How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, “Visible Experts.” Join Kelly Waffle of Hinge Marketing as he interviews a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply ...
…
continue reading
1
Jay Harrington - Helping Lawyers Become Thought Leaders
38:11
38:11
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
38:11
Jay Harrington is President of Harrington Communications. He is a Lawyer, Author, Consultant, and Coach. Jay helps lawyers become thought leaders and build profitable legal practices. Jay shares many tips, insights, and stories during this podcast to help you grow your law firm and personal brand.Oleh Kelly J. Waffle
…
continue reading
1
Michael Zipursky, CEO of Consulting Success® and Best-Selling Author of Consulting Advice Books
31:12
31:12
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
31:12
In this episode, Michael Zipursky, consultant to consultants, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or topic subject matter expert). Michael has helped over 500 consultants worldwide take their growth and success to the next level. He shares some insights, tips, and stories to help every consultant in…
…
continue reading
1
Enoch Sears, AIA--Founder of the Business of Architecture consultancy
43:09
43:09
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
43:09
In this episode, Enoch Sears, AIA, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or topic subject matter expert). Enoch shares how he became a Visible Expert and how architects can use their visible expertise to get exceptional fulfillment, freedom, and finances.…
…
continue reading
1
Barbara Mitchell--Author of "They Did What?," "The Big Book of HR," and other best-selling books
50:46
50:46
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
50:46
Barbara Mitchell is an author, speaker, career coach, and consultant to small- and mid-sized organizations. She has authored or co-authored many books on HR, management, and conflict resolution. Barbara is a nationally known speaker on HR and organizational development issues. In this podcast episode, Barbara discusses her book, "They Did What?," a…
…
continue reading
1
Erik Kostelnik - Founder and CEO of Postal.IO
38:36
38:36
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
38:36
Erik is currently the Founder and CEO of Postal.IO. He has built and scaled revenue models for companies that were eventually acquired by Twitter, Vista Equity Partners, and Workday. As a serial entrepreneur, Erik has hired more than 200 sales reps in three countries and has generated more than $300 million in new revenue with these start-ups. On t…
…
continue reading
1
Cornelia Gamlem - Award-winning Author, Speaker, Consultant, and HR & Management Expert
38:05
38:05
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
38:05
Cornelia is also Founder and President of the GEMS Group Ltd., a management consulting practice that helps a wide range of clients with issues related to employee relations, management, and compliance. In this episode, we cover: --Some of Cornelia's challenges and successes when she was building up her "visible expertise" --How a brand can help or …
…
continue reading
1
Rhondalynn Korolak - Author of Pricing Value, Lawyer, Chartered Accountant & Business Coach
38:37
38:37
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
38:37
Rhondalynn is a an expert on cash flow, pricing value and advisory practices. She is the managing director of businest® and a best-selling author of "Financial Foreplay®" and "On The Shoulder of Giants." Her latest book is entitled, "Pricing Value: The Art of Pricing What Your Accounting Clients Value Most." On this episode, we cover: - Rhondalynn'…
…
continue reading
1
Rachel Fisch - Product Evangelist, Accountant Channel at Sage
40:29
40:29
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:29
Prior to Sage, Rachel was the National Bookkeeping Lead at Deloitte Canada. Rachel also ran her own practice for many years where she showed her clients how the technology of bookkeeping is changing the landscape of the industry. She is also recognized as a practitioner, an event speaker, a community builder, and a people connector. Along the way, …
…
continue reading
1
Daniel Faggella - CEO, Founder, and Head of Research at Emerj
30:52
30:52
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
30:52
Daniel helps leaders in finance, government and global industries cut through the artificial intelligence hype, leverage proven best-practices, and make data-backed decisions about mission-critical priorities. In this episode, we cover: Strategies for using AI in business Practical examples of AI put to use in professional services How interviewing…
…
continue reading
1
Keenan - Author | CEO A Sales Guy | Keynote Speaker | Award Winning Blogger
29:04
29:04
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
29:04
“I couldn’t give two sh*ts about experience, I want expertise” To kick off Season 2, John and Kelly interview Keenan, CEO of A Sales Guy; Keynote Speaker, Forbes Contributor, and Award-Winning Blogger. He is also author of the Best-Selling Sales Book, “Gap Selling." In this episode, we cover Why most salespeople suck What is GAP selling? The CRM ch…
…
continue reading
1
Daniel Burrus — Author, speaker, technology futurist & innovation expert
45:41
45:41
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
45:41
