Podcast terbaik McKennas Guides (2024)

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#123 - Shannon Desilets, Choose Love for Corrections Leads to Meaningful Change 58:17

9d ago58:17

58:17

This special Choose Love for Corrections podcast delves into the profound impact of the program within the Miami North Corrections Community Release Center. Join Shannon Desilets, Choose Love Program Director, and Garry Tucker, a resident and also peer facilitator of the first ever Choose Love for Corrections at this Miami facility. They discuss th…

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Mind, Body, and Irish Spirit: How Daniel McKenna is building a fitness empire 58:54

10d ago58:54

58:54

www.irishyank.com Join us as we sit down with Daniel McKenna, the charismatic Irish Yank, to uncover the incredible journey that transformed him into a renowned fitness expert and app creator. Discover how a chance encounter led to a career shift, and how Daniel's unwavering determination helped him overcome challenges to build a thriving fitness c…

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#122 - Bill McKenna and Liz Larson, Cognovmoement to Help Students Overcome Anxiety and Stress 1:00:48

22d ago1:00:48

1:00:48

“Choosing love is as simple as knowing where to look.” Bill McKenna Scarlett’s guests are Bill McKenna and Liz Larsen, founders of Cognomovement that helps students overcome academic anxiety, focus on challenges, and absorb knowledge with unprecedented efficiency by using neuroscience to activate different parts of a student's brain to calm and act…

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From Weightlifter to Tech Guru: How Emma Meehan & Precision Sports Technology is Revolutionizing Fitness 52:56

1M ago52:56

52:56

Join us on this episode as we delve into the world of fitness technology with Emma Meehan, the founder of Precision Sports Technology. Emma, a computer scientist, weightlifter, and qualified personal trainer, is on a mission to revolutionize exercise through real-time movement analysis. In this episode, you'll hear: How Emma's unique background in …

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#121 - Jesse Saperstein - Best-selling Author, Autism Advocate and Motivational Speaker 1:05:39

1M ago1:05:39

1:05:39

Scarlett welcomes Jesse Saperstein, a best-selling author, autism advocate and motivational speaker. Jesse is considered one of the most respected leaders in the Anti-Bullying movement of his generation. Jesse also has a form of autism called Asperger’s syndrome (AS) that gives individuals some profound talents and challenges. Film & TV actress Sig…

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#120 - Dr. Joel 'Gator' Warsh - Parenting Guide for the First Three Years 59:07

1M ago59:07

59:07

Scarlett’s guest is Dr. Joel ‘Gator’ Warsh, a board-certified pediatrician in Los Angeles, California who specializes in Parenting, Wellness and Integrative Medicine. Dr. Warsh helps parents think through parenting decisions and he helps them to de-stress and talk through their parenting options. Scarlett and Dr. Warsh discuss his new book, Parenti…

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#119 - Dr. Marty K. Casey, Find out why Hurt people, Hurt people, but Healed people can Heal people. 58:41

2M ago58:41

58:41

Dr. Marty K. Casey is the founder of the UnGUN Institute which is a “trauma informed company that specializes in disarming violence on the spectrum.” The UnGUN Institute has a holistic approach that covers the mind, body and spirit. By engaging the arts to express and connect to one’s personal inner healing, their goal is to move individuals to a s…

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Jack Appleby's Approach to Narrative-Driven Social Media Content 21:09

2M ago21:09

21:09

On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…

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McKenna Sweazey's Insights on Web3, AI, and VR in Marketing 21:18

2M ago21:18

21:18

On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…

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#118 - Ross Ellis, Stomp Out Bullying 59:14

2M ago59:14

59:14

Scarlett’s guest is Ross Ellis, CEO and Founder of STOMP Out Bullying®. Ross is a nationally recognized subject matter expert for her work in bullying and cyberbullying prevention, violence against children, online safety, as well as being an expert in parenting. Ross founded STOMP Out Bullying, the leading national bullying and cyberbullying preve…

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Vishal Korlipara's Strategy for Running High-Performance Meta Ads 20:03

2M ago20:03

20:03

Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…

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Mark Huber's Method for Collecting Customer Evidence 21:41

3M ago21:41

21:41

On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…

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#117 - Chris Evers, Don't Be Afraid of Snakes 56:56

