On this podcast, we explore the virtual trade show platform as created by EZ-XPO.com and how you can use it to get new leads for your business.
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Local Business Stories by Alignable: Careers, Entrepreneurship, Local Business and Small Business
Alan Belniak | Interviews with small, local, and independent business experts and entrepreneurs across North America. Also passionate solopreneurs, small/medium businesses (SMBs), and small business owners (SBOs)
Welcome to Local Business Stories by Alignable, where real business owners and leaders share real stories from Main Street. Each show, Alignable sits down with one of the local independent businesses that fuel the nation’s economy to understand what got them motivated, how they got started, what fuels their passion, and what keeps them going. You’ll hear stories from others just like you about some of the same issues you face, so you can learn from one another to move your business forward. ...
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Jump Start Your Business with Zero Advertising-EP3
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Mike Hayes www.ondemandgigeconomy.com Our guest on this segment is Mike Hayes , a veteran of broadcast media who has served at NBC in New York, CNN in Los Angeles, and has been working 25 years as a media strategist for entrepreneurs. He considers himself a student of the crafts he learned in the media - having interviewed people such as Oprah, Ton…
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Jump Start Your Business with Zero Advertising - EP1
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David Wolf and EZ-XPO.com founder Matt Fok discuss emerging strategies for lead generation and conversion using their Virtual Trade Show platform. www.EZ-XPO.comOleh Jump Start Your Biz with EZXPO
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Jump Start Your Business with Zero Advertising - EP2
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David Wolf and EZ-XPO.com founder Matt Fok discuss emerging strategies for lead generation and conversion using their Virtual Trade Show platform. Note: This episode will be available on youtube for a visual tour of the platform. www.EZ-XPO.comOleh Jump Start Your Biz with EZXPO
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Ep #19: Why Small Business Should Marry New School and Old School Tactics with Jim Blasingame
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Jim Blasingame covers a wide range of subjects, including advice about hiring and where you should find capital to invest in your business. We also talk about what big companies do better than small businesses (and how you can change this), the most important characteristics of successful small business owners, and why tapping into the age of the c…
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Ep #18: Celebrating Small and Locally Owned Businesses with Bill Brunelle of Independent We Stand
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Today's special edition of the Local Business Stories by Alignable podcast highlights another industry luminary. Bill Brunelle, co-founder of Independent We Stand, is doing amazing work supporting small businesses around the country. IWS is inspiring small businesses to celebrate their locally owned status and helping them compete with big box reta…
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Ep #17: Alternative Funding and Small Business Success with Jared Hecht
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In this episode, Jared Hecht talks about the experience that inspired his business Fundera, which provides alternative funding to small business owners. We talk about the common ways that small businesses raise money, and how alternative funding can be a wiser and more cost-effective lending option. If you're a small business owner struggling to ge…
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Ep #16: A Holistic Approach to Marketing with CJ Rapp of 1 Click Solutions
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In this episode, CJ shares how he leveraged the power of the internet, combined wit his 20 years of business savvy, to help other businesses expand. He also talks about how a holistic approach to marketing can impact business growth, why his strategies drive instant results, and provides excellent resources that small business can use now to acquir…
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Ep #15: Politics, Economics, and Small Business Positivity with Gene Marks of The Marks Group
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In this episode, we spoke with Gene Marks, a writer and small business aficionado in his own right. We talked about which presidential candidate could be best for small businesses, which business sectors are flourishing vs. floundering, and happy small business stories that deserve more attention.
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Ep #14: Tuning Into Location-Based Marketing with Raj Lakkaraju of Beeker
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Raj Lakkaraju describes the failures he encountered in pursuit of his most successful venture to date. If you're looking for a simple yet effective new way to market, listen in!
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Ep #13: Dancing to the Tune of Repeat Business with Ben Domena of Create Excitement
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Ben Domena shares his strategies for generating repeat business and pivoting to be resourceful during cycles of slow times. Business owners who regularly face customers will find Ben's local business story helpful and insightful.