Daniel Burrus shares his journey to becoming a Visible Expert, and offers insight on using analytics to anticipate growth and business challenges before they happen. He outlined four major implications that adopting an anticipatory model has on a business: 1. Defining & separating trends 2. Innovating with low risk 3. Cultural evolution 4. Avoiding…
…
continue reading
1
Andrew Filev - Founder & CEO of Wrike
31:58
31:58
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
31:58
Andrew created the software category of collaborative work management after founding Wrike in 2006. The company has over 20,000 customers and more than 2 million users in over 100 countries. On the show, Andrew talks about how he became a productivity freak, bootstrapping his own company, what it takes to build a motivated team, and much more. Lear…
…
continue reading
1
John Englander - Oceanographer, Consultant & Leading Expert on Sea Level Rise
39:43
39:43
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
39:43
John Englander believes humanity is faced with three distinct challenges when it comes to climate change: 1. Slow warming by reducing greenhouse gasses 2. Be more resilient to extreme weather 3. Adapt to a new baseline of climate reality Conservative estimates indicate global sea level will rise 5-10 feet in the next 100 years. Soon we will have to…
…
continue reading
1
Evan Kirstel - B2B Social Media & Digital Expert
30:46
30:46
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
30:46
When it comes to digital transformation, there's fear of the unknown and comfort in the status quo. Leaders should go within in the organization and start experimenting. Try to seed transformation opportunities from within without the big bang approach that often lead to failures. Leverage "change-makers" within the company. Hear Evan's thoughts on…
…
continue reading
1
Lee Frederiksen, Ph.D. - Author, Speaker, Managing Partner of Hinge
40:11
40:11
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:11
With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms. Then he became an entrepreneur and never looked back. Lee shares his journey, insights and advice on growth, leadership, and the power of original research. Connect with Lee: w…
…
continue reading
1
Chris Mercer - CEO of Mercer Capital, Author & Speaker
40:26
40:26
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:26
Chris is an expert on valuation-related topics, author eight books and frequently speaks on business valuation issues. In the interview, Chris speaks about the characteristics that impact firm value (both positively and negatively), the relationship between EBITDA and EBIT, his "3-contacts-a-day" rule, and much more. Learn more and connect with Chr…
…
continue reading
1
Henry Schuck - CEO & Founder at DiscoverOrg + ZoomInfo
43:45
43:45
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
43:45
Henry shares his story of being broke in college, working in sales intelligence to becoming the founder of a data-centric tech startup success. Henry shares his experience going through multiple mergers & acquisitions, each with their own flavor. Henry contends that there are two things important to a successful startup — 1) constantly be learning …
…
continue reading
1
Scott McKain - ICONIC Author & Speaker
43:49
43:49
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
43:49
To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance: 1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect Connect with Scott: https://scottmckain.com/ @scottmckainOleh Hinge
…
continue reading
1
David C. Baker - Author of "The Business of Expertise", Advisor & Podcast Host
37:08
37:08
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
37:08
The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, "A Beautiful Mind," what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise. Learn…
…
continue reading
1
How can experts engage their digital audience?
48:36
48:36
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
48:36
With a gap in regular interview schedule, Austin McNair joins John Tyreman to discuss various ways subject-matter experts and marketers can engage their digital audience, like: account-based marketing (ABM) creating a unique 'expertise index' leveraging AI for dynamic website content being human and helpful on social media doing regular webinars Li…
…
continue reading
1
Vinay Bhagat - Founder & CEO of TrustRadius
40:01
40:01
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:01
Vinay Bhagat is a successful founder & CEO with experience growing a business to $100 million and 450 employees from the ground up. Key notes from the interview: 55% of B2B buyers rely on reviews Research shows a year-over-year decline in trust of marketing-produced content There are three responsibilities of leaders: 1) build a solid first team, 2…
…
continue reading
1
Anthony Fasano - Author, Speaker & Executive Coach for Engineers
41:21
41:21
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
41:21
Anthony offers actionable advice on how engineers and other professionals can build the skills they need to advance their careers and become leaders within their organization. Consistency is key to building the skills necessary to become a leader and Visible Expert Engineers have an opportunity to shape how our future is built in a proactive way "T…
…
continue reading
1
Mike Schultz - President of RAIN Group, Author & Keynote Speaker
46:00
46:00
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
46:00
Mike's in-depth research into B2B and professional services sales is unparalleled in today's marketplace. On this episode he shares insights into what it takes to develop a culture of sales success, what top sales performers do differently, and what you should do before you dig deep into your sales analytics. Learn more and connect with Mike: http:…
