. Linda delves into the crucial topic of transforming your business into a valuable asset. Drawing from her personal experience of witnessing her father's business colla…
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Episode 97: House Speaker-Designate Daniel Perez R-Miami
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House Speaker-Designate Daniel Perez talks about his love for the 305 (watch out, Pitbull!), shares his priorities for the upcoming 2024 session and makes predictions about state House races. The incoming Speaker also chats about Cuban-American culture and reveals one of his not-so-hidden talents!Oleh Dara Kam
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67 Sales Qualification and Pre-Qualification Process with Jack Jostes
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In Episode 67 of the Green Profit Academy Pros podcast, host Christeen Era is joined by returning guest Jack Jostes, CEO of Ramblin' Jackson and an industry leader in the green sector. Jack, a professional speaker and author of "The Tree of Good Fortune" and "Get Found Online," brings his wealth of knowledge in sales qualifications and pre -qualifi…
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Episode 96: 'Pot Daddy' John Morgan
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You've seen him on billboards and on your TV... Trial lawyer extraordinaire John Morgan joins Deeper Dive this week to talk medical marijuana, politics, the 2024 elections and some legislative races he's interested in.Oleh Dara Kam
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66 - Joel Wihebrink - Difference between Coaching and Leadership
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Host Steve Bousquet welcomes his long-time friend Joel Webrink, owner of Webrink Landscape Management, to discuss the nuances between leadership, management, and coaching. Joel shares his journey, detailing how he established and grew his company in Warsaw, Indiana, into a multi-million dollar business with a diverse range of services from landscap…
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Episode 95: Florida's CFO Jimmy Patronis
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Florida's Chief Financial Officer Jimmy Patronis talks about being a "people person," shares insights into the state's insurance market, discusses his political future, and much, much more!Oleh Dara Kam
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65 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 2
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Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the innovative strides made by Steel Green. Matt shares his non-linear journey from working in the agriculture industry to eventually co-founding Steel Green, illustrating the challenges and triumphs that hav…
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Episode 94: Incoming Senate President Ben Albritton Part 2
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In the second part of a two-part episode with Senate Majority Leader Ben Albritton, the incoming Senate president chats with Dara about the citrus industry and resilient citrus trees, his priorities for the 2025 legislative session and much more!Oleh Dara Kam
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64 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 1
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Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the innovative strides made by Steel Green. Matt shares his non-linear journey from working in the agriculture industry to eventually co-founding Steel Green, illustrating the challenges and triumphs that hav…
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Episode 93: Incoming Senate President Ben Albritton Joins The Show
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It's a big episode of Deeper Dive this week, as Senate Majority Leader Ben Albritton, who will take the gavel as Senate president after the November elections, chats with Dara about his faith, his family, 2024 Senate races and much more! This is the first of a two-part episode.Oleh Dara Kam
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63 - Unveiling the Business Sweet Spot and Ideal Customer Part 2
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Episode 63 of the Green Profit Academy pros podcast embarks on a deeper exploration into the environmentally sustainable business practices through the lens of the Pumpkin Plan strategy. This episode is pivotal for eco-conscious entrepreneurs and business owners seeking to align their operations with their ideal eco-friendly customer base. By delvi…
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Episode 92: The Deeper Dive Hurricane Season Preview with Mark Wool
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Hurricane season is about to start in Florida, and Deeper Dive has you covered with the latest and greatest information. Dara chats this week with Mark Wool, warning coordination Meteorologist for the National Weather Service, about the forecast for this coming hurricane season (spoiler alert, we’re expecting more and stronger storms), the effect o…
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EP 62 - Unveiling the Business Sweet Spot and Ideal Customer Part 1
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In Episode 62 of the Green Profit Academy pros podcast, hosts Christeen Era and Steve Bousquet offer listeners an invaluable guide to finding their business's sweet spot and pinpointing the ideal customer. This episode promises to equip entrepreneurs and business owners with the tools and strategies necessary to unlock the full potential of their b…
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Episode 91: Mike Watkins Talks Mental Health
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May is Mental Health Awareness Month, and NWF Health Network CEO Mike Watkins joins Dara this week to chat about increases in the need for mental health and substance abuse services. Mike talks about resources available to families in need, the effects of COVID and natural disasters - and shares successes about adoption.…
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EP 61 - Lack of Focus with Good Intentions in Small Businesses
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In Episode 61, "Lack of Focus with Good Intentions in Small Businesses", hosts Steve Bousquet and Christeen Era delve into the importance of focus in the realm of small businesses. The episode kicks off with our hosts drawing from their rich experiences in coaching teams, peer groups, emerging leaders, and business owners. They highlight how focus,…
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Episode 90: Dave Aronberg Returns to Deeper Dive
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State Attorney Dave Aronberg, Deeper Dive's second-ever guest, returns for Episode 90 to chat with Dara about former president Donald Trump’s legal trials, campus protests, and whether Florida is in play for Democrats in 2024Oleh Dara Kam
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60 - From Green Grass to Greener Futures: A Journey Through the Blades of Lawncare
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In this captivating episode of the Green Profit Academy Pros podcast, host Steve Bousquet welcomes a special guest, his son, Max Bousquet. The episode unfolds as a heartfelt conversation, exploring Max's unique perspective on growing up within the intricate weave of a family deeply rooted in the lawn care and landscape industry. With Steve at the h…
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Episode 89: Sure, AI Is Scary Good... But There's No Need to Fear!
