Veteran podcast problem-solver Mark Steadman provides daily tips to help subject matter experts make better podcasts.
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Stop wasting your listeners' time â edit your podcast
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Imagine sitting down for a one-to-one call with a client, and spending the first 5 minutes adjusting your webcam, making sure everything looked right, and chatting to someone else in the room. If you donât edit your podcast, thatâs what your listeners will expect â a disorganised session where the facilitator wasnât prepared and kept getting distraâŚ
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Record each Zoom call participant on a separate track
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Find the âRecordingâ tab of your Zoom settings screen, tick the box labelled âRecord a separate audio file of each participantâ. Youâll still get single video and audio files like you did before, but youâll also get a separate audio file for each person on the call. This is essential for a podcast editor, because it means they can cut out noises frâŚ
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If you need to clear your throat, don't do it mid-sentence
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We all need a quick throat-clear from time to time. Or youâve just got over a cold. Whatever it is, a quick cough is no biggie. But we as podcast listeners donât need to hear it. And if you do it partway through a sentence, a podcast editor has a harder time removing it. So just take a moment, clear your throat, then start the sentence again. You wâŚ
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Don't leave important calls-to-action to the very end
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If thereâs something youâd really like your listener to do, donât leave it âtil the very end. I see it every month when I create reports for clients: the end-of-episode drop-off, where listeners reach the point where theyâve wrung all the value they can out of an episode, and are ready to hop to the next one. Not everyone does it, but as your audieâŚ
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Put all your devices on Do Not Disturb before you hit Record
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Whether youâre a podcast host or a podcast guest, youâre a professional. When we hear your phone announce a new text or your laptop herald a new Slack message, you stop being a professional and you become someone whoâs been disturbed while they were busy doing other things. While youâre recording a podcast, thatâs the only thing youâre doing. Put yâŚ
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Setup a preflight checklist and follow it
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Following a checklist before you hit record will really help you counter a lot of common problems that can affect recordings. When youâre new to podcasting, youâve yet to build up the muscle memory and the mild complacency that can kick in. But as you get more comfortable behind the mic and with the process in general, it becomes easy to forget cerâŚ
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When you get tongue tied, back up - don't barrel on through
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Even the most fluid and fluent speakers can get a tad lost halfway through a sentence. The aim of any good podcast editor is to make everyone sound their smartest. So the easiest way to do that is to stop, take a breath, and go back to the last full-stop in your mind. A skilled audio editor can often quite deftly cut together a few takes if there wâŚ
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This is the sound of your wet mouth
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Thereâs a nasty sound, somewhere between a tut and a swallow, thatâs really prevalent in podcasting. We almost all do it a little, but some do it a lot, and it can be pretty distracting. That sloppy, wet, lip-smacking sound (itâs gross to describe and unpleasant to hear) is often caused by too much saliva in your mouth while youâre speaking, which âŚ
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You're speaking to one listener at a time
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We donât listen to podcasts in groups. OK, occasionally thereâs a car journey, but you know what I mean! When you refer to your listener as âeverybodyâ or âguysâ, you create distance between them and you. You put up a barrier that the listener isnât allowed to cross, and you reduce them to one of any given number of faceless listeners. Iâm still suâŚ
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Last week you put out an episode, not a podcast
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A podcast always means a series of episodes, just like a blog is always a collection of posts, not a single post. 𤯠I know it sounds pedantic, but we make everyoneâs lives easier when we start using the same (correct) terminology. Most of the time it doesnât matter all that much, as people know what youâre talking about, but the medium can be confuâŚ
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We have all sorts of verbal ways to communicate that weâre a little unsure of the point weâve made or the objection weâve raised. We can sometimes use phrases like âDoes that make sense?â to soften the blow or to hedge our bets⌠maybe itâs a little bit like the old stereotype of the âAustralianâ upward inflection? I think we can also find ourselvesâŚ
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Asking a question? Stop speaking after the question mark
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If youâre not 100% confident in your question, it can be tempting to cary on speaking after the question mark. You know the thing: âCan you tell me a bit about how you got started? What was, um, what was it about the work you were doing? Why, so yeah, why did you want to pursue that line of work? Tell me, tell me about that. How did youâŚ? Yep.â If âŚ
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Everyone on the call needs to wear headphones
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Your listener doesnât care if your hair gets messed up, and the video version is just there to promote the real (audio) podcast. If youâre recording podcasts remotely (using Zoom, Riverside, SquadCast, or any other online tool), every person speaking on the call needs headphones. No exceptions. If person A isnât wearing headphones, every time persoâŚ
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Always put your mic about a fistâs distance from your mouth
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It doesnât matter how much money youâve spent on your mic, or whether Steven Bartlett uses it or not. Where you put your mic matters more. Always try and keep your mic about a fistâs distance from your mouth. Youâre unlikely to be using the sort of mic with a giant fluffy attachment like the ones they have on the F1. If youâre using a condenser micâŚ
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Donât assume you know how to pronounce someoneâs name.
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If you're bringing a guest on, don't assume you know how to pronounce their name. A name might read as "Anne" but be pronounced "Anna". You might be pretty sure where you put the emPHASis on which sylLAble, but you could be wrong. Some people will tell you when you're getting it wrong. Most are too polite, especially if it's only a little bit off. âŚ
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