Podcast terbaik Trainer Michelle J Raymond (2024)

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Why Your Team Thinks They Don’t Need LinkedIn (and What to Say) 19:34

1d ago19:34

19:34

Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account…

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Check This LinkedIn Data Privacy Setting Urgently 4:54

5d ago4:54

4:54

LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Today's episode is sponsored by Metricool. M…

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The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should 19:51

8d ago19:51

19:51

Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode we share three great lessons you can learn from social selling to improve your marketing results. Key moments in this episode: 00:00 Embrace the Salesy Approach 00:52 The Sales vs. Marketing Debate 04:42 Social Selling on LinkedIn 06:49 Lesson 1: Know Th…

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LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business 19:57

15d ago19:57

19:57

Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for …

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10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them) 20:23

23d ago20:23

20:23

These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHEL…

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Why I Started the Social Media for B2B Growth Podcast (TRAILER) 2:34

24d ago2:34

2:34

Oleh LinkedIn Expert - Michelle J Raymond

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New LinkedIn Feature That’s Driving Insane Impressions—Find Out How! 19:56

29d ago19:56

19:56

Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MI…

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What Should I Post on a LinkedIn Company Page? 18:01

1M ago18:01

18:01

What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this …

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Stop Your LinkedIn Profile From Costing You Business Opportunities 17:45

1M ago17:45

17:45

When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to t…

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R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE 17:41

2M ago17:41

17:41

Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. h…

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LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team 16:56

2M ago16:56

16:56

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn…

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LinkedIn Profile vs Company Page. Where Should You Post? 17:43

2M ago17:43

17:43

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key m…

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Why I Back LinkedIn Newsletters and I Think You Should Too 18:34

2M ago18:34

18:34

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Pre…

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LinkedIn Post Ideas Running Dry? 5 Instant Content Sources 19:47

3M ago19:47

19:47

Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your …

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LinkedIn Thought Leadership for Business Success 21:56

3M ago21:56

21:56

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key…

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Dominate LinkedIn With This Lesser Known Tactic 22:02

3M ago22:02

22:02

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episod…

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3 Biggest LinkedIn Challenges Addressed at Linked Summit 17:36

3M ago17:36

17:36

Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflic…

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15 Years on LinkedIn - What I Wish I'd Known Earlier 20:53

4M ago20:53

20:53

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15…

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LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms 17:49

4M ago17:49

17:49

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its lim…

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LinkedIn Company Page Premium - Worth The Money or Not? 17:53

4M ago17:53

17:53

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 …

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Get More Engagement on LinkedIn with Winning Positioning & Messaging 35:01

4M ago35:01

35:01

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Posit…

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Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand 34:52

5M ago34:52

34:52

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. Th…

1
How To Use Short Form Video To Grow Your Brand on LinkedIn 36:04

5M ago36:04

36:04

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcas…

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B2B Content Marketing Strategy: What Matters Most in 2024? 34:08

5M ago34:08

34:08

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies f…

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Get Your Business Leader Active on LinkedIn - Personal Brands Pay Off 34:34

5M ago34:34

34:34

Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking O…

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LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility 32:59

6M ago32:59

32:59

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insi…

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Making LinkedIn Videos is Easy With This Simple Strategy 27:31

6M ago27:31

27:31

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Am…

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How to Get Paid to Create Content on LinkedIn and Other Social Media Platforms 40:31

6M ago40:31

40:31

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize …

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Want More Speaking Opportunities? Step on the LinkedIn Stage 27:16

6M ago27:16

27:16

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of L…

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Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn 29:17

7M ago29:17

29:17

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advoca…

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Social Media Trends & Insights from Social Media Marketing World 22:18

7M ago22:18

22:18

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The I…

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Avoid Becoming a LinkedIn Clone: The Power of a Distinctive Personal Brand 35:45

7M ago35:45

35:45

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 Introduction to the Show 00:44 The Plague of Blandness on L…

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From Social Proof to Confetti Moments: 7 Lessons From 7 Amazing Women in Marketing 28:21

7M ago28:21

28:21

Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and …

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Top 5 LinkedIn Company Page Mistakes and Solutions: Grow Your Page Today 30:18

8M ago30:18

30:18

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 In…

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LinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your Brand 16:18

8M ago16:18

16:18

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing Linked…

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Create Your LinkedIn Digital Twin - The Upside of Being Authentic 34:08

8M ago34:08

34:08

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduc…

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Is Your Brand Invisible on LinkedIn? How To Stay Top of Mind with Your Ideal Customers 31:30

8M ago31:30

31:30

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introd…

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LinkedIn™️ Roundup - What's New? with Coach Michelle J Raymond 25:10

8M ago25:10

25:10

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting …

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Elevating B2B Marketing on LinkedIn: Authenticity in Action 31:51

9M ago31:51

31:51

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive cult…

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Brand Building and LinkedIn™️ Strategies for B2B Growth 18:45

9M ago18:45

18:45

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional brandi…

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Using LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2B 45:59

10M ago45:59

45:59

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and …

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Use LinkedIn to Increase ROI on Marketing Events 32:04

10M ago32:04

32:04

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an…

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Sell More With Your LinkedIn Content - Behavioral Science in Marketing 34:21

10M ago34:21

34:21

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social P…

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Future Proof Your LinkedIn Brand Identity with Distinctive Brand Assets 32:33

10M ago32:33

32:33

Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn. They discuss the significance of brand asset building in memory building and marketing, the contras…

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From Consultant to Paid Community Builder - What You Need to Know First with John Espirian 32:12

10M ago32:12

32:12

John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader. The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consult…

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LinkedIn Company Page Resource Every Page Admin Needs 31:48

11M ago31:48

31:48

The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second…

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LinkedIn Company Page Performace - Ultimate Guide to Growing Followers, Reach & Engagement 41:19

11M ago41:19

41:19

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement. The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Miche…

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The Power of Brand Strategy Assessments 37:46

11M ago37:46

37:46

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment. Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business. The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it importan…

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LinkedIn Videos That Sell - Are You Making the Right Content for Your Brand? 31:39

11M ago31:39

31:39

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode…

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Produce LinkedIn Content Faster Through Automation - The Good Way 26:35

12M ago26:35

26:35

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:4…

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