bOLDer People is a production of the University of Southern Indiana exploring the dynamic lives of older adults in southwestern Indiana and highlighting initiatives of the USI Geriatrics Workforce Enhancement Program. So, let’s listen, learn, and be inspired by their stories of triumph, love, uncertainty, perseverance and much more. Welcome to the bOLDer People podcast. This project is supported by the Health Resources and Services Administration of the U.S. Department of Health and Human Se ...
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10x Bolder: The New Leadership Playbook is a conversation-based podcast series exploring how leaders align values with influence. Whether creating opportunities for refugees, implementing "open hiring" practices or corralling heads of state toward greater climate ambition, these leaders’ stories offer honesty, inspiration and insights for current and emerging business leaders alike. 10x Bolder is hosted by Halla Tómasdóttir, CEO of The B Team. The world’s crises are interdependent. The socio ...
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Real Estate Investor Content Marketing - Attract. Nurture. Sell.
Paul Copcutt - Content Marketing Strategist
Welcome to "Real Estate Investor Content Marketing," the podcast about helping real estate investors become content marketing wizards! Get ready for a journey where we guide you to turn your business into a content powerhouse to stand out, generate leads and make more sales. We're about making your real estate investing brand shine through awesome content. From creating engaging stories to sharing valuable information, we want to make your content stand out and make your business successful. ...
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Time to Say Farewell But Not Goodbye!
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Are you ready for an unexpected turn in my podcast journey? This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand. In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business l…
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The Proven Framework for Building High-Value Lead Magnets and Effective Educational Email Courses That Convert
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Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience? Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn't connect, leaving them frustrated. Tune in to discover the secret to a better way to …
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Crafting a Business Identity in a Competitive Landscape
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Do you want to increase your success through strategic brand positioning and content creation? Meet Erik Cabral, a recognized authority in the real estate investment sector, specializing in personal branding and content marketing strategies. His in-depth knowledge and hands-on experience have contributed significantly to the success of numerous rea…
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Mr. John Crawford & the Importance of Family
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Welcome to the seventh episode of bOLDer People! In this episode, guest host, and former bOLDer People Producer, Leah Flake invites John Crawford into the studio. John is a retired engineer who now spends his time working in record preservation. He and his wife, Sherry, volunteer to digitize historical records, to make them available to the public …
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From Single Family to Multifamily: Transforming Mindsets to Transition Successfully
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Wondering how you can transition from single property investing to multifamily? Join us for an inspiring and informative episode this week with Jen and Stacy Conkey! Get ready to uncover the secrets to success in the multifamily space, from cultivating the right mindset to navigating the unique challenges and opportunities in B and C markets. Learn…
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How Consistent Marketing Led To A $700K Payday
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Discover the unexpected strategy that helped a real estate investor turn $14,500 into a thriving business with 65 units in just three years. The secret lies in leveraging the skills learned from flipping houses to dominate the multifamily market. But there's more to this story than meets the eye. Find out how Mike Mannino is using free training to …
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Build Your Mortgage Agent Brand With Realtors
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Ready to level up your networking and content marketing game in the mortgage industry? Join host Paul Copcutt on the Real Estate Investor Content Marketing podcast as he unveils expert strategies tailored for mortgage professionals targeting realtors. Learn how to craft a compelling elevator pitch and build meaningful B2B relationships that drive r…
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Injecting Your Voice for a Bolder, More Memorable Brand
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Get ready to uncover the surprising truth about real estate branding and copywriting! It's time to shatter the conventional norms and dive deep into changing your approach to real estate content and take your real estate marketing to new level. When you're building a brand, you are putting in the effort to show up for your audience, to show them th…
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Protect Your Brand: Safeguarding Your Assets Through Trademarks
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Did you know that protecting your brand could be the difference between your business flourishing or floundering? Imagine a scenario where your brand is your most valuable asset. Consider this: trademark registration could be the key to safeguarding that asset and ensuring your brand's longevity. Curious to know more about the unexpected benefits o…
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From 6 Agents to 150: Scaling a Real Estate Team in 5 Years
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Uncover the unexpected truth about building a successful real estate team! What is this revolutionary approach, and how is it transforming how real estate professionals connect with their audience? The key to unlocking massive success might not be what you think. Find out how this surprising tactic reshapes the real estate game and leaves tradition…
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Being a Transaction Engineer: Overcoming Fear and Failure in Creative Investing Where Every 'No' is Worth $500
