Welcome to Young Nails Audio, hosted by Habib Salo, CEO of Young Nails Inc., the premier manufacturer of professional nail care products. On this podcast, you will find business building concepts, ideas, and strategies focused mainly on the beauty industry, taken from The Biz Talk Series on our YouTube channel, as well as other original content specific for Young Nails Audio. We hope you enjoy and thank you for listening!
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I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Ant ...
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Let’s be honest, creating, building, and growing a salon business and salon brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories daily working with our salon owner clients and beauty community. Now it’s time for you to hear the good, the bad, and the ugly behind what it ...
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EP 433 Young Nails One Week Course Deep Dive
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Join Tracey and Greg as they break down the intensive One Week Course (OWC) for nail technicians. Learn how this program caters to both beginners and advanced nail professionals, covering everything from acrylic/gel application to business strategies in just five education-packed days. If you wanted to know the real deal about our classes and educa…
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260 Your Salon team can win GOLD too!
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Every four years, the Olympics and the Paralympics come along. And even if you’re not someone who is usually that fussed by athletics, swimming, gymnastics, etc., you just can’t help but be exposed to it, whether it’s on Social media, the news or on TV, it’s everywhere! And if you’re like most people, you can’t help but be impressed with what those…
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EP 432 Social Media Strategy for Nail Techs: The Power of Engagement
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With the rise of interest-based algorithms, it's not about how many followers you have—it's about how good your content is. Learn how to create trending content that resonates with your audience and get tips straight from our own social media experiments at Young Nails. Find out more about Young Nails here: https://www.youngnails.com…
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EP 431 The Nail Industry Then and Now: A 33-Year Perspective
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Greg shares his insights on the nail industry’s evolution over the past 33 years. From the challenges of early techniques to the game-changing products we use today, this episode is a must-listen for anyone interested in the history and future of nails. Find out more about Young Nails and our products here: www.youngnails.com…
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259 Longevity and Evolution in the Hair Industry with Ruth Roche
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When you’ve been in this industry a long time, you not only see trends and businesses come and go, but you also see people come and go. But, longevity as a hairdresser and remaining relevant throughout your career is not only a skill in itself, but if you can remain passionate and keep evolving with the times, the result is that you build up a rang…
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EP 430 The Surprising Truth About How Long it Takes to Become a Professional Nail Tech
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Hey nail enthusiasts! Ever wondered how long it really takes to become a nail tech pro? In this episode, we’re spilling the tea on the nail industry journey. From mastering gel to crushing acrylics, our expert guests break down the real timeline to nail stardom. Get the scoop on salon life, online learning hacks, and why patience is your secret wea…
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EP 429 Nail Color Theory: Tips for Choosing the Right Hues
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Tracey and Habib discuss the art of color in nail design. Discover how to choose the right shades, understand tones, and create stunning nail sets. Perfect for nail techs looking to improve their color game! You can find out more about Young Nails and our products here: www.youngnails.com
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258 Take Control of Your Salon Finances Now!
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We all have a money story. An event or series of events in our young lives that shape how we see money, how we value money and how either we learn to master money, or it masters you. Inevitably your ‘money story’ will largely be influenced by your parents and your exposure to their habits and thoughts around money. But as a business owner the money…
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Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
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In this episode, we welcome a VERY special guest, David Thurston, owner of Butterfly Loft Salon and founder and CEO of Danger Jones. David shares his journey into the salon industry, his insightful and inspiring stories about taking risks, and how Butterfly Circus created a monumental shift in the salon industry, building community and the power of…
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257 What Does it Take to Succeed in the Salon Suite industry with Eric Taylor from Salon Republic
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Over the last 20 years, there has been a significant shift in the way the hairdressing industry works. Driven by changes in technology combined with social media and generational changes with today’s hairdressers wanting more flexibility, more freedom and more control over when where and how they work has meant that new business models have emerged…
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EP 428 New to Nails? These are the Products You Need to Get Started!
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Join Tracey and Habib as they share essential advice for new nail techs. Learn about must-have products, budget-friendly tips, and how to find out what services are popular in your area. Discover smart ways to build your color collection and invest in supplies without spending too much. Don’t miss these key tips to help you succeed from the start!…
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256 Hairdressing and Happiness go Hand in Hand with Oscar Bond
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These days, we talk a lot about mental health and self-care and rightly so. The most simple aim in life is to be happy. And if we can leave everyone we come into contact with a little happier for the experience, then surely that's a day well spent. My guest on today's podcast is Oscar Bond, not only is he one of the happiest people I know, but he's…
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Client Shaming, Building Trust, and Your Salon Brand
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In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your…
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EP 427 Live Q&A: From How To Become a Nail Educator to Handling Tough Clients
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Tune in to this live Q&A episode, where Tracey and Habib answer everything from how to tackle tough client scenarios to learning on how to become a nail educator! This episode is full of great questions that have never been answered before, and are vital for a successful nail career!Oleh Habib Salo
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255 If you’re thinking of a side hustle listen to this first…
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Should you mix salon ownership with coaching, teaching, podcasting, session work, course creating, etc? These are all things that I have done or are currently doing… And they all provide reward, both in terms of personal fulfillment and the potential for financial gain. And they are right for some people, and definitely not right for others. In thi…
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Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
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In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her journey to becoming a hairdresser, despite initial resistance from her parents, how she built a salon clientele in a small town, authenticity and simplicity in creating content, and her unwavering com…
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EP 426 I Just Graduated Nail School! What’s Next?
