Podcast terbaik Liam Piper (2024)

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#052 | Liam Pethick: Global Tours with Ed Sheeran, Lessons & Creative Challenges 1:14:48

6d ago1:14:48

1:14:48

What does it take to capture the world’s biggest stages and make a name in the creative industry? We dive into this and more with Liam Pethick, a Melbourne-based photographer whose career has taken him from local gigs to touring with Ed Sheeran. Liam shares the whirlwind of life on the road, the real measure of success beyond social media, and what…

1
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 38:53

6d ago38:53

38:53

Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.Oleh Cognism

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#051 | Can Your Portfolio Be Social Media? 31:33

13d ago31:33

31:33

There are big changes for us around the corner. Matt moving out of the hustle and bustle of London in September, Cameron continuing to navigate burnout. Not to mention catching up on recent projects with Sports Direct and Puma. We're also discussing portfolios, and if social media can be a substitute for a website... yikes! CLICK HERE TO SEND US A …

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#050 | What To Do When Work Is Quiet 32:43

20d ago32:43

32:43

We've hit a major milestone—50 episodes of The Late Invoices Show! In this special episode, we're looking back at the journey that brought us here, sharing the stats, and revisiting the 8 key steps that have led us to this point. From the importance of connecting with peers in your field to the power of keeping your online presence sharp, we’re div…

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First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 27:20

20d ago27:20

27:20

Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.Oleh Cognism

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#049 | Alex Piper: Travis Scott, Idris Elba, Playboy Carti at 22 Years Old! 1:17:14

27d ago1:17:14

1:17:14

Meet Alex Piper, a Croydon-born photographer shaking up the London scene. His journey began by taking the lens on popular grime artists and taking a significant turn when he connected with Idris Elba. Since then, he’s become Elba's go-to photographer, collaborating on projects and even Creative Directing a project for Elba and Christian Louboutin. …

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Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 26:07

1M ago26:07

26:07

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.Oleh Cognism

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#048 | Burnout: When Creativity Abandons You 31:16

1M ago31:16

31:16

Welcome to a fresh episode, folks! Burnout isn’t just about the grind; it’s about the emotional wear and tear that often goes unnoticed. This episode ventures into the seldom-discussed depths of being a creative, exploring the burnout Cameron is facing currently, and how to overcome it with personal projects! Plus, we explore the concept of 'seedin…

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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 49:44

1M ago49:44

49:44

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.Oleh Cognism

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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

2M ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.Oleh Cognism

1
#047 | Adidas Campaigns & Fitness Wisdom for Creatives 40:14

2M ago40:14

40:14

Hey there, creative folks! Did you know physical fitness isn't just for athletes; it's a game-changer for creatives like us. Dive in as we explore how staying fit can supercharge your creativity and productivity. Find inspiration from our own fitness routines to prioritise your health and well-being. We'll share behind-the-scenes stories from Cam's…

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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

2M ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?Oleh Cognism

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#046 | Q&A - Overcoming Creative Obstacles 39:50

2M ago39:50

39:50

Welcome back for Part 2 of our in-depth Q&A session, where we continue to unravel the complexities of the creative industry. This episode dives into more of your pressing questions, tackling everything from securing new clients to managing your professional gear. We’re all about giving you the tools to not only survive but thrive in the creative in…

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Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

2M ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.Oleh Cognism

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#045 | Q&A - Solving Your Creative Challenges 36:45

2M ago36:45

36:45

Hello creatives! Grab a cuppa and join us for another engaging episode of The Late Invoices Show. In this first part of our special Q&A session, we dive into your submitted questions! It's all about the real talk: how we handle the pressures, the projects, and the pitfalls of our industry. From tackling burnout to navigating the high of going from …

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Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

2M ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.Oleh Cognism

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#044 | London Meet-Up: Real Talk with Creatives 51:54