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Uncover the unexpected truth about real estate coaching and mentorship and how a seasoned real estate veteran challenges the conventional wisdom and unlocks a revolutionary approach to creative real estate. Joe Bodek reveals the secret to turning every no into a lucrative opportunity. Are you ready to delve into the uncharted territory of real esta…
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Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn
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Discover how an accountant's pinata barbecue became the key to landing a major business deal. But that's just the beginning. Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients. Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the r…
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Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money
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A very common trait I see amongst real estate investors, especially successful ones, is their investment in their continued education. This can serve a double purpose and become content for marketing your real estate investing business. Your content need only be one step ahead of the people you want to attract. Sharing your learning and lessons can…
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Vertical Video Virality: Lessons From Gary Vee and Beyond
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One of the first big online influencers I encountered well over a decade ago was Gary Vaynerchuk, or Gary Vee as his followers know him. He was crushing it with his wine videos back in 2008 or even earlier. So when I had the opportunity to sit down with one of his VPs who joined his Vaynermedia company way back, I could not resist. What transpired …
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From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes
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As your real estate investing business grows, scaling effectively is one of the challenges you face. You want to focus on capital raising and building relationships, but a lack of processes can result in inefficiencies, errors, and difficulties in maintaining quality service. You want to be able to establish standardized workflows to ensure uniform…
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5 Questions That Identify Your Real Estate Investing Brand
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Ready to uncover the true essence of your personal brand and stand out in the real estate market? Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level. But what happens when the perception of your brand is not what you expected? Stay tuned to…
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Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle
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As you prepare to sit down with a potential investor, you start to worry about the questions you will be asked and hope you have all the answers. Ideally, what you would love to happen is to present the opportunity, they have all their questions answered with your amazing slide deck and come on board as partners. But wait, one common denominator th…
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Welcome to Real Estate Investor Content Marketing
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Do you want to stand out in a crowded real estate market and make more successful deals? I will be sharing a solution that will help you achieve this desired outcome. By consistently creating valuable content, you can attract attention to your deals and make more connections, ultimately leading to increased success in your real estate investments. …
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LinkedIn Unleashed: Turbocharge Your Real Estate Personal Brand
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Do you want to unlock the untapped potential of LinkedIn to boost your visibility and drive business growth in the real estate industry? Look no further because I have the solution that will help you achieve just that. I share a game-changing strategy that will enable you to harness the overlooked power of LinkedIn and experience remarkable results…
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Maximizing Your Real Estate Marketing Impact During Uncertain Times
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Do you want to increase your visibility and generate more real estate investing business leads? Are you searching for a solution that can help you achieve that desired outcome? Today, I have a guest who will share the key strategies and tactics you need to implement to boost your business's exposure and attract more potential customers. Get ready t…
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Cracking the Code of Event Connection: Strategies for Building Personal Brands and Relationships
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In the fast-paced world of event hosting, one man has discovered the secret to unlocking endless opportunities. Matthew Rolnick's journey is not just about entrepreneurship and marketing but about the power of building connections after events. But there's a twist to his story that reveals a surprising and unexpected way to strengthen relationships…
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Elevate Your Marketing Game: The Role of Telling Your Personal Brand Story
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Nathan Yeung is an accomplished entrepreneur and owns a well-regarded marketing agency. With his extensive experience and expertise, he has become a trusted authority in the real estate industry. He recognizes the significance of storytelling as a powerful marketing tool, especially in real estate. He emphasizes creating emotional connections with …
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Mr. Todd Reller & Finding the Next Project
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In this episode of bOLDer People, our host Dr. Katie Ehlman invites guest speaker Mr. Todd Reller to the studio. Mr. Reller serves as the vice president of the Board of Directors for the Indiana State Games. Mr. Reller is no stranger to athletics and has ranged from being a student athlete here at USI, to running a marathon at 50 years old, to even…
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Supercharge Your Marketing Productivity: Insider Tips for Working with Virtual Assistants
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If you're feeling overwhelmed and exhausted from constantly juggling a multitude of tasks, only to find that your productivity and business growth are stagnating, then you are not alone! You may have been attempting to do everything yourself, believing that no one else can handle your business as well as you can. However, instead of the desired res…
