In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler explores Flow Letter, an innovative newsletter system that integrates seamlessly with WordPress to enhance the efficiency and effectiveness of newsletter creation for publishers. The discussion includes a case study on Mexico News Daily's transition from MailChimp to …

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonat…

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue…

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experienc…

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the ineffic…

In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering …

In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…

This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including …

Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on th…

In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving …

Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.Oleh Leaky Paywall

Pete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or…

In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…

In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on loc…

In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…

In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.Oleh Leaky Paywall

Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story…

In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.Oleh Leaky Paywall

A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrwOleh Leaky Paywall

In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.Oleh Leaky Paywall

A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&tOleh Leaky Paywall

In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.Oleh Leaky Paywall

In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.Oleh Leaky Paywall

Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.Oleh Leaky Paywall

Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.Oleh Leaky Paywall

Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.Oleh Leaky Paywall

Pete and Tyler discuss the importance of owning your subscriber data.Oleh Leaky Paywall

A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessionsOleh Leaky Paywall

Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.Oleh Leaky Paywall

In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.Oleh Leaky Paywall

Catch the video recording on YouTube.Oleh Leaky Paywall

Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.Oleh Leaky Paywall

It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.Oleh Leaky Paywall

Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.Oleh Leaky Paywall

Pete and Tyler discuss how they would build a local news publication from the ground up.Oleh Leaky Paywall

Have a question you'd like us to answer? Get in touch at leakypaywall.comOleh Leaky Paywall

Paywall Project Get the FREE Subscription Accelerator™ guideOleh Leaky Paywall

Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.Oleh Leaky Paywall

Leaky PaywallOleh Leaky Paywall

Pete discusses the 5 ways to monetize your free registration level.Oleh Leaky Paywall

Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.Oleh Leaky Paywall

https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …

Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…

In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM GeneratorOleh Leaky Paywall

We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.Oleh Leaky Paywall

We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.Oleh Leaky Paywall

Today we discuss new products you can offer to increase your revenue.Oleh Leaky Paywall

Part 2 covers targeting the existing subscribers that you have, both free and paid.Oleh Leaky Paywall

1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.Oleh Leaky Paywall

This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.Oleh Leaky Paywall