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Ep #12: Custom Service Turns Around a Failing Business with Steve Dreiling of EaglesNest Wood and Pottery Shop
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Today, we're talking with Steve Dreiling from EaglesNest Wood and Pottery Shop. Steve talks about his experience buying an existing business on the verge of failure. By adding his custom approach to woodworking and pottery, Steve has been able to turn the business around. In addition to the custom development service, he added a component to the bu…
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Ep #11: How To Use Daily Deal Marketing for Massive Profits with Stacey Riska From Daily Deals for Massive Profits
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We are excited to have Stacey on to show us how she leverages sites like Groupon and Living Social to help small businesses increase their reach, advertising, and exposure. We also discuss integration strategies for building customer retention with customers that come in for daily deals.
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Ep #10: The Value of Content Marketing for Small Businesses with Rieva Lesonsky of GrowBiz Media
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Tune in to learn about learn about alternative funding sources and why small businesses have a treasure trove of resources available to them beyond banks and the SBA. We also dig into the differences between marketing and advertising and just why small business owners need to focus on a content marketing strategy.…
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Ep #9: Making Yoga Simple with Anita Perry of YogaAnita
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This week, we are joined by Anita Perry, Founder of YogaAnita and Author of YogaMinute. She has a master’s degree in education and is a frequent presenter at Title I and education conferences. Anita has been in the yoga and fitness industry since 1978 and today she shares with us how it has evolved for her over the years. Get full show notes and mo…
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Ep #8: Old-School Manners Meets New-School Technology with Marcia Whyte of Send Out Cards
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Marcia Whyte joins us to share her small business experience, what got her started in the business world, and how she stayed with the idea until it became a success. Tune in as Marcia shares stories seizing opportunities and how creating authentic relationships can positively impact your company's bottom line. Get full show notes and more informati…
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Ep #7: Overcoming Fear and Thriving in Online Marketing with Lisa Parziale of Portside Marketing
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In this conversation with Lisa, we talk about her computer training with the military and the business knowledge she gained from her time in the corporate world. Lisa shares how she has combined both experiences to establish a marketing firm with customer satisfaction at its heart, and how to overcome fear when building your business. Get full show…
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Ep #6: Harnessing the Power of Content Marketing with Ann Handley
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In this episode of Local Business Stories, Ann Handley tells us some excellent stories about local businesses she's worked with that take content marketing to impressively unique places. From Snapchats about pizza, to smartphone apps, to music videos about cleaning carpets, Ann details how any local business can harness the customized opportunities…
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Ep #5: From Navy to Online Marketing Consulting with Viktor Nagornyy of ProjectArmy
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Viktor joins us to share his journey that led him to become an entrepreneur and launch ProjectArmy. In this wide-ranging conversation, we cover Victor’s biggest successes, as well as the challenges that shaped him into a thriving business owner. He also shares his unique process for hiring and training new team members. Get full show notes, resourc…
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Ep #4: Nurturing Your Intuition with Pat Helmandollar of Savvy Salon and Day Spa
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We invited Pat to share the story of how she embarked on the path of entrepreneurship, how she started each one of her businesses, as well as the peaks and valleys she experienced on that journey. Pat also shares how she was able to build up her clientele and create a team-based approach to better serve her clients. Get full show notes, resources, …
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Ep #3: Say “Yes!” to Opportunity: Catching the Entrepreneurial Bug in Costa Rica with Eddie Davis of FINSYNC
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Eddie joins us to share his small business story, what got him started with entrepreneurship, and what fuels his passion for being a business runner. Tune in as Eddie talks about his transition from his Costa Rican real estate businesses to joining the Atlanta-based team of FINSYNC. He also recounts his most impactful moments in business, as well a…
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Ep #2: From Airport Security Holding to Entrepreneurship with Andre Harrell of AH2 & Beyond Consulting
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Today, we’re excited to welcome Andre Harrell, the founder of AH2 & Beyond Consulting, based in New Hope, Pennsylvania. Andre’s consulting organization offers expertise in the areas of Sales, Marketing, Sales Training, and Business Operations. Get full show notes, resources, and more information here: http://bit.ly/28JzQv6…
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Ep #1: Why Sharing Works Better than Selling with Kristine M. Smith of Word Whisperer
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Kristine joins us to share her unique entrepreneurial journey and the story of her road to success. Tune in for Kristine’s incredible insights into building up the “know, like, and trust factor” with your audience and why it’s an absolute must as a part of the process of customer acquisition, retention, and marketing. Get full show notes and more i…
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