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Millennial & Gen Z Marketing Secrets
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Emanuel Rose is best known for his expertise in decoding the Gen Z and millennial demographics. With a deep understanding of the digital landscape, he focuses on the evolving patterns of these highly engaged, tech-savvy generations. His thoughtful approach defines a route to effectively reach them, keeping 'authenticity' as the touchstone. Being a …
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Grow Your Real Estate Business: The Secrets to Successful Personal Branding
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Paul Copcutt, a personal brand development expert and the host of the Personally Brandtastic Podcast, unveils the unexpected twist that propelled him towards uncharted levels of success. This episode will leave you hanging on the edge of your seat, eagerly awaiting the secrets that will revolutionize your personal brand in the competitive world of …
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The Art of Guest Podcasting: Elevate Your Personal Brand
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Josef Schinwald is not your average podcast strategist; he is a visionary who views podcasting as more than just a platform for dialogue. With his diverse background and vast experience in the newspaper industry across several continents, he understands how to penetrate into the unique cultures of podcast audiences. He specializes in helping profes…
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Build Your Personal Brand: Top Tips for Real Estate Businesses
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Paul Copcutt, a personal brand development expert, shares his journey from a career in sales and marketing to entrepreneurship and his unexpected entry into real estate. He explains how personal branding has become a crucial asset for real estate professionals. Paul underscores the importance of creating a personal brand that distinguishes individu…
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Conquer the Camera: Overcoming Your Fears and Building Your Personal Brand
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If you've ever been spellbound by an Emmy Award-winning news anchor, then you definitely know our guest for this week's episode, Kerry Barrett. She's spent two decades in the swirling vortex of the news cycle, delivering the day's biggest stories with the clarity and finesse of a seasoned pro. But don't let her onscreen dynamism lead you to believe…
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Building Your Personal Brand Through Podcast Guesting
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Have you ever thought about the power of podcast guesting to build your personal brand and real estate business? Imagine being the go-to expert in your niche, with a growing audience eagerly tuning in to hear your insights and advice. This week's episode delves into the power of podcast guesting and how it can benefit your personal brand and real e…
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Maximizing Returns in Real Estate: The Role of Architects and Designers
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Onah Jung is a highly experienced architect and designer based in Toronto who has made a name for herself in residential and commercial renovations. Her years of knowledge mean she is always offering the assurance of valuable inputs from the initial consultation stage to the final construction stage. She is known for navigating the difficulties and…
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From Piglets to Properties: A Real Estate Investing Journey
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Marcus Maloney is an accomplished investor in real estate with unique insights into locating properties with significant value. Marcus, raised just south of Chicago, was taught the concept of buying low and selling high at a young age by watching his Mother flip houses. He also received early lessons in entrepreneurship and the value of money. Each…
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From Plumber to 57 Real Estate Transactions in 1 year
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Social media platforms have evolved from mere communication tools to formidable marketing platforms capable of reaching a global audience with targeted content. Video marketing, a subset of this phenomenon, offers the advantage of engaging storytelling, which can be potent in real estate. A video can provide virtual property tours, showcase the loc…
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Unleashing Growth: The Ultimate Guide to Scaling Your Real Estate Investing Business
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Entrepreneurs and professionals constantly strive to expand operations, reach new markets, and increase profitability. However, as the workload multiplies with growth, the art of delegation emerges as a crucial skill that can make or break the trajectory of a real estate business. This week's episode delves into the secrets of mastering delegation …
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How to Use Niche Marketing to Drive Real Estate Business Success
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Niche marketing in real estate involves targeting specific, well-defined segments of the market with customized services and marketing strategies. Instead of adopting a broad, one-size-fits-all approach, it focuses on understanding the unique needs, preferences, and demands of a particular group of potential buyers or sellers. By catering to these …
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Unlocking Personal Brand Success: Key Strategies to Scaling Your Real Estate Business
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Many entrepreneurs are stuck in a cycle of trying different strategies and investing in marketing and technology, only to see minimal returns and stagnant growth. Instead of experiencing the desired result of increased business efficiency and development, you may face constant roadblocks, need help to adapt to the ever-changing market, and feel iso…
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Boost Your Sales and Real Estate Personal Brand
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In today's digital age, email marketing remains a powerful and effective tool for businesses. With its ability to reach a wide audience, foster relationships, and generate leads, email marketing has become a vital component of successful marketing strategies. One expert who has mastered the art of email marketing is Ed Forteau. While the world was …
