Podcast terbaik Saas For Wellness Creators (2024)

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The Art of Writing "Agitation" Copy 16:21

3d ago16:21

16:21

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you…

1
Marketing Funnels 101 25:53

3d ago25:53

25:53

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, …

1
The Best Homepage Hook: Pain or Solution? 18:39

10d ago18:39

18:39

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig int…

1
Creating Obsessive Opt-ins 22:11

11d ago22:11

22:11

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible. RESOU…

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Crafting Copy that Engages and Converts 38:43

17d ago38:43

38:43

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The …

1
Why You Need to Write Online 24:06

18d ago24:06

24:06

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadersh…

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Unethical Marketing Practices: EXPOSED 39:10

24d ago39:10

39:10

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. S…

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266: Wheels of Fortune: 🚲 Team USA's Path to Tour de France Victory (Anne Hed of HED Cycling) 1:08:07

15d ago1:08:07

1:08:07

Anne Hed is a lifetime resident of Minnesota. Her history as a business owner began back in the 1980’s, when she raced as a professional triathlete. She completed eight Ironman Triathlons in Hawaii, and met her late husband, Steve, through the sport. He became one of her first sponsors... This Episode is Sponsored By: Jon Ostenson, Founder of FranB…

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Substack Strategy with Sarah Fay 45:40

25d ago45:40

45:40

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. …

1
Smart Marketing for Tough Times 40:49

1M ago40:49

40:49

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks…

1
How to Run a Flash Sale 21:48

1M ago21:48

21:48

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one. The Wellness Creator Podcast — https://www.heymarvel…

1
Create a Website that Builds Authority 35:10

1M ago35:10

35:10

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and th…

1
Why You Need a Private Podcast 25:23

1M ago25:23

25:23

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engage…

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Behind the Scenes of Our Coaching Program 34:37

2M ago34:37

34:37

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, th…

1
How to Create Engaging Video for LinkedIn 38:56

2M ago38:56

38:56

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact…

1
How to Write Copy for Controversial Products and Services 38:55

2M ago38:55

38:55

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this epi…

1
Our Podcast Playbook for 2024 49:53

2M ago49:53

49:53

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding new listeners, and our evolving relationship with tools, software and AI. We also dive into five different …

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Leveraging Competition: Transforming Rivalry into Business Growth and Mentorship 8:22

2M ago8:22

8:22

Ever felt blindsided by competition at a networking event? I did, and it's a game-changer for how we show up for our businesses. Tune in to the Lateral Money Moves Podcast as I unpack a personal story from a recent Liberty Credit Experts event where unexpected rivalry turned into a powerful lesson. Discover how I shifted from an emotional reaction …

1
Turning Adversity into Entrepreneurial Advantage 8:22

2M ago8:22

8:22

Ever felt blindsided by an unexpected challenge in business? I sure did at a recent networking event hosted by Liberty Credit Experts, where I unexpectedly faced accusations of pushing my credit repair services. In this episode of the Lateral Money Moves Podcast, I share this eye-opening experience to underscore the importance of knowing your compe…

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Mastering Business Finance: AI Integration, Funding Strategies, and Maximizing Credit Offers 8:23

2M ago8:23

8:23

Can you really afford to ignore the power of AI in your business? This episode packs a punch, offering you a crash course in bookkeeping, funding strategies, taxes, and accounting while diving into the fast-paced world of AI and software. I’ll give you the tools to sift through the noise of funding advertisements and spot the real opportunities tha…

1
Revamping Workflows for Effective Product Launches 11:48

2M ago11:48

11:48

Ever wondered why simply throwing money at business problems doesn't yield lasting solutions? Join me on this solo episode of Lateral Money Moves Podcast as I uncover foundational strategies that can truly transform your business. From mastering bookkeeping and funding strategies to leveraging the latest in AI and software, I'll share actionable in…

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Breaking Down Business Funding Myths and Maximizing Benefits 8:23

2M ago8:23

8:23

Ready to uncover the hidden tactics that can transform your business operations? This episode of the Lateral Money Moves Podcast promises to equip you with the essential tools and strategies for elevating your business. From debunking the myths behind flashy funding ads to revealing how to smartly select the best credit cards for your business need…

