Podcast terbaik Catherine Langman (2024)

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State of the Industry: What's Working In Ecommerce Right Now? 45:35

5d ago45:35

45:35

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s curr…

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How To Attract More High Value Customers To Your Online Store 24:39

12d ago24:39

24:39

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why …

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How One Baby Brand Transformed an Industry and Grew Exponentially 36:03

19d ago36:03

36:03

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable bre…

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Use This Simple Daily Framework To Create Profitable Growth 30:42

26d ago30:42

30:42

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent …

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How The Waste-Free Home More Than Doubled Their Growth In 6 Months 37:11

1M ago37:11

37:11

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confiden…

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How A Giveaway Can Help Sell More Product In Your Online Store 31:22

1M ago31:22

31:22

There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a givea…

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How To Make Money In Your Online Store: Social Media Vs Email List 33:10

2M ago33:10

33:10

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will …

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"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand 37:36

2M ago37:36

37:36

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. My guest on the show today is Lisa Munro, founder of Happy Tummies…

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Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands 26:31

2M ago26:31

26:31

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about …

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How To Go From Problem To Product, Shark Tank & World Domination 45:54

2M ago45:54

45:54

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming …

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The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth 40:47

3M ago40:47

40:47

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they’ve built brand …

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"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO 52:30

3M ago52:30

52:30

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community. Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny! Some of yo…

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How To Grow a Lucrative Email List For Your Online Store Pt. 2 46:17

3M ago46:17

46:17

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales! These brands are NOT making money. And by c…

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How To Grow a Lucrative Email List For Your Online Store- Part 1 23:06

3M ago23:06

23:06

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool…

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Is This Metric Sabotaging Your Growth? Ban It & Do This Instead! 24:01

3M ago24:01

24:01

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then t…

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How the Dark Side of AI is Inhibiting eCommerce Growth 27:45

4M ago27:45

27:45

Have you been feeling lately as though it’s getting harder to get traffic to your website? If you’ve noticed this trend, you’re not alone. It’s happening to everyone. And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here. In fact, what’s really going on has the …

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From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry 41:52

4M ago41:52

41:52

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed. Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those. About a month ago, I was reading…

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The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth 44:04

4M ago44:04

44:04

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this…

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Best Practice Design Principles for a High Converting Website 49:18

4M ago49:18

49:18

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because it's no se…

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How I'm Scaling My New Beauty Brand To 7 Figures 26:22

5M ago26:22

26:22

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement…

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Speed + Precision = Your Winning Business Growth Equation 29:41

5M ago29:41

29:41

There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very busy and does see some gr…

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Building A Successful Women's Fashion Label In Under 2 Years 46:58

5M ago46:58

46:58

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very…

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How To Calculate Your ROI On Learning To Grow Your Business 32:02

5M ago32:02

32:02

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago!…

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Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 39:09

6M ago39:09

39:09

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step y…

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Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 32:47

6M ago32:47

32:47

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. We start…

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4 Ways To Make More Money From Automated Klaviyo Flows 37:48

6M ago37:48

37:48

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disr…

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Get Ahead In A Tough Market: 6 Golden Rules You Can't Ignore 28:47

6M ago28:47

28:47

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chic…

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6 Marketing Strategies You Can Steal From Netflix 42:20

6M ago42:20

42:20

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiri…

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10 Fixes To Use When Facebook Ads Stop Converting 33:24

7M ago33:24

33:24

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for…

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Decoding the Winning Formulas of 4 Leading Brands 45:41

7M ago45:41

45:41

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One o…

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The 3 Possible Causes Of Low (Or No!) Sales & How To Fix Them 34:32

7M ago34:32

34:32

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. Or, to blame poor sales on the state of the economy. Either way, you’re liable to end up in the same place: not investing time or money in marketin…

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Is It Amazing Yet? Why You Should Go Slow to Grow Fast! 29:26

7M ago29:26

29:26

Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads. And I know a few of you have been feeling anxious as a result, wondering if it’s something…

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How To Maximise Your Return On Effort & Grow Your Business Faster 33:59

8M ago33:59

33:59

Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get a bit more leverage into your days so that the results and …

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4 Game-Changing Ways to Gain Massive Brand Growth 45:02

8M ago45:02

45:02

It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch. But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen. Building an audience. Gaining brand awareness. Gett…

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The Revenue Growth Modelling Method That Leads To Guaranteed Results 38:37

8M ago38:37

38:37

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year. Business owners and leaders crave predictable, profitable growth. But, most people who have been in business for even a short while, know from experience that there are a lo…

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How To Market Your Brand Like Taylor Swift On Tour 42:17

8M ago42:17

42:17

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure? With an estimated …

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Simple Website Navigation Fixes That Boost Your Conversion Rate 52:22

9M ago52:22

52:22

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visi…

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How I Personally Design Growth Strategies That Make Millions 26:56

9M ago26:56

26:56

Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error: They don’t have the right, over-arching growth strategy in place. It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch of tactics like email marketing, posting content on soc…

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Drive Ecommerce Growth Through SEO in an AI-Powered World 43:49

9M ago43:49

43:49

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is harder than it used to b…

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How We Doubled One Brand's Customers On Autopilot 43:20

9M ago43:20

43:20

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or any of the othe…

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The Critical Scaling Error Brands Make That Absolutely Kills Profits 40:12

10M ago40:12

40:12

Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could kill your business entirely…

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How Your Creative Content Helps Achieve Your Growth Goal 39:35

10M ago39:35

39:35

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some co…

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Unlock The 5 Levels of Scaling a Profitable Brand 39:37

10M ago39:37

39:37

The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where the game crashes and there’s nothing left to play…

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This New Way To Set Goals is the Key to Success in 2024 35:51

10M ago35:51

35:51

Most business owners I know are ambitious. They’re aiming to create something significant with their business. But many struggle with goal setting. Either because they don’t know how to do that (without playing ‘pin the tail on the donkey’ with their revenue targets!) Or, because they’ve set goals in the past and missed them by a big margin, and th…

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My Journey Of Inspiration: 6 Must-Read Books in 2023 56:09

10M ago56:09

56:09

Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At the very outset, the mos…

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Science Says: Taking Time Off Benefits Your Business 24:53

11M ago24:53

24:53

If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all weekend. They work from their phone whilst watching TV at night, …

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The Counter-Intuitive Way To Improve Your Ad Results 46:36

11M ago46:36

46:36

Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of conversion events…

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The #1 Key To Winning At Ecommerce In 2024 32:57

11M ago32:57

32:57

I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, ev…

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Master This Powerful Step to Hit Jackpot With Every Promo 32:23

11M ago32:23

32:23

If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one of the 95% of eCommerce business owners w…

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5 Challenges Impacting eCommerce Growth & How To Overcome Them 37:14

12M ago37:14

37:14

It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like that it can be comforting to he…

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