3M ago56:56

56:56

Scarlett’s guest is Chris Evers of Animal Embassy. Chris shares his personal story of how he came to teach essential life skills through animals. His goal is to cultivate kindness in schools and elsewhere through his fun, interactive programs. This consists of research-based, live animal experiences for people of all ages that brings science curric…

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Connect, Collaborate, Conquer: Your Guide to Irish Startup Week NYC 2024 26:23

3M ago26:23

26:23

https://irishstartupweek.com/ Calling all Irish founders and New York tech enthusiasts! This episode is your one-stop shop for everything Irish Startup Week NYC 2024. We delve into this exciting event designed to bridge the gap between the Irish and NYC startup ecosystems. First, we chat with Chris Walla, formerly of Dogpatch Labs and the mastermin…

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#116 - Dr. Sally Goldberg ,The Magic Word in a Child's Early Years is Connection 58:40

3M ago58:40

58:40

This is Part 2 of Scarlett Lewis’ podcast with Dr. Sally Goldberg, a pioneer in the field of early childhood education. Scarlett and Dr. Goldberg believe the magic word to the healthy development of our children is ‘connection.’ Parents need to focus on connection when their children are at a young age. Dr. Goldberg says that it’s best started from…

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Jason Vana's Step-by-Step Guide to Building Brands 31:19

3M ago31:19

31:19

In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a …

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How Grace Clemens Audits Digital Marketing for eCommerce Businesses 19:21

3M ago19:21

19:21

Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential area…

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How Alessandro Bogliari gets 10x results from influencer marketing 20:22

3M ago20:22

20:22

On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you shou…

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#115- Avraham Frank - A sense of safety, peace and calm for your students all in 1 minute! 1:03:13

3M ago1:03:13

1:03:13

Scarlett Lewis’ guest is Avraham Frank who encourages all schools to implement a Moment of Silence each school day. He has seen the gratitude of principals, teachers, students and parents in schools who use a moment of silence each school day. Avraham reads letters to Scarlett from students and principals who have written to him with appreciation f…

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Designing Revenue: Lessons From Spotify’s Gearóid O’Rourke 1:00:00

4M ago1:00:00

1:00:00

Who's on today's episode: On May 2nd we hosted “Designing Revenue: Lessons from Spotify’s Gearóid O’Rourke“, at Spotify’s incredible offices at 4 World Trade Center. Gearóid is a Design Director at Spotify, where he leads the team building Spotify’s Advertising Platform. Advertising on Spotify allows more that 350M people worldwide access all of S…

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How Rebecca Bender uses AI to measure content impact 17:44

4M ago17:44

17:44

On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire! In this episode, we talked about: The core reason Rebecca went freelance How to use AI to measure content impact The future of AI in marketing And more.…

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How Jason Etter helps companies clarify their story 20:37

4M ago20:37

20:37

On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as…

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#114 - Dr. Bernie Siegel - Sharing His Wisdom with Scarlett and her Mom 55:08

4M ago55:08

55:08

Scarlett Lewis and her mom, Maureen Lewis, interview world renowned physician and advocate for chronic illness patients, Dr. Bernie Siegel at his home in Woodbridge, CT. As a physician who has cared for and counseled innumerable people who’ve been threatened by an illness, Bernie embraces a philosophy of living and dying that stands at the forefron…

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How Katie Mitchell blends content and product marketing to grow 19:23

4M ago19:23

19:23

Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.Oleh MarketerHire

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Beyond Stigma: Championing Mental Wellbeing with Sarah Surgenor 34:59

4M ago34:59

34:59

This episode dives into the fascinating career journey of Sarah Surgenor, Senior Vice President of Marketing and Communications at the National Council for Mental Wellbeing. Sarah Surgenor is passionate about changing how behavioral healthcare is accessed and discussed. A communications expert with 20 years of national and international experience,…

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How Morgan Ingram uses subject matter experts to grow B2B companies 19:33

4M ago19:33

19:33

On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.Oleh MarketerHire

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#113 - Pastor Troy Martinez - Dads in Schools Making a Difference 58:16

