Join co-hosts and lifelong friends Bigs and Scot as they revisit their favorite games, movies, tech, toys, and more from the 1980s and beyond! Hosted on Acast. See acast.com/privacy for more information.
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Michelle Berman-Mikel, who brought you Beyond The Method™️ brings you the podcast all about Instagram, Realtors and Loan Officers! Coffee and Questions, with Michelle Berman-Mikel!
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Episode 68: Can you build an Instagram from scratch? w/Amberly Lago
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Have you ever thought, “I don’t have the skills,” “I’m too old to learn Instagram,” or ever made the quintessential “I only have 14 followers comment?” These are all real thoughts that even the best of us who use this platform have had. But how can you learn to love the process of figuring it out? In this episode I get to interview the true definit…
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Episode 67: Video then, and video now w/Ryan Hills
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Do you still think you’re “late” to the video game? Questioning whether it is worth starting because you feel behind? You aren’t. In this episode I interview the video OG Ryan Hills. Ryan is a Regional Director with Movement Mortgage and Owner of RE Source and an 18-year veteran to the video space. I was eager to do this episode with Ryan because n…
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Episode 66: Finding your competitive edge with prospecting w/Brian Covey
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“How do you meet people online that you wouldn’t have otherwise met?” Great question and it is the exactly what we need to know the answer to in order to get the results we want. But, how does your ability to connect with new people relate to what you are WILLING to do that others aren’t? In this episode we are talking about your competitive edge. …
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Episode 65: Are you bullet pointing or are you storytelling? w/Rene Rodriguez
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Being remembered is the currency of today’s world. It is no longer about stopping the strolling and instead it is all about stopping the scroll. So how do we do that? In this episode I interview none other than Rene Rodriguez. He is not only the creator of the Amplify experience, but he is a multi-best-selling author, and incredible mentor, and a 3…
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Ferris Bueller's Day Off is a teenage love letter to summer that feels as relatable to us as middle-aged men in 2024 as it did when we were kids in 1986. The quintessential Chicago movie, Ferris's whip-smart writing and gorgeous cinematography elevate it above the sea of 80s teen comedies and ensure it's place as a classic that'll be discussed for …
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Episode 64: How Mental and Physical Fitness Drive Business Success on social media w/Andrea & Brooke
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Have you ever thought about ALL the things that high performing athletes do to keep themselves functioning at that level? Now, are we thinking about that same concept as we transition it to how we run our companies? In this episode, I interview two great friends of mine, Andrea & Brooke who run Gold Ivy Health Co and the Ivy Unleashed Podcast, and …
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Episode 63: Engagement is the hallway to the dance, not the dance w/Christine Beckwith
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Want to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive. In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your S…
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Episode 62: The butterfly effect and authentic relationships w/Greg Gale
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Are you showing up as a highlight reel or as someone we can connect with? One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.” In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsd…
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Episode 61: When People Pay, They Pay Attention w/Tina Caul
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Are you proudly sporting the "busy badge"? Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform. 5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 hom…
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It's an 80s prime time action double feature! From KITT's anamorphic equalizer to Mr. T's Bad Attitude, we're taking a turbo boost-powered trip down memory lane to explore everything that made these iconic shows so much fun. I love it when a podcast comes together! Hosted on Acast. See acast.com/privacy for more information.…
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Episode 60: How perception IS reality in your content w/Neal Foard
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Have you ever thought about how the way you present something can change its value? This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself? In this episode I get to inter…
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Episode 59: The right way to utilize in-house marketing w/Tiffany Mcquaid
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Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box? I went on a search to find someone who was re-writing the script on how in-house marketing was…
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Episode 58: How are You Controlling the Narrative of Your Brand on Instagram w/Luke Acree
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Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them. So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether …
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Episode 57: How do you approach Instagram as a leader in your field? w/Laura Brandao
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“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If…
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Episode 56: How can we leverage a FB group for Instagram prospecting w/Karen Cooper
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Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this…
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Episode 55: Where is Instagram two years later w/Phil Treadwell
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Two years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they …
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The Last Dragon is a Motown-powered love letter to martial arts movies that is every bit as much fun today as it was when it hit theaters nearly 40 years ago. Just directa your feetza to your favorite podcast app and join us for our GLOWing (get it?) look back at this kung fu comedy cult classic. Hosted on Acast. See acast.com/privacy for more info…
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Episode 54: What does building a community look like on Instagram w/Marjorie Adams
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Agents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on In…
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Episode 53: Where Instagram and Email Marketing Merge w/Christine George
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Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. S…
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From dancing raisins that took the entire country by storm to local Chicago favorites, this episode is dedicated to some of our favorite TV commercials of the '80s. Where's the beef? Right here on McQuaid Arcade! Hosted on Acast. See acast.com/privacy for more information.