…
continue reading
1
Dr. Tracy Fanara aka "Inspector Planet" - Environmental Engineer & Communications Expert
48:02
48:02
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
48:02
Dr. Tracy Fanara, aka Inspector Planet, is a passionate environmental engineer fighting to extend humanity's time on earth. With appearances on TV shows such as Mythbusters, Animal Outtakes, and The Weather Channel, she is using her platform to educate people on the inter-connectedness of our environment. Learn more about Tracy aka Inspector Planet…
…
continue reading
1
Mark Schaefer - Keynote Speaker, Author of Marketing Rebellion
50:08
50:08
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
50:08
Marketing is changing and marketers need to wake up. Two-thirds of your marketing happens without you. The buyers are in control, and they demand respect. Only the most human company will win. Mark's provocative take on the industry will energize you and challenge your own marketing philosophy. Learn more about Mark & follow him on Twitter: https:/…
…
continue reading
1
Michael Brenner - CEO of Marketing Insider Group, Keynote Speaker, Author
33:24
33:24
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
33:24
Michael Brenner knows digital marketing. He provides interesting thoughts on artificial intelligence (AI), employee activation, and why he wants to kill marketing campaigns. He also provides a framework for measuring content marketing ROI with specific metrics at each marketing stage: Reach, Engage, Convert, Retain. To learn more about Michael, vis…
…
continue reading
1
Joe Pulizzi - Founder of Content Marketing Institute and The Orange Effect Foundation
1:01:29
1:01:29
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
1:01:29
In our chat with Joe, we talked about the Cleveland Browns, content marketing, Star Wars, his Orange Effect Foundation and much much more. Sign up for Joe's random newsletter and follow him on Twitter: https://www.joepulizzi.com/newsletter @joepulizzi Learn about how the Orange Effect Foundation is making sure children with speech disorders receive…
…
continue reading
1
Scott Brinker - VP Platform Ecosystem at HubSpot & Program Chair of MarTech
37:22
37:22
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
37:22
On this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space. Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed. To learn more about Scott, check out his website: https://chiefmartec.com/…
…
continue reading
1
Rand Fishkin - Wizard of Moz, Founder of SparkToro, author of "Lost and Founder"
51:17
51:17
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
51:17
On this episode, Rand shares the ups and downs of his journey to becoming a Visible Expert. He also gives some advice on how marketers can tell better stories, his thoughts on Google's latest move on mobile, and more. Check out Rand's new company, SparkToro here: https://sparktoro.com/Oleh Hinge
…
continue reading
1
Ahmad Munawar - Creator of the 90 Day Pipeline
38:54
38:54
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
38:54
On this episode we sat down with Ahmad Munawar, creator of the 90 Day Pipeline, fellow podcaster, and friend of Hinge. We asked what advice he would give a professional looking to build their personal brand, and he gave three very actionable pieces of advice: 1. Know your audience and what they care about 2. Develop a consumption routine 3. Activel…
…
continue reading
1
Mark Amtower - Preeminent GovCon Marketing & LinkedIn Advisor
48:01
48:01
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
48:01
In this episode, Lee Frederiksen sits down with Mark Amtower of Federal News Radio to discuss his journey to becoming a preeminent marketing and LinkedIn adviser to the most successful government contractors. Connect with Mark: https://www.linkedin.com/in/markamtower/ Learn more at www.hingemarketing.com…
…
continue reading
1
What High-Growth Firms do Differently with Lee Frederiksen
21:20
21:20
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
21:20
In this episode, Lee Frederiksen and John Tyreman review the 2019 High Growth Study and the 5 hallmarks of high-growth firms. Differentiation of the #1 priority of high-growth firms High-growth firms invest more in marketing High-growth firms enjoy a skills advantage with their subject matter experts High-growth firms were more likely to leverage M…
…
continue reading
1
Andy Crestodina - Cofounder and Strategic Director of Orbit Media Studios
34:22
34:22
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:22
In this episode, John and Kelly sit down with Andy Crestodina from Orbit Media Studios to talk about his Visible Expert journey. We spoke about his annual content marketing conference, Content Jam, as well as his new book Content Chemistry and monthly Wine and Web event he hosts at his office. Learn how to stand out and make solid social media vide…
…
continue reading
1
Meet the Hosts: John Tyreman & Kelly Waffle
32:20
32:20
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
32:20
In this episode, John and Kelly introduce themselves and talk about each of their backgrounds, what to expect in future episodes, and some of their inspirations. Connect with John https://www.linkedin.com/in/johntyreman/ https://twitter.com/John_Tyreman jtyreman@hingemarketing.com Connect with Kelly https://www.linkedin.com/in/kellyjwaffle/ https:/…
…
continue reading