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Dara dives into the hottest topic in tech this week, as she is joined by two experts in generative artificial intelligence from the firm KPMG. The trio discuss how AI is so good at mimicking human intelligence that it may seem creepy - but don't be scared! Learn how businesses, students, government and even professional sports can benefit from the …
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59 - The Top Financial Challenges Facing Business Owners and How to Overcome Them
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In Episode 59 of the Green Profit Academy Pros podcast, hosts Christeen Era and Steve Bousquet delve into the critical financial challenges that business owners face, providing a roadmap to navigate and overcome these hurdles. This episode is a treasure trove of insights, strategies, and actionable advice, illuminating the path to mastering cash fl…
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Episode 88: April's Reporter Roundtable with Jim Rosica
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Dara gets the band back together! Jim Rosica brings his new title with him to the Terracotta Room, where the two mooks dig into this week in politicsOleh Dara Kam
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58 - 5 Steps to Ensure Profitability in Your Lawn Care and Landscape Business
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In the insightful Episode, Christeen Era and Steve Bousquet offer lawn care and landscape business owners strategies aimed at bolstering profitability amidst a competitive industry landscape. Listeners will gain an in-depth understanding of the critical balance between direct and indirect costs, learning how to accurately categorize and allocate th…
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Episode 87: Abortion in Florida: Opponents Speak Out on Amendment 4
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Dara chats this week with opponents of Amendment 4, a proposal that would enshrine abortion rights in the state Constitution. Mat Staver and John Stemberger talk about efforts to block the measure from passing. Check out Episode 85 to hear from supporters of the proposal. This week's guests are: Mat Staver, Chairman, Liberty Counsel John Stemberger…
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57 Scaling Success - The Journey of 800% Growth with David Potts
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In this episode of the Green Profit Academy Pros Podcast, host Christeen Era engages in a profound conversation with David Potts, the dynamic owner of USA Insulation in Ohio. This episode delves into the incredible journey of a small business that soared to unexpected heights, achieving an 800% growth in revenue over four years. Potts shares his tr…
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Episode 86: Could Recreational Weed Start Budding in Florida?
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Pass the dutchie! Dara dives into Potlandia with two experts this week to discuss Amendment 3, which will give voters the chance to legalize recreational marijuana in November. This week's guests are: John Lockwood, regulated industries attorney and founder, Lockwood Law Firm Steve Vancore, veteran political consultant and pollster…
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56 Fundamentals of the Monthly Financial Workflow for Small Businesses
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In this enlightening episode titled "Fundamentals of the Monthly Financial Workflow for Small Businesses", Green Profit Academy Pros Podcast sheds light on the crucial yet complex aspects of financial management that every small business owner must navigate. Financial expert Christeen delves into the significance of a solid financial workflow, expl…
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Episode 85: Abortion on the Line in Florida
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Dara chats this week with proponents of Amendment 4, which will be on the ballot in November in a bid to enshrine abortion rights in the Florida Constitution. Dara and guests also discuss a six-week abortion restriction set to go into effect May 1, and dig into one of 2024's most contentious issues. This week's guests are: Laura Goodhue, executive …
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55 The Power of Leading From Your Strengths
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In today's enlightening episode, we dive deeply into the transformative effects of CliftonStrengths® in reshaping workplace environments and culture. We explore how this innovative tool is revolutionizing company cultures across the globe, significantly boosting productivity, and dramatically improving team dynamics. The discussion kicks off with a…
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Episode 84: March's Reporter Roundtable with Steve Bousquet
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South Florida Sun Sentinel Opinion Editor and Columnist Steve Bousquet chats with Dara about decisions pending at the Florida Supreme Court, controversial vacation rental legislation, Trump endorsements and much more!Oleh Dara Kam
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54 - Interview with Erich Kolb Business Ownership and Irrigation
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In this enlightening episode of Green Profit Academy's Pros Podcast, host Steve Bousquet welcomes Erich Kolb, a seasoned veteran of the green industry, for an in-depth discussion on the multifaceted journey of a landscaper turned business coach. Erich shares the rich tapestry of his career, starting from his humble beginnings mowing lawns as a chil…
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Episode 83: Beth Matuga Gets Spicy in the Terracotta Room
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Longtime Democratic political consultant Beth Matuga joins Dara this week for a Deeper Dive into the 2024 elections, the importance of 'institutions,' and voter turnout. Plus, tips on online dating!Oleh Dara Kam
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