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Novel Marketing

Thomas Umstattd Jr.

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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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In this episode of Secretly Timid, hosts Megs and Jon dive into their recent personal adventures and share some entertaining anecdotes. Highlights: Megan’s Bad Haircut: Megs opens up about her latest hair disaster, sharing the details of what went wrong at the salon and how she’s coping with the aftermath. Expect some laughs and relatable moments a…
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My first DOS computer had no mouse. Its screen had two colors: green and white. Today, computers have mice and complex graphics, and there is no need to be a computer programmer in order to use a computer. Technology gets easier to use each year. Even though it's easier than it used to be, sometimes you still need help. Many authors find that the b…
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A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money. After the episode aired, several authors asked me a similar question: “What do we do if we do have money to spend?” You see, not all authors are starving. Some writers have spent years saving money, and they want to know how to get the b…
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Author Media has a list of over 10,000 subscribers, and around half of them open our emails, which means our open rates hover around 50%. That’s a high open rate! It’s partly because new subscribers join our email list through webinars I present for writers and authors. By the end of each webinar, attendees know enough to want to open emails from A…
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An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer with a cheap camera will slowly starve. What is the critical tool for an author? What tool will help you earn money and keep you from starving? Your laptop! You write, edit, and promote your boo…
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AI generated summary : Title: Navigating High School and Bitching About the Patriarchy Summary: In this episode of Secretly Timid, hosts Jon and Megs are joined by Aaron for a candid discussion about their high school experiences and a shared frustration with the patriarchy. Reflecting on their formative years, the trio delves into the highs and lo…
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When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering? There is! It is called Amazon Advertising, and it has become one of the most popular forms…
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The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear. Is AI evil? Is it safe? In this week’s episode, we’ll discuss what you need to know about AI in our…
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Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book can hurt sales. Who is right? Should you set up a preorder for your book? Are preorders a good idea or a …
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Disclaimer : The following description was AI generated and is laughingly not accurate! Join Jon and Megs on a whirlwind journey through Megs’ European vacation, where picturesque landscapes collided with unexpected twists, including a battle with the flu. But it’s not just about travel tales; Jon and Megs dive into a nostalgic trip down memory lan…
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You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book? Many authors struggle to find the right place to sell their books. Whether you're an indie or traditional author, you must discover the best places to sell. So, how can you unlock the power …
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The term "self-publishing" doesn't mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you'd done it all singlehandedly. It's rare to find one person who has all the skills required to turn an idea into a physical book. We need cover designers, formatters, web designers, assistants, and more. You might b…
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This year marks the end of an era. The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses. Launching a book is one strategy that works well for indie and traditional as well as fiction and nonfiction. But why is a book launch so important? In this week’s epis…
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How much money does it cost to become a professional author? Any profession will cost you when you're just getting started. If you're broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money. Assuming you have some money, you need a spending plan. But how much money do you need to budget for the first…
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Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't matter how many subscribers you have if they don't open and read your emails. How do you craft the kind of emails that capture your reader's attention and help you sell more books? In this w…
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Welcome back to Secretly Timid, where Jon and Megs dive deep into the complexities of life, love, and everything in between! In this episode, we’re tackling the ups and downs of flu season, the secrets to making your relationship stand the test of time, and our latest adventure to the enchanting town of Mineral Wells. Join us as we share our hilari…
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A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term "tribe" go out of fashion? Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile among…
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Two authors recently asked me the same question: “What should I do if I have no money for book marketing?" It’s a question that requires exploration and evaluation. If you have the same question, you may be at a crossroads. You have two options if you want to write but have no money for marketing. In this week’s episode, we’ll examine the two paths…
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Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired. Should you quit? My answer may surprise you. Maybe you should. Publishing is an industry where almost everyone has a financial incentive to see you keep going. People in the publishing industry don’t earn …
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In this podcast episode, Jon and Megs reminisce about the classic board game “Mystery Date” and share nostalgic reflections on dating in the past. They then discuss Megs’ upcoming trip to the UK, exploring her travel plans and the anticipation of experiencing a new culture. Shifting to modern topics, the duo explores the phenomenon of home tours co…
