I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS. This podcast interviews a range of guests from different specialities to unpick the latest insights and current thinking about the questions that are most wanted to be unmuted in the field of MS. (November 2020 MUL20-E027x)
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Mehrnaz Campbell in conversation with Marco Andre from Novartis
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I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry. Marco is a keynote speaker, an AI advisor to executives…
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Mehrnaz Campell in conversation with Chiara Bolgnini from Roche
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After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global …
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Mehrnaz Campbell in conversation with Emma Vitalini from Amgen
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Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.Oleh Mehrnaz Campbell
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Mehrnaz Campbell in comversation with Amish Patel from APC
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For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marke…
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Mehrnaz Campbell in conversation with Dario Safaric from NEXT Pharma
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Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 1…
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Merhnaz Campbell in conversation with Patrick Markt from Daiichi Sankyo Europe GmbH
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Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for …
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Mehrnaz Campbell in conversation with Erasmus Holm, Director of Pharma & Commercial Operations, MSD Netherlands
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Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!…
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Mehrnaz Campbell in conversation with Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead, Novo Nordisk
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I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. Vanitha currently…
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Mehrnaz Campbell in conversation with Rick Hollis, Business & Customer Excellence Director, Ipsen UK & Ireland
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I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. Rick Hollis is the Business & Customer Exce…
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Mehrnaz Campbell in conversation with Nataliya Andreychuk, CEO, Viseven
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I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series. Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries. As a digital marketing professional with near…
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Mehrnaz Campbell in conversation with Audrey Krassnitzer, Global MCE Director, Novo Nordisk
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I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing ag…
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Mehrnaz Campbell in conversation with Rob Koster, Director - CX, Havas Health & You
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I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively. I am delighted to introduce Rob Koster, Director - CX at …
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Mehrnaz Campbell in conversation with Dr Paul Tunnah, Managing Director, Healthware International
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Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents! Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and…
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Mehrnaz Campbell in conversation with James Harper, Managing Director, twentyeightb
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I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast. I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought sh…
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Mehrnaz Campbell in conversation with Sophie Graham-Godet, Global Director - Omnichannel Marketing Capabilities, GSK
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I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series. If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of …
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Mehrnaz Campbell in conversation with Chris Wade, AVP of Strategic Solutions, Exeevo
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When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. What many organisations failed to do was help their teams transform and adopt omnichannel. Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found …
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Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal
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As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! We related on so many topics and you can hear so many nuggets of golden information from him! A few of Florent’s points: To create a culture of innovation organisations need to stop micromana…
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Mehrnaz Campbell in conversation with Paul Simms, Chief Executive, Impatient Health
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For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. We discussed how looking at what other industries are doing is something the …
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Mehrnaz Campbell in conversation with Frank Armenante, Director of Commercial Execution, Novo Nordisk
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As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. I chatted with Frank about what they’re doing …
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Mehrnaz Campbell in conversation with Koen Janssens and Kym Jacks-Bryant, Norgine
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I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest i…
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Mehrnaz Campbell in conversation with: Sebastien Noel, Director of Multichannel Strategy, Veeva Systems
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In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry. Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology …
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Mehrnaz Campbell in conversation with: Clare Bryant, Senior Global Training Manager - Global Channel Strategy, LEO Pharma
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In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.Oleh Mehrnaz Campbell
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Mark Webb - Signals of MS progression from a patient's perspective
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Unmute MS is aseries of podcasts sponsored by Novartis Pharmaceuticals UK investigating thebiggest questions in multiple sclerosis (MS) by talking to leading experts inthe field. In this episode, join us to continue our conversation with MarkWebb, MS advocate and a patient himself, where we discuss in further detail howhis MS has progressed over th…
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Mark Webb - My journey to an MS diagnosis and beyond
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in multiple sclerosis (MS) by talking to leading experts in the field. In this episode, Mark Webb, MS advocate and a patient himself joins us to share his personal journey to an MS diagnosis, as well as his first-hand experience of living …
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Dr Abhijit Chaudhuri - The evolution of MS treatments - a case for early and efficacious treatment
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in multiple sclerosis (MS) by talking to leading experts in the field. In this episode, we’re joined again by Dr Abhijit Chaudhuri, Consultant Neurologist at Queen’s Hospital, continuing our conversation to discuss accessing early and effi…
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Dr Abhijit Chaudhuri - Clinical insights into the diagnosis pathway for MS - how important is an early diagnosis?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in multiple sclerosis (MS) by talking to leading experts in the field. In this episode, we’re joined by Dr Abhijit Chaudhuri, a Consultant Neurologist at Queen’s Hospital, where we discuss the importance of early diagnosis in MS and how th…
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Dr Nikos Evangelou - What is the best way to measure cognition for MS Patients?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in multiple sclerosis (MS) by talking to leading experts in the field. In this episode, we welcome back Dr Nikos Evangelou, a Consultant Neurologist at Nottingham University Hospital, continuing our discussion into cognition with MS, where…
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Dr Nikos Evangelou - The relationship between cognition and MS
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Unmute MS is a series of podcasts sponsored by NovartisPharmaceuticals UK investigating the biggest questions in multiple sclerosis(MS) by talking to leading experts in the field. In this episode, we welcome DrNikos Evangelou, a Consultant Neurologist at Nottingham University Hospital, todiscuss the relationship between cognition and MS, the marker…
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Prof. Paul Matthews - How does imaging impact clinical practice? Predicting, monitoring and progression
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Professor Paul Matthews, Head of the Department of Brain Sciences at Imperial College London, explores further about imaging, this …
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Dr Ronan Burke - How can MS services best support patients’ mental health?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Dr Ronan Burke, Clinical Psychologist and lead for the mood pathway for people with MS at the National Hospital for Neurology and N…
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Dr Agne Straukiene - How vital is the role of health and well-being to patient outcomes in MS?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Dr Agne Straukiene, a Consultant Neurologist at Torbay and South Devon NHS Foundation Trust explores the importance of health and w…
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Prof. Paul Matthews - What can imaging tell us about MS pathology?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Professor PaulMatthews, Head of the Department of Brain Sciences atImperial College London, explores how imaging has advanced MS re…
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Dr Ronan Burke - Opening the mental health conversation – how do psychologists support people with MS?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Dr Ronan Burke, ClinicalPsychologist and lead for the mood pathway for people with MS at theNational Hospital for Neurology and Neu…
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Dr Wallace Brownlee - Managing people with SPMS – what does the future hold?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. Dr Wallace Brownlee, an MS Specialist Neurologist and MS Lead at the National Hospital for Neurology and Neurosurgery, joins us again to continue th…
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Dr Wallace Brownlee - Diagnosing and defining Secondary Progressive MS – when is the time right?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. Dr Wallace Brownlee, a MS Specialist Neurologist and MS Lead at the National Hospital for Neurology and Neurosurgery joins us for the first of a two…
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Dr David Rog - COVID-19 and MS: a once-in-a-generation opportunity to instigate change?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. Dr David Rog, Consultant Neurologist at Salford Royal NHS Foundation Trust delves into whether the sudden impact of COVID-19 provides a once-in-a-ge…
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Dr Agne Straukiene - What part does technology have to play in the future of MS healthcare?
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Unmute MS is a series of podcasts sponsored by Novartis Pharmaceuticals UK investigating the biggest questions in MS through talking to a range of leading experts across different sectors in the field. In this episode, Dr Agne Straukiene, a Consultant Neurologist at Torbay and South Devon NHS Foundation Trust explores the important role technology …
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