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When it launched in 1982, the revolutionary Vectrex game system was set to make its mark with amazing, never-before-seen-at-home vector graphics. On this episode, we discuss this largely forgotten classic console, and gush about why we still love (and play!) it to this very day. Should you give it a listen? You bet your Asteroids! Hosted on Acast. …
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Episode 52: What is the “Mortgage” process worth to someone’s life w/Scott Payne
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As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong r…
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Episode 51: What is the value of being authentic on Instagram w/Debra Trappen
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How many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Exec…
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Suit up and GET TO DA CHOPPAH! for an in-depth look at Predator, a near-perfect blend of over-the-top action, sci-fi, and horror. We love this movie every bit as much today as we did when it first landed in theaters back in the summer of '87, and we're breaking down everything from its amazing musical score to behind-the-scenes evolution of the ico…
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'Twas the night before Life Day, and all through Kashyyyk, not a creature was stirring...except for Bea Arthur, Art Carney, and a toothless old wookie pervert. Join us for our fourth annual McQuaid Arcade Holiday Spectacular as we explore the most notorious TV holiday special ever made! Hosted on Acast. See acast.com/privacy for more information.…
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Episode 50: Can you show up unapologetically on Instagram w/ Nicole Reuth
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Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections an…
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Episode 49: Why Is Instagram our Platform of Choice w/ Josh Pitts
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It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual ca…
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Episode 48: Your content is not for “everyone” w/ Will Grimes
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Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issu…
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Episode 47: The merging of paid advertising and organic advertising on social media w/ Joshua Smith
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Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new …
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Episode 46: Can you educate about ADU’s with Real Estate Agents on Instagram? W/Kendyl Young
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Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is active…
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Episode 45: Being an Influencer Vs. Having Influence w/Laura O’Connor
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Do you know the difference between being an “Influencer” and having “Influence?” The two are very different, yet so many people are focused on the wrong one of the two. In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into …
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Episode 44: Can you argue against relevancy with social media w/ Cindy Ertman
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Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I…
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Episode 43: How can you leverage data with an organic social presence w/ Curtis Fenn
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Are you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and…
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Episode 42: Mental Health and Social Media w/Stacia Weishaar
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Who sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it? Mental health and social media are a topic that many have started a conversation around, BUT few have ta…
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Episode 41: The Title world meets Instagram w/Nuria Rivera
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The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAH…
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Episode 40: Can you transition from being an Influencer to a Realtor w/Ed Stulak
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Any good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us? In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about …
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Episode 39: How can you do big things in a small-town w/Kayla Kallander
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Wondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks. In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both cho…
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Episode 38: Why does the founder of the largest FB group for moms in Real Estate care about Instagram w/Jessica Hensley
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Ever feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three? This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I tal…
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Episode 37: Unpacking the Psychology of failure and social media w/Tristan Ahumada
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There is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat. Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate …
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Episode 36: How to land business as a real estate Vendor partner w /Jackie Durbin
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Have you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry? Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram. Jackie is also an active rea…
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Episode 35: What is the Word of the Year for Instagram? w /Michelle Berman-Mikel
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Did 2022 go as you had hoped with your Instagram presence? Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out. In this unique episode, I don’t interview anyone, and instead I dive into the 4 bigges…
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From Emmet Otter to the great Cabbage Patch Kids riots of 1983, this year’s annual holiday episode will stuff your stocking with everything that made our childhood Christmases back in the 80s so unforgettable! Hosted on Acast. See acast.com/privacy for more information.Oleh McQuaid Arcade
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Episode 34: Where Instagram fits in your Sales Funnel w/Chris Johnstone
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Are you doing any paid advertising on FB or Instagram or any other platform? If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads. In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO …
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Episode 33: Building a “personal” brand, while working for another brand w/Stacey Soleil
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Struggling with whether to go with your company colors or your own for your branding? Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode. Join me as I chat with Stacey Soleil, Head…
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Episode 32: Using social growth as a weapon for those in leadership positions w/Bill Hart
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Are you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too? Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leader…
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Episode 31: Finding the mindset to create change w/Daniel Harkavy
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Oftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind? In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coachin…
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Episode 30: How to bulletproof your Real Estate business using Social Media w/Joe Brikman
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What would it feel like to know that your business could be bulletproof regardless of any political or economic climate in the world? Now what if we told you that the #1 ingredient for that is your MIND? In this episode I interview a young, but very successful and hungry agent, Joe Brikman. He brands himself as the Modern-Day Agent, and in this int…
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Episode 29: Building your Airbnb business using Instagram w/Jackie Nedin
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Ever wondered if you could successfully book out an Airbnb you own using Instagram? What if it were possible to focus on community with other Airbnb hosts versus competition? In this episode I chat with Airbnb Ambassador, Superhost and Luxury Real Estate agent, Jackie Nedin. Not only has Jackie established herself as a national Airbnb expert, but s…
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Episode 28: You’re doing YouTube completely wrong w/Jackson Wilkey
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To do YouTube shorts or stick with long form content….that is the question! Are you curious as to whether your current YouTube strategy is on par with where it should be as we navigate a changing market? In this week’s episode, I talk to Co-Founder of the Channel Junkies, one of the largest YouTube courses on the planet for Real Estate Agents, abou…
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Episode 27: How to “move the meeting” in your DM’s on Instagram with Julie Dedmon
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If relationship building is your zone of genius and you are not using DM’s on Instagram to create them at scale, then you need to listen to this episode. Join me as I Interview longtime client of mine, and friend, Julie Dedmon, an originating Branch Manager with Geneva Financial. Not only is Julie CRUSHING it in her DM’s, she has truly mastered the…
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