In this episode of The Faces of Business, we welcome Mark Stiving, Ph.D., the mastermind behind Impact Pricing, to share his insights that can help B2B companies get more revenue for their products and services. Few voices resonate with the clarity, insight, and expertise of Mark Stiving, the mastermind behind Impact Pricing. With over a quarter-ce…

This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/using-value-to-break-down-silos/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Ema…

In this episode of The Faces of Business, we welcome Kyle Smith, CPA and Managing Partner at Strata Cloud, to share his thoughts on the importance of aligning personal goals with business vision for small business owners. Kyle is the Managing Partner at Strata Cloud. With a sterling track record in guiding SMBs toward sustainable growth and financi…

In this episode of The Faces of Business, we welcome Josh Malancuk, CPA, CMI, President of JM Tax Advocates. With an exceptional track record in uncovering and negotiating economic incentives, Josh brings to the table a wealth of expertise in property tax economic incentives, ensuring businesses not only survive but thrive by leveraging these often…

Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain. In this episode, Rishi shares about Walmart's lower pricing strategy. He emphasizes the importance of prioritizing the customer when determining pricing…

This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-fee-or-not-to-fee-that-is-the-question/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Sti…

In this episode of The Faces of Business, we welcome Richard Parker, CEO/President, Diomo.com, Founder and Managing Partner, Roy Street Advisors, to talk about the key things business buyers should know before trying to buy a business to maximize their chance of successfully achieving business ownership. A man of two worlds, Richard wields the powe…

Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, e…

This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-inward-focus-causes-horrible-decisions/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Ma…

In this The Faces of Business, Devin W. Craig, Partner, Broker, & Investor, Peterson Acquisitions, discusses the importance of incorporating your business exit strategy early so you can fully prepare your business for the exit and maximize your exist success. Devin is the Partner, Broker, & Investor at Peterson Acquisitions. He stands out in the bu…

In this episode of The Faces of Business, Matt Middendorp, Business Consultant, ESOP Partners, shares information on Employee Stock Ownership Plans (ESOPs) that could help you determine if an ESOP exit is right for your company. Matt is the Business Consultant at ESOP Partners. With an illustrious career that spans over two decades in banking and b…

Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out today’s podcast: Learn about the concept of "buying vision" and help your customers recognize the value o…

This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growth/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: …

In this The Faces of Business, Curt Anderson, Founder, B2Btail, Jedi Master of helping manufacturers “Stop Being the Best Kept Secret,” #GirlDad, and friend shares his personal experience with and firsthand knowledge of using livestreaming to build community, trust, and share information with your perfect customers. Curt has built his business firs…

In this episode of The Faces of Business, Tony Martignetti, founder and Chief Inspiration Officer at Inspired Purpose Partners talks about how people can unleash their true potential by finding their purpose. Tony is the Founder and Chief Inspiration Officer at Inspired Purpose Partners. With over three decades of cultivating leadership and navigat…

Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients. In this episode…

This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-biggest-revenue-leaks-discounts/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connec…

In this episode of The Faces of Business, Cari Jacobs-Crovetto, executive coach, and the mind behind The Force Majeure / Cari Jacobs-Crovetto discusses how she helps professionals reconnect with their true selves to rediscover who they are and lead more meaningful lives. Cari is the executive coach, and the mind behind The Force Majeure. With a div…

In this episode of The Faces of Business, Michael Levin, the visionary behind the Michael Levin Writing Experience and New York Times bestselling author shares how writing your own book can help you stand out, demonstrate thought leadership, and help you break free of the commodity trap. With a storied path from a law career to becoming the world’s…

Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and developing the competencies of the commercial people through customer orientation and commercial excellence. In this episode, Steve delves into the intricat…

This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-game-changer/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving…

In this episode of The Faces of Business, Heather Johnson (formerly Heather Dody), CEO, Ingenium discusses the current landscape for sustainable business waste management. Heather is the CEO of Ingenium. With over 25 years in hazardous waste management, her expertise has been pivotal in advancing sustainable waste solutions for many organizations. …

This one is the 8 of Clubs from the Impact Pricing card deck.  Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're all in agreement. Now, let's talk about the word markup. Markup is defined as, tell me what my costs a…

In this episode of The Faces of Business, Josh Malancuk, CPA, CMI, Founder, JM Tax Advocates, shares some of the opportunities he sees when helping clients minimize business property tax burdens. Josh is the Founder of JM Tax Advocates, which helps clients minimize business property tax burdens. With a laser-focused passion for real and private pro…

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work. Why you have to check out today’s podcast: Discover how…

