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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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For Better Or Best Podcast

Charles and Shireen Kuykendoll

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Hosts Charles Beloved and Shireen Kuykendoll talk marriage, family life, Black love, and entrepreneurship. Join them every Wednesday where they share their experiences and give the audience a taste of how they balance chaos with blessings.
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Success without fulfillment is the ultimate failure. We are average people. We neither know the meaning of success nor fulfillment. We avoid failure at all costs. We work our asses off in office to get our salaries. We stay at our shops to earn our livelihood. We are simple people who are afraid to see big dreams. Some of us saw big dreams. But now we are back to living in our reality. By this podcast, I plan to change your reality. No I don't consider myself as an important person. But I wa ...
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Welcome to the wonderful world of Andy King. You know him from the hit documentary series 'Fyre Festival' which catapulted him into meme folk-lore. Now he is opening his celebrity contact book and asking them when they took one for the team. Follow the podcast for weekly episodes!
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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This episode is said to be our season finale (allegedly) and Shireen is flying solo without Charles. She is happily joined by one of her best friends, content creator, free diving mermaid and travel aficionado Rene Daniella, known on social media as @ownbyfemme. Shireen gives her guest her flowers, complimenting how intentional Rene is about postin…
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After giving Shireen more flowers this week, the Kuykendolls are joined by one of their favorites, Scottie Beam. Charles recalls meeting Scottie at his first Revolt event in Chicago and knowing immediately that she was a star. Shireen remembered watching Scottie at ComplexCon, realizing how much she makes Black women and men feel seen. Scottie ackn…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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This week the Kuykendolls dive into making a decision about having baby girl Beloved. Charles recalls the first episode ever being about the vasectomy and now 15 months later they're preparing to go through the process of IVF. Shireen says that he revealed he really wanted a little girl during her 37 week ultrasound while pregnant with Carter and s…
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Barely-making-it Beloved is fresh off of a flight to join Shireen and their guest, occupational therapist, Shardia Washington. Her intro defines what her exact medical title means as they discuss the very touchy topic of children. Identifying developmental hurdles as a parent can be tough. Shireen shares that their second son Carter was a little de…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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Friends, how many of us have them?! This week the Kuykendolls are joined by good friends Jae Murphy (DJ, host, artist) and Alex Hill (chef, food blogger, content creator). The guests start off disucissing their HBCU experiences, Jae was at Howard for broadcast journalism and Alex went to Hampton for PR/marketing. Charles gushes about wanting his ki…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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Blow-A-Bag Beloved is back with his wonderful queen Shireen, outfits matching, per usual. After exchanging pleasantries, compliments and big words, the two dive right in. People are pocket watching! Aesthetics and luxury are important, but working really hard to get a deal is too. Shireen spills the tea on the Palm Springs outlets and mentions that…
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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The Kuykendolls are back for a solo episode this week, after several deep chats with friends! It felt like a good time to share some personal health changes that both Charles and Shireen had been experiencing. Charles makes it a point to declare he is politically correct Beloved and doesn't speak on womens' bodies, but says that seeing Shireen preg…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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This week, Charles and Shireen are joined by content creator/researcher/entrepreneur Taiwo Ade and award-winning producer and journalist Krystal Franklin. Charles starts off professing his love for Instagram, citing that its his favorite social media platform. He talks about connecting with both guests via mutual friends that introfuced them to con…
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Shireen and "Bespoke Beloved" kick off the episode recalling what it felt like receiving the news that Charles was being laid off and the friendship assessments that took place. He explains that 90% of his close friends were there to support him in new endeavors but that 10% that he felt he had invested so much into, didn't show up as he'd expected…
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The first official guest on FBOB is none other than our very own EP, Bridget Kelly! While discussing how Charles and Shireen's paths crossed w/BK, Charles poses the question, 'do you know who you are'? They started out as fans of the music and now that they're friends, wanted to dive a little deeper into BK's origin story. Growing up in NYC, music …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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Byke like they never left! Charles and Shireen return for season 2 after an exciting year, full of wonderful changes. They start with a thank you to the audience (both real friends and fans of the show) for pressing them about returning to the mics. Charles then brings us up to speed on his professional adjustments. Having been no stranger to layof…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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