1
Eliminating $20K in Credit Card Debt: A Step-by-Step Guide to Financial Freedom 12:53

2M ago12:53

12:53

What if I told you that you could eliminate all your credit card debt in just 12 months? In this empowering episode of Lateral Money Moves Podcast, I reveal my personal journey of paying off $20,000 in credit card debt within a year and share the exact steps you need to replicate my success. Maintaining a strong credit score and a well-rounded cred…

1
The Dark Side of Copywriting 14:44

2M ago14:44

14:44

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity…

1
How to Engage Your Audience in a Creator Economy 38:31

2M ago38:31

38:31

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of pr…

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265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures 1:15:20

2M ago1:15:20

1:15:20

Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …

1
How to Write Copy for 'Tough' Audiences 19:32

2M ago19:32

19:32

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution)…

1
The Art & Science of Conversion Copywriting 1:05:14

3M ago1:05:14

1:05:14

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understan…

1
How AI Uses Personalization to Boost Gym Engagement 34:39

3M ago34:39

34:39

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how t…

1
How to Craft Messaging that Builds Trust in Health Marketing 34:00

3M ago34:00

34:00

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspect…

1
How to Find Your Unique Brand Voice 40:17

3M ago40:17

40:17

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, sp…

1
2024 Wellness Creator Marketing Trends 19:26

3M ago19:26

19:26

As we wrap up season one of The Wellness Creator podcast, we look at the current wellness trends that you need to know to have success in your business. Key Points From This Episode: • The role that YouTube could play in the growth and expansion of your business. • Exploring the value of having content on multiple platforms. • What we can learn fro…

1
Inclusivity and Authenticity in B2B Content Creation 35:32

4M ago35:32

35:32

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first format…

1
264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗… 1:21:14

4M ago1:21:14

1:21:14

Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…

1
Why Woo Words Won't Sell Your Woo Work 25:19

4M ago25:19

25:19

Today's episode is about copywriting and the importance of the words that you use in your marketing as a way of conveying the value that you sell and share with your audience. We are thrilled to host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the current state of copywriting in the wellness industry. We learn about the importa…

1
The Challenges of Being an Agency Copywriter vs. Freelancer 37:56

4M ago37:56

37:56

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and …

1
A Convert Kit Insider Shares What's Working with Email Marketing 45:37

4M ago45:37

45:37

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account …

1
Real Talk on Copywriting That Converts 53:34

4M ago53:34

53:34

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips …

1
Fringe Fertility with Kerry Hinds 46:23

4M ago46:23

46:23

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal …

1
Unleashing the Power of Affiliate Marketing with Emmet Gibney 37:44

4M ago37:44

37:44

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the wor…

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Future Trends Shaping B2B Fitness & Wellness 35:18

4M ago35:18

35:18

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of sc…

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Why Online Yoga Teachers Need to Choose a Niche 11:31

4M ago11:31

11:31

This just might be the most counterintuitive thing we've ever said. In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do. Key Points From This Episode: What does it mean to niche down The financial benefits of doing so The flexibility that nich…

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10 Ways to Make Money Online as a Yoga Teacher 21:00

4M ago21:00

21:00

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship. From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you. Each method offers varying levels of income potential and scalability, catering to different stages of…

1
Building Client Bonds Beyond the Portfolio 37:44

5M ago37:44

37:44

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview).…

1
From Dancer to Entrepreneur with Hannah Teutscher 37:47

5M ago37:47

37:47

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry. Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started he…

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6 Mistakes Yoga Teachers Make Online 13:30

5M ago13:30

13:30

In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online. We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more. Key Points F…

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Your Yoga Videos Are Too Long 10:57

5M ago10:57

10:57

In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content. When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences. Listen in to learn other importan…

1
Crafting Dazzling Copy from Dull Industries 37:14

5M ago37:14

37:14

If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communicatio…

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Yoga For Migraines with Adriane Dellorco 31:19

5M ago31:19

31:19

Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga. Tuning in, you’ll hear all about our guest’s background an…

1
Stop Obsessing Over Community Engagement 15:13

5M ago15:13

15:13

In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities. We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire. We also highlight the differences in engagement dynamics between various types of p…

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