4M ago58:16

58:16

Scarlett’s guest is Las Vegas pastor, Troy Martinez, founder of Dads in Schools. In response to rising behavioral issues, substance abuse and even gangs, Troy brought together a movement of community leaders, parents, and local volunteers who understand the power of presence to provide a safe environment that enables students to thrive as they focu…

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How Brianna Doe drives millions of impressions with B2B influencer marketing 19:36

5M ago19:36

19:36

On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…

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How Sam Omidi builds high-performance fractional marketing teams 19:24

5M ago19:24

19:24

On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…

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#112 - Andrea Ackerly & Kimberly JB Smith, Learn How To Have Hard Conversations With Your Kids 1:02:38

5M ago1:02:38

1:02:38

"I have been so inspired by you and what you've taught me. So much about what I've learned through the Jesse Lewis Choose Love Movement has led Kimberly and I to writing the words on the pages in our book The Dove Who Inspired Beyond Barbed Wire: Dr. Viktor Frankl.” Scarlett’s guests are author and educator, Andrea Ackerly and illustrator and educa…

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The C-Suite of Silicon Valley: Sarah Friar 51:56

5M ago51:56

51:56

On March 26th 2024, we hosted “From Northern Ireland to the C-Suite of Silicon Valley: A Discussion With Sarah Friar” in New York City. Sarah Friar is Chief Executive Officer of Nextdoor where she leads a team that revolutionizes the way people connect and build community. Before joining Nextdoor, Sarah served as CFO at Square, SVP of Finance & St…

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How Jeremy Scott drove $500k in revenue for Donovan's Dish in 4 months 16:52

5M ago16:52

16:52

Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics. Here’s what you’ll learn: - Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue. - The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months. - How …

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How Mark Kilens grows revenue by millions with people-first GTM 21:22

5M ago21:22

21:22

On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK. In this episode, you'll learn: What people-first GTM is How most companies are thinking about GTM the wrong way How to implement a people-first GTM motion in your company…

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#111 - Keely Roberts - The Fourth of July Tragedy That Changed Our Lives Forever 1:08:15

5M ago1:08:15

1:08:15

Scarlett Lewis met Keely Roberts a few months after the tragedy that forever changed the lives of her family members and the Highland Park, IL community. During their July 4th Independence Day parade in 2022, a gunman opened fire — killing seven people and injuring more than 40. Among the victims were Keely Roberts, and her twin sons Cooper and Luk…

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How Danil Saliukov sets influencer marketing up for FTC compliance 20:16

5M ago20:16

20:16

Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content. You’ll learn: - How to build and vet a network of 30,000 creators and influencers - What the future looks like with FTC regulations on AI and UGC content - How Danil thinks about AI (the good and the bad) And much m…

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#110 - Jonathan Lewis, Sr. - "Recognize that we need to teach our kids to co-exist" 56:40

6M ago56:40

56:40

Jonathan Lewis, Sr.'s son was murdered outside his high school in Las Vegas by a group of fellow classmates. The attack occurred on 11/1/23 and he was taken off life support 6 days later. Jonathan Jr. died defending his friend. He was murdered over a set of headphones and a vape pen. His dad responded by expressing forgiveness and compassion toward…

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From Diaspora to Deal Flow: Exploring Ireland’s Alternative Investment Opportunity with Alan Merriman, Elkstone 48:45

6M ago48:45

48:45

In this episode, we delve into the thriving Irish startup scene and the role of alternative investments in fueling its growth. We're joined by Alan Merriman, the Co-Founder and CEO of Elkstone, Ireland's alternative investment specialists, who leads a team of over 60 professionals dedicated to crafting bespoke investment solutions for diverse clien…

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How Brayden Cruz spent $450M on client ads in 7 years 18:09

6M ago18:09

18:09

Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying. Here's what you'll learn: • Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buying And much more!…

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What Are We Tolerating In Our Lives? 23:05

6M ago23:05

23:05

Girl, what are you just *tolerating* in your life that you KNOW in your heart you don't need to deal with? This conversation ranges from missing cell phone chargers, to creeper dudes, to mediocre employees, and much more. You know of course we go on a few tangents, and of course, we laugh at the utter foolishness of it all. TELL US: What kind of sh…

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#109 - Jenna Moniz of the HeartMath Institute - Do You Know The Power Of Our Heart? 1:11:27