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How to Craft an Effective Personal Brand Podcast Guest Pitch
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The power of podcasting for business growth is undeniable. By leveraging this medium, businesses can establish thought leadership, build a loyal community, humanize their brand, and forge strategic partnerships. As the podcasting landscape continues to evolve, companies need to recognize and capitalize on the opportunities presented by this dynamic…
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Maximizing Lead Response Rates with Marketing Systems
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Successful business owners recognize the importance of focusing on their strengths, delegating tasks to their teams, and sticking to their areas of expertise. This approach allows them to avoid micromanagement and establish order within their operations, leading to the growth and prosperity of their businesses. Mike Dallas-Petersen, an advocate of …
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Elevate Your Marketing Game: Secrets to Using AI and Automation
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With the rapid advancement of technology, harnessing the power of AI and automation has become essential for individuals seeking to enhance their personal brand. Shaun Whynacht, a leading expert in the field, has developed innovative strategies that leverage AI and automation to attract more business with less effort. In this episode, you will be a…
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Video Marketing Secrets for Real Estate Business Owners
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In today's fast-paced digital era, where attention spans are diminishing, and competition is fierce, businesses are constantly seeking innovative ways to capture the attention of their target audience. One such method that has gained significant traction and proven highly effective is video marketing. The power of visual storytelling combined with …
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Simplifying Entrepreneurship: 5 Strategies for Real Estate Business Success
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Running one's own business, whether as a sole proprietor, a small business owner, or a real estate investor, offers a thrilling opportunity for personal and financial growth. The path of entrepreneurship, however, is not without its challenges. Among the myriad hurdles entrepreneurs encounter is the multitude of obstacles that seem to obstruct prog…
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Revolutionizing Affordable Housing Construction: A Personal Brand Vision
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In the world of construction, the traditional ways of building seemed set in stone. Projects were plagued by soaring costs, endless delays, and a disheartening lack of innovation. Fueled by a passion for transforming the industry, Mike Kaeding emerges as a visionary on a mission. Follow Mike's journey to transform the industry as he faces challenge…
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Mastering Localized SEO for Real Estate Growth
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With the majority of potential buyers and sellers turning to the internet for their property search, employing effective SEO (Search Engine Optimization) strategies has become an essential tool for boosting visibility and attracting clients. By optimizing their websites and online content, real estate professionals can enhance their local visibilit…
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Maximize Your Personal Brand Success by Focusing on Your Strengths
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In the pursuit of personal and professional success, individuals often find themselves striving to overcome their weaknesses and improve in areas where they fall short. While addressing weaknesses is important for growth, an alternative and effective approach involves focusing on one's strengths. After spending 40 years in the real estate industry,…
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Trademarks and Copyrights Demystified: Protecting Your Personal Brand
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When Nick Guinn encountered a client in distress due to unknowingly using copyrighted images without permission, he never anticipated his experience would lead him down a path of fighting for proper clearance searches and educating others about the intricacies of intellectual property law. But, Nick's dedication to this cause has made a lasting imp…
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Maximizing Real Estate Marketing ROI
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Have you been trying to attract joint venture partners but have seen no results? Do you feel like you’re wasting your time and resources on ineffective personal branding strategies? In this episode, you will be able to turn that around and make your dreams of successful collaboration a reality! This week's podcast episode is a recording I did with …
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Be a Remembered Personal Brand: Tips on Appreciation in Business
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Steve Buzogany defied conventional wisdom and built a successful real estate business by showing genuine appreciation to his clients. But what surprised everyone is that he didn't do it with expensive gifts - instead, he discovered the power of meaningful gestures and automated systems to build lasting relationships, setting him on a path to succes…
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Your Guide to Podcasting for Personal Brand and Real Estate Business Growth
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In today's competitive landscape, podcasting can be a powerful tool for enhancing brand visibility and attracting potential clients. However, it is essential to approach podcasting with a clear focus on specific objectives and target audiences. By creating content that speaks directly to the needs and interests of a well-defined niche audience, bus…
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AI Secrets for Real Estate Email Marketing
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Scott Bywater was no stranger to the challenges of writing effective emails. Little did he know that his breakthrough would come in the form of AI technology - transforming his email marketing efforts and revolutionizing the way he spoke to his audience. But this newfound tool wasn't just a magic bullet - Scott had to learn how to use it correctly …
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