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Do you long to see your story on the big screen? If so, I have good news. Every streaming platform is desperate for new content to give them the edge in the ongoing streaming wars, and traditional TV stations and movie companies are as prolific as ever. Even radio stations and theaters are looking for new content. But how do you turn a 100,000-word…
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Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance. Wouldn't it be great if you had an assistant who could correct a typo in your email before you hit send? How much time would you save if you didn't have to think of a new password for every accou…
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For those outside the publishing industry, the inner workings of the industry are wrapped in mystery. How do books get published? Who decides which books to publish? How well are books selling? How much money do authors really make? In secretive industries, information is typically leaked through hacks, whistleblowers, and court cases. Cases involv…
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“Creamy Cheer, Ghostly Frontiers, Bussy Buzz, and the Battle of the Blinding Light” Summary: Megs and Jon dish out a flavorful episode of Secretly Timid, starting with their latest culinary delight, Chobani hazelnut creamer. From taste tests to creative applications, the duo adds a creamy layer to the episode’s mix of topics. Transitioning into the…
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In this episode of Secretly Timid, hosts Megs and Jon dive into a diverse range of topics that are sure to captivate and provoke thought. The conversation kicks off with an exploration of the spine-chilling world of horror films. Megs and Jon share their favorite picks, dissecting the elements that make these films truly terrifying and memorable. A…
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Did you know that one in five Novel Marketing listeners lives outside the United States? Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their books in America. Why? These United States are made up of 11 ethno-geographic regions, each with its own…
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Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your website. Each of WordPress’s nearly 60,000 plugins can add specific functionality to your website. But how do you know which ones you need and which to avoid? In this week’s episode, you’ll learn Three cate…
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For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion. That means audiobooks are no longer an optional, nice-to-have feature when you launch your book. But how do you make an audiobook? Should you read it yourself or hire a narrator? In this week’s episode, Scott Sigler walks …
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When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends introduced me to the right tool for the job: a rice cooker. Its only function was to perfectly cook rice, and it worked every time. While I never got good at cooking Asian food, I always had great rice bec…
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So you're thinking about self-publishing a book. You've heard self-published authors can make more money, control the content and design, and have better access to marketing data. But self-publishing a book can be daunting. There are so many factors involved: writing, editing, formatting, finding a cover designer, uploading to Amazon, setting up a …
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Black Friday marketing phenomenon is an opportunity, but it's also a threat. In this week's episode, I share some powerful tips to supercharge your book sales! You'll learn What motivates people to buy books on Black Friday Which book promotion tactics work best on the big day Three mistakes to avoid when running your holiday promotion What to do i…
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There is a new scam targeting authors. An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours. Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book…
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How much should your book cost? Your answer is critical to your book's success and your career as an author. Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question. Instead, you should ask, "What are the best p…
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New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City. But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"…
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"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits. But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website. If you’ve listened to Novel Marketing for a long time, you know…
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Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it. People. People. People. Some authors struggle in their careers simply because they are isolated. How do you connect with people who can help make your book successful? My grandparents’ generat…
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Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing. You can find the blog post version of this episode, along with links to everything we talk about here. Support the Show.…
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Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges. You can find the blog version of this episode here. The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media. Support the Show.Oleh Thomas Umstattd Jr.
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Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections. You can find the blog version of this episode here. The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media. Support the Show.Oleh Thomas Umstattd Jr.
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Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey. You can find the blog version of this post here. The post Workshops, Retreats, and Pitches: How to pick the best writers conference for you appeared first on Author Media. Support the Show.…
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Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company. You can find the blog version of this episode HERE. The post From Passion to Print: How to Run an Independent Publishing Company appeared first on Author Media. Support the Show.…
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Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page. You can find the blogpost version of this episode HERE. The post From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson appeared first on Author Media. Support the Show.…
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