This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-discount/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…

This one is the 8 of Diamonds from the Impact Pricing card deck.  Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions. And when I say every time, it's not only salespeople making sa…

In this episode of The Faces of Business, we feature the dynamic father-son duo, Mark X. Cronin & John Cronin, from John’s Crazy Socks. They’re not just business partners but pioneers in merging e-commerce with a profound social mission. Mark and John from John’s Crazy Socks are not just business partners but pioneers in merging e-commerce with a p…

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry verticals. In this episode, Ro…

This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mar…

In this episode of The Faces of Business, Patty Block, Founder and President, The Block Group Inc., delves into the pivotal subject of creating tangible business value for an elegant, strategic exit. Patty is the Founder and President of The Block Group Inc. As a prominent business advisor and business exit preparation expert, she is renowned for h…

This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would want to buy our product?" In B2B, value is measured in incremental profit. Your customer isn't going to buy anything from you, assuming it's a busines…

In this episode of The Faces of Business, Chad Jenkins, the entrepreneurial mastermind behind SeedSpark, unveils his unique strategies for exponential business growth. Chad, an esteemed entrepreneur with a history of transforming traditional businesses, shares his groundbreaking methods: Remove the FILM, Just Add A Zero, and 100X Collaborations. Ch…

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric d…

This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-then-think/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: …

In this episode of The Faces of Business, we welcome Dan Katibian, CPA, Owner and Founder, CFOFinancialSolutions to talk about the importance of generating the right financial information to facilitate the best decisions possible for your business. Dan is the Owner and Founder of CFOFinancialSolutions. With a mission to revolutionize business owner…

This one is the 8 of Spades from the Impact Pricing card deck.  You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to buy our product or not, but they're not choosing whether they buy our product or a competitor's product. When we can find ourselves in a 'will I' situat…

In this episode of The Faces of Business, we welcome Mike Blake, Partner, High Score Strategies, as he unravels the intricate relationship between business risk and business valuation. Mike is the Partner of High Score Strategies. With over two decades of expertise in business advising, appraisals, and venture capital, Mike has mastered identifying…

Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Management. In this episode, Arnab shares what's behind writing the book 'Game Changer' and discusses how the pricing strategy frameworks discussed inside…

In this episode of The Faces of Business, Malcolm Peace, Founder of Tsetserra Growth Partners, discusses his approach to buying and building blue-collar businesses. Malcolm shares insights into his investment approach, how to drive efficient processes, and the importance of maintaining a sales-first culture when scaling these businesses. His story …

In this episode of The Faces of Business, Clayton Stenson, Founder, The Unity Guide shares the challenges he sees that visionaries and integrators in EOS-based companies must overcome to be a powerful team. Clayton is the Founder of The Unity Guide. His work is pivotal for businesses stuck in a loop of frustration and inefficiency due to misalignme…

Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing str…

In this episode of The Faces of Business, David Hartley, Partner-in-Charge, Advisory, Anders CPAs + Advisors, shares his insights on how automation and AI combine to change the accounting world. David delves into the interplay of Automation and AI in the accounting sector. His insights are invaluable for those eager to understand and leverage the l…

This one is the 9 of Clubs from the Impact Pricing card deck.  We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think about the lifetime value of a customer. I'm not so worried about, "Can I get the three year contract sig…

This one is the 9 of Diamonds from the Impact Pricing card deck.  When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just pricing'. "Oh, we want to set our price this way." But it turns out it changes so much in your busine…

In this episode of The Faces of Business, we are talking with Daniel Steininger JD, CLU, President, Steininger & Associates LLC, and Instructor, Arizona State University, about how we can become more creative and innovative to solve pressing problems and meet our most urgent challenges. Daniel is the President of Steininger & Associates LLC, and In…

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books ‘The 10 Rules of Highly Effective Pricing’ and ‘The Pricing Model Revolution’, translated into 10+ languages. In this episode, Dan shares how these pricing models …

In this episode of The Faces of Business, Paul Daniels, Jr., international speaker, bestselling author, and board advisor, shares his insights on “How to become the Disruptor, not the Disrupted,” a topic that promises to be enlightening and transformative. Paul is an international speaker, bestselling author, and board advisor. Renowned as the “Inn…

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/brilliant-price-move-by-amazon-prime/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stivi…

In this episode of The Faces of Business, Jill Valdez, Founder & COO, LINK Consulting discusses how to transform businesses through effective communication. With her extensive experience, Jill specializes in helping leaders overwhelmed with daily operations build stronger teams. She understands the challenges of balancing employee engagement, reten…