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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtld ...
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The Interiors Podcast

Tanya Neufeld Flanagan

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An interior design show aimed to help you elevate your space in conversations with industry professionals in Ireland. Hosted by Tanya Neufeld Flanagan, expat and marketing exec turned interior designer based in Dublin, Ireland where she works at Eilish Rickard Interiors.
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Welcome to Interview One in the 6-part CEO Series Visionary Voices where I explore the CEO Mindset and path to success. Could a light hearted remark spark a wonderful career? You bet! This happened for Jeanne Johns. "If you don't get discovered by the time you're 30, your career is over." This comment was shared by her boss when Jeanne was only 22 …
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Ep. 274 Can AI really scale your content creation while keeping your brand consistent? Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Ele…
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Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and …
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Are the stories you are telling yourself getting in your way? A panic attack in Bunnings literally stopped Mark Jones in his tracks. For the first time ever, he shares that moment and the painful transition as he faced the prolonged period of stress and anxiety head on. Mark is a master storyteller, highly acclaimed speaker and an optimist with a d…
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Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI av…
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Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round en…
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Short but not so sweet reflection on the latest CEW Executive Census Report. I coupled this with the top 3 things I observe when I mentor senior executive women. Love to hear your thoughts! ----------------------- Craving inspiration? I send an email each Sunday about leadership reflection, top tips to build an intentional & sustainable life and ot…
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Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation…
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Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content. Mentions Jenny…
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As High Performing senior leaders, often there is an overarching feeling that our bodies are no longer supporting us. We put on weight even when we are doing everything we know is right. Our confidence falters, we start to question our capability and it feels like we have lost control. Alessandra Edwards, Health Scientist and Clinical Nutritionist,…
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Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently. Ment…
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Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks in…
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Does your Team know what winning looks like? How do you zoom out and get an unbiased view of your business? Join as I explore 3 Tips that elevated my influence as a CEO and delivered a focused, aligned team and protected our culture so we could massively scale. Download the CEO Code Webinar workbook here: https://drive.google.com/file/d/15DQJKyjJW4…
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Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in ma…
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Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landsca…
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Operational or Strategic? It's the #1 question leaders reflect on as they move into more senior roles. It's hard to let go of the detail when it has played such a role in your success and your credibility. Join as I reflect with another former CEO on how we got out of the weeds. Who gave us the feedback we needed to hear to grow. ------------------…
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Ep. 264 Is AI finally ready to revolutionize the way we work day to day? Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide…
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Ep. 263 "Did you know that YouTube sees a billion hours of video watched daily?" Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future …
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Wasting energy trying to change people is exhausting! What if you better understood what drives people, moves people and lifts them! This is a terrific, fun conversation with the awesome Kieran Flanagan. Kieran helps smart people get more people smart! Dive in leaders. So much to learn in this one. I even throw in leadership advice from the GOAT To…
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Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels. Mentio…
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Ep. 261 “This is the year of AI coding!” Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new p…
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Welcome to a special 5-part series "Thriving with ADHD: Stories of Female Leaders". This week we are joined by Dr. Oli Sophie Meredith (she/they). Oli is an autistic and ADHD non-binary woman originally from England. Oli is public health academic at Charles Sturt University, a reiki master, poet and yogi. Oli is currently leading a project “Hiding …
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Ep. 260 Are you ready for AI to revolutionize your go-to-market strategy by 2025? Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual …
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Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the d…
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Welcome to a special 5-part series "Thriving with ADHD: Stories of Female Leaders". Next up in our series we are joined by Rebecca McLinden (Manager Positive Behaviour Support). Bec has been supporting children with ADHD and Autism since she was 15, yet never recognised it in herself. Together we talk about the impact of COVID and how the removal o…
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Ep. 258 Is traditional management holding your business back? Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to…
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Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career? Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and …
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Welcome to a special 5-part series "Thriving with ADHD: Stories of Female Leaders". This week we are joined by Rose Callaghan (Award winning Comedian, Freelancer and ADHD Advocate/Speaker). Rose has been talking about ADHD publicly since her first solo comedy show 8 years ago - “Attention Deficit….ooh a Pony!” Today Rose has added serious keynotes …
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Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer mark…
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Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to …
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Welcome to a special 5-part series "Thriving with ADHD: Stories of Female Leaders". This week we are joined by Julie Robertson. Julie has over 25 years experience in community, not-for-profit and social impact sectors, including as the former CEO of Specialisterne Australia, a multi- award winning social impact enterprise. Today Julie continues to …
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Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, …
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Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you le…
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Welcome to a special 5-part series "Thriving with ADHD: Stories of Female Leaders". To launch our series we are joined by Melissa Webster (Chief Home, Living and Community Services Officer for Melba Support Services. Chair & Non-Executive Director and Voluntary CEO ADHD Australia) Melissa is sporty, social and has a deep passion for people and shar…
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Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns…
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Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer mar…
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Optimism is a cornerstone trait of successful leaders and Cat Rangiheuea is a brilliant example! Join us as Cat shares her insights on maintaining a successful career while prioritising strong family values, 4 kids and resilience through a significant ongoing health challenge. We talk about energy as her #1 currency, the lessons she learns when she…
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Ep. 250 Can you survive the AI wave in content creation? Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-hous…
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Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigat…
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Lisa Lynch, Chief Operating Officer of the Royal Women’s Hospital, shares her journey from clinician to executive leader. Lisa has a deep passion to redress the disadvantages and discrimination that affect women's access to high-quality health. Her deliberate and intentional focus is making a significant influence and deep impact. As a lifelong lea…
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Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players…
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Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at …
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Are you negotiating your salary or putting it in the too hard basket? Are we falling for the old story of believing if we were worth more, they would be paying us more? It is time to unlock your worth and ask the right way. Join Kelli & I as we share insight into why these conversations are so hard and how we can follow a 7 step process to up our s…
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Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different s…
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Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitabi…
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You are not defined by your current role! What if we normalised asking people "What do they dare?" What are their passions? What lights them up? Even better, imagine we gave people the permission and space to link it to the organisations mission and purpose and feel truly engaged at work. Cherie Mylordis has always had an eye on the future and as a…
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Ep. 244 "Is AI really the future of marketing?" Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the A…
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Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishi…
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Brilliant, diverse careers don't happen by luck. A hallmark of the leaders I interview is that they are always seeking to grow and it is this drive that propels them to seek feedback. Everywhere, all the time. In a Board meeting, post a Podcast Interview, you name it. Megan Corfield is a fabulous example of this. We cover her diverse career across …
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Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute? Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus fr…
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