6M ago1:11:27

1:11:27

Scarlett interviews Jenna Moniz, education program specialist for the HeartMath Institute. They discuss the power the heart has to influence all organs in the body based on your thoughts and emotions. Every bodily system syncs with the heart. Using scientific measurements of heart rate variability, the time intervals between heartbeats. High HRV is…

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How Janky Patel drove $50M in revenue with effective ad creative 17:12

6M ago17:12

17:12

Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder. Here’s what you’ll learn: Interactive vs static: The effectiveness of interactive…

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Spirit Guides, Reiki, Lessons From Beyond, and Seeing Your (Dead) Grandma In The Hallway 42:01

6M ago42:01

42:01

OMG YOU GUYSSSS... We are SO THRILLED to welcome Carolyn Rose, Psychic Medium, Reiki and Energetics practitioner onto the podcast. Carolyn talks about her journey to mediumship, how she helps others, and how WE can help ourselves by tuning into our own intuition. Girls, this is a FASCINATING discussion, and we are already planning on bringing her b…

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#108 - Angela Duckworth, Learn how you can develop ‘grit’ and why you need it to achieve your goals! 58:55

6M ago58:55

58:55

Scarlett’s guest for this episode is Angela Duckworth, author of Grit: The Power of Passion and Perseverance. Angela describes grit as having what some researchers call an”ultimate concern”– a goal you care about so much that it gives meaning to almost everything you do. Grit is holding steadfast to that goal even when you fall down and when progre…

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Fabulous Date Nights (And Some Small Tangents) 24:09

6M ago24:09

24:09

From our inbox..... What kind of date nights are YOU looking for? Our email is always open, as well as our IG and TikTok, and we WANT to hear from you! Tell us your best date ideas, feedback on the show, and what YOU would like to hear about! Hey, have you checked out our Insta? www.instagram.com/officialgirlsgirl Or... our TikTok? www.tiktok.com/g…

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#107 - Linda Couch - “We can't always choose what happens to us, but we can take our personal power back in how we choose to respond” 1:05:54

6M ago1:05:54

1:05:54

“We can't always choose what happens to us, but we can take our personal power back in how we choose to respond” Linda Couch is one of Scarlett Lewis’ best friends and has been an inspiration to her throughout her journey. Linda is a double heart transplant recipient, a kidney transplant recipient, cancer survivor and single mom of Blake. She is al…

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Girl- Get INSPIRED In Your Fitness Journey With IronHeart Jeremy 42:11

6M ago42:11

42:11

Hey, Girls Girls and Friends... this is such a special episode, AND it's our FIRST guest episode EVER! On today's episode, we welcome fitness expert, motivational speaker and legit Girl's Guy Jeremy Woodward, who talks with us about how he graduated from heart surgery to becoming an IRONMAN... and how ANYONE (yes, you, too, girl) can start your fit…

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The US, Ireland, and the Global Audience: A Conversation with Caitríona Perry, BBC News 46:36

6M ago46:36

46:36

In this episode, we chat with Caitríona Perry, the acclaimed Irish journalist and current Chief Presenter for BBC News. Caitríona, an award-winning journalist with deep experience covering both Ireland and the United States, offers a unique perspective on the complex relationship between these two nations. The conversation then shifts to Caitríona'…

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How Chelsea Castle led content marketing at two different A+ startups 19:26

6M ago19:26

19:26

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats. Here’s what you’ll learn: Unlocking the power of journalism in marketing Strategies for exponential organic traffic growth Creating high-performing content at scale…

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How Lucas Ballasy helps CPG brands increase conversions 17:34

7M ago17:34

17:34

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs. Here's what you'll learn: How to think about client experience as an agency How CPG brands can launch new products the right way Metrics your eCommerce brand absolutely needs to track And more!…

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#106 - Meena Srinivasan - Learn How To Strengthen Our Relationships and Make New Ones 1:00:04

7M ago1:00:04

1:00:04

Scarlett Lewis interviews individuals she believes are standouts in their efforts to provide hope and healing for our children and world. Meena Srinivasan is one of these individuals. Voted 1 of 10 powerful women of mindfulness and 'a precious ambassador of mindfulness' by Thict Nhat Han, Meena's philosophy born of her spiritual background has made…

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