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Tracey and Habib offer guidance for new nail techs on their next steps after graduating. Learn about the pros and cons of working from home, joining a salon, or renting a salon suite.Oleh Habib Salo
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254 Overcoming Adversity: A Personal and Professional Transformation with Tracey Woodward
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Today's episode is Part 2 which follows on from last week’s episode with Tracey Woodward. In today’s episode we delve into Tracey's career journey, starting from her transition into the hairdressing industry, her impactful time at Aveda and Urban Retreat, and the various roles she undertook. Tracey opens up about overcoming personal challenges, imp…
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Growing Your Salon Business Without Relying Solely on Social Media
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In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the …
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EP 425 Social Media Success Tip for 2024
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Tracey and Habib reveal the latest strategies that are working for Young Nails on Instagram, TikTok, and YouTube. Learn how to leverage new features and create viral content in this live Q&A session.Oleh Habib Salo
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253 Survival. Your past doesn’t equal your future with Tracey Woodward
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Our lives are a journey, and like every journey, where you start out and where you end up is what makes life so interesting. My guest on this episode is Tracey Woodward, who, like many people, didn't have the easiest start in life. However, unlike many people, she didn't let her past define her future. Tracey shares her life story, starting with be…
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Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education
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In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leader…
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EP 424 Mastering Nail Salon Pricing: Tips for Staying Competitive
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Tracey and Habib tackle the challenge of competing on price in this episode. Hear real-life questions from our Twitch livestream and get practical tips on market research, avoiding underpricing, and standing out through innovation and confidence. Learn how to charge your worth and elevate your nail business. Tune in for inspiration and great advice…
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252 What Does it Take to Create a Luxury Salon Brand with Hellen Ward
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My guest today is Hellen Ward who as well as being a wife, mother, author, lecturer, educator, and managing director, is also the co-founder along with her husband Richard of the Richard Ward hair and Metro Spa located in the heart of London’s Chelsea. Hellen is highly regarded in the industry for not just having built a great business that is undo…
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Let’s Catch Up: Creative Slumps, Content Creation, Seeking Context
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In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a busine…
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251 What Do Your Salon and Your Country Have in Common?
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What does your salon and your country have in common? That’s not a trick question! This year, there are elections in many countries, and as always, politicians are making lots of promises about how they’re going to make our lives better by spending more money on the things that matter. But here’s the problem: Your government, my government, or any …
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EP 423 Is It Ever Too Late to Start a Nail Career?
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Is it ever too late to start a nail career? Whether you’re young or older, this episode is for you. Listen to inspiring stories of someone who started their nail journey at 49 and older. Learn how life experience helps and why social media is for everyone. Get motivated and find out if it’s ever too late to follow your dreams in the nail industry.…
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250 Exploring Creativity with Eugene Souleiman
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There are only a very small number of hairdressers who at any one time influence hairdressing all over the world. I have been fortunate to have had the opportunity to interview some of them on the podcast, and I always relish the chance to find out what it is that separates their ability from others. My guest on today’s Podcast is returning guest E…
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EP 422 Financial Success for Nail Techs
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Join Tracey and Habib for the best tips on managing money as a nail tech. Learn simple budgeting hacks, tech tools for tracking expenses, and how to separate personal and business finances. Perfect for newbies and pros alike!Oleh Habib Salo
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Salon Owner Insights: Sean Paisant of Entrust Hair
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In this episode, Nina welcomes Sean Paisant, Owner of Entrust Hair in Portland, Oregon, and seasoned haircutting educator. Sean shares his journey of building, leading, and growing Entrust Hair over the past 14 years, the origins of Entrust, the shift from an employment-based to a lease-based salon model, the importance of focusing on community and…
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249 The key to being a great educator with DJ Muldoon
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The role and opportunities for hairdressing education has changed dramatically over the last few years through social media and the various online learning platforms. That has led to the rise of the independent educator. Today’s guest is DJ Muldoon, who has made a great name for himself both in the online world and face-to-face for being a fantasti…
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EP 421 Dip Powder vs. Gel Polish: Best for Thin Nails?
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In this episode, Tracy and Habib break down the differences between dip powder and gel polish, especially for those with thin nails. Learn which option offers better strength, durability, and overall look. Whether you’re a nail tech or a client, get the facts to make the best choice for your nails!Oleh Habib Salo
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ENCORE EPISODE: What To Do When Your Salon Business Is Slow
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Originally aired January, 31, 2024 In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracti…
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248 Nine Money Mistakes Salon Owners Make [And how to avoid them!]
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One of the ways we learn in life is by making mistakes. But the problem is that the mistakes you make in business have a financial impact. Sometimes, that impact is small, but other times, mistakes have a big impact on the profitability of your business. So, as much as possible, although making the occasional mistake is inevitable, you need to lear…
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EP 420 The Do’s and Don’ts of Nail Salon Etiquette
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In today’s episode Tracey and Habib cover the essentials of nail salon etiquette. Learn the do’s and don’ts every client should know, from being on time to handling tricky situations. With practical tips and real-life stories, this episode will help you become the perfect salon client. Tune in for a smoother, more enjoyable salon experience!…
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Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa
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In this episode, Nina welcomes back Stacey Rackham, leader and owner of Mint Hair Crafting Salon in Ferndale, Michigan. They dive right into Stacey's new concept, Melt, which focuses on scalp care and head spa experiences inspired by Japanese wellness techniques. Stacey discusses her journey of creating the Melt head spa experience, the challenges …
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247 A Career in Barbering with Hayden Cassidy
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When one door closes another door opens. Success and setback are two sides of the same coin but it takes a strong personality, self belief and determination to bounce back. A couple of years ago I was at 'Salon International’ in London and there was a young barber on stage who was not only doing great work but she also had an infectious personality…
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