2M ago51:54

51:54

In this special episode, it's a celebration of our 1st Birthday of The Late Invoices Show! And to celebrate, we hosted an in-person meet-up with creatives in London! We sat down with a diverse group of guests and listeners from the creative community to discuss their unique perspectives and experiences in the industry.II insightful advice and inspi…

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EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

3M ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

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#043 | Essential Prep for Freelance Success 43:19

3M ago43:19

43:19

Right, folks, it’s time to gear up for freelancing. We're diving into the essentials every creative needs before venturing into the freelance world. We’re sharing our insights to help you steer clear of common stumbling blocks and set yourself up for success from the get-go. First up, let’s talk about emergency funds. We can't emphasize this enough…

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Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

3M ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.Oleh Cognism

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#042 | Client Red Flags for Creatives 41:07

3M ago41:07

41:07

Welcome back to The Late Invoices Show! Buckle up as we unpack 'Client Red Flags'—all those warning signs we creatives wish we’d noticed sooner. Today, we’re sharing stories from our own freelancing journeys, highlighting the pitfalls you'll want to avoid with clients. Brimming with actionable insights, this episode is crucial for any freelancer lo…

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Clash at the Castle Review, Interviews with AJ Styles, Bianca Belair and Piper Niven 1:03:01

3M ago1:03:01

1:03:01

A brand New Jam-packed episode of The Kickout, with a special review of Clash at the Castle,Plus interviews with AJ Styles, Bianca Belair and Piper Niven.Oleh The Kick Out

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#041 | Jack Dyson: How Brands Hire Creatives, Budgets, Red Flags & Value! 1:32:04

3M ago1:32:04

1:32:04

We’re thrilled to feature Jack Dyson, the Chief Marketing Officer at Samurai, a leading sportswear and lifestyle apparel brand. Jack offers an insider’s perspective on a brands marketing strategies, budget management techniques and how brands work with Creatives. He also highlights essential traits and red flags to watch out for. Jack shares why be…

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Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

3M ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

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#040 | The Fundamentals of Creativity 29:32

3M ago29:32

29:32

In this milestone episode, we’re diving into the essentials of learning in the creative industry. From camera kits to personal progress, we’re covering all the bases to help you build a solid foundation without getting overwhelmed. Staying relevant and innovative requires continuous learning, and we’ll reveal why mastering the basics is your secret…

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#039 | Client Retainers: Why, When, Who & How? 34:12

3M ago34:12

34:12

Ever wondered how to juggle a steady income with the freedom to create? Today, we’re unravelling the secrets of retainers and their crucial role for creatives. From the pros and cons of laying down your rates to the importance of trial periods, we’ll share insights and strategies to help you thrive. We’re also buzzing about our upcoming meetup at S…

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Effective account based marketing with Bill Macaitis 44:40

4M ago44:40

44:40

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.Oleh Cognism

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#038 | Nick Carter: Nike Campaigns, Crucial Advice For Creatives & Power of Your Network! 1:20:08

4M ago1:20:08

1:20:08

Join us in this insightful episode as we sit down with Nick Carter, a dynamic force in the creative industry. Nick boasts an incredible portfolio, directing campaigns for Nike, and having shot with Liam Gallagher, Chris Hemsworth, Jack Harlow and many more. In this episode, Nick shares his eclectic journey into the world of video production, how fr…

1
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 39:11

4M ago39:11

39:11

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.Oleh Cognism

1
#037 | Beware of Staying Comfortable 38:46

4M ago38:46

38:46

Join us on this exciting journey through the 37th episode of the Late Invoices Show! Today, we engage in a lively session of rapid-fire questions and challenge each other on everything from personal philosophies to professional practices. We also explore the all-too-common trap of becoming comfortable in the creative industry, sticking with monoton…

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Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug 49:53

4M ago49:53

49:53

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.Oleh Cognism

1
WWE Draft 2024, Backlash France.... 57:21

4M ago57:21

57:21

The 2024 WWE Draft has started we talk all the superstars drafted to RAW and SmackDown and predictions on the next PPE Backlash.Oleh The Kick Out

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WrestleMania 40 (XL) Review, CM PUNK/JACK PERRY, & The ROCK, CODY RHODES 1:24:54

4M ago1:24:54

1:24:54

Sports presenter and video artist @DELTEVFIK joins us in the studio. We discuss the events of Wrestlemania weekend and the ensuing consequences.Oleh The Kick Out

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#036 | Getting More Shoots & Setting Client Expectations 40:05

4M ago40:05

40:05

Today, we're tackling the high-wire act of managing client expectations, a crucial skill for creatives that can make or break your project's success. Say you've just landed an exciting project, the kind that makes your heart race. But hold on—are you and your client seeing eye to eye from the start? We're here to break down the essentials, from est…

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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 35:35

4M ago35:35

35:35

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.Oleh Cognism

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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 41:22

5M ago41:22

41:22

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.Oleh Cognism

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#035 | ShotbyNee: Music Photography, Touring with Burna Boy, Manifestation & Challenges 1:07:34

5M ago1:07:34

1:07:34

Late Invoices listeners! We've got none other than the illustrious Nirah Sanghani, aka ShotbyNee, gracing our show where she delves into the electrifying world of music photography. We’ll be diving into Nee’s journey from stable job to full time Photographer, the challenges faced as a woman in a male dominated creative industry, tour life with Burn…

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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 47:59

5M ago47:59

47:59

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.Oleh Cognism

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#034 | Mindset for Creatives (Pt. 2) 30:11

5M ago30:11

30:11

Welcome back to another round of deep dives into the creative psyche. Today, we're picking up where we left off from Part 1, delving deeper into what it truly means to thrive, earn money, and keep your fire in the creative industry. We discuss how just like health, business and relationships, being a Creative is a game with an ‘immortal finish line…

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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign 56:04

5M ago56:04

56:04

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!Oleh Cognism

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#033 | Mindset for Creatives (Pt. 1) 44:05

5M ago44:05

44:05

Today we’re discussing something that cuts through to the core of what keeps creatives ticking: MINDSET. How important it is not only for business as a creative, but success and mental health. From financial resilience and how an emergency makes everything so much easier, to comparison, criticism, and making progression in an upwards trajectory, ev…

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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software 45:41

5M ago45:41

45:41

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …

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#032 | Contracts: You NEED This! 32:45

6M ago32:45

32:45

In today’s chat, we're unpacking something every creative soul with a heartbeat should know about: contracts. Yes, you heard us right. From who’s involved to the nitty-gritty of terms, we’ve got details on why a solid contract isn't just nice to have—it's a must. Picture this: you’ve landed a dream project, and the excitement is bubbling over. But …

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Challenging the meaning of brand campaigns with John James, Founder of Hybrency 43:08

6M ago43:08

43:08

Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!Oleh Cognism

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#031 | Budget Breakdown: A Recent Video Project 47:30

6M ago47:30

47:30

Today we’re tackling some numbers and budgets on "The Brotherhood Project," one of our latest personal ventures and Matt’s very first Directing role (watch here)! We provide insights into the roles that are most needed on-set, costs you need to consider, and if you sign up to our newsletter you’ll get the budget calculator template we use for our o…

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Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike 41:29

6M ago41:29

41:29

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!Oleh Cognism

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Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks 36:52

6M ago36:52

36:52

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.Oleh Cognism

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#030 | Work-Life Balance & Opposite Lifestyles 52:08

6M ago52:08

52:08

Hey, it's Matt and Cam here with a fresh episode that's all about balancing the grind with life's finer moments, and we're also diving into our latest tech obsession: the Apple Vision Pro. A gadget so cool, you might never want to take it off. Exciting stuff. We're also sharing our own work-life balance stories – Cam's all about maximizing every mi…

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How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions 46:26

6M ago46:26

46:26

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!Oleh Cognism

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Bonus episode: Measuring eBook campaigns 12:23

6M ago12:23

12:23

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?Oleh Cognism

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