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Canberra music, art and lifestyle podcast. Every episode we are joined by two of Canberra’s finest with no host, so you get to hear it straight from the sauce. For full video experience subscribe to Mustard Flats on YouTube or visit mustardflats.com
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The Art Of Hospitality

The Business Blacksmith

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Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry. Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation. We tackle the gamut—marketin ...
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Welcome to The Vacation Rental Show: How We Grow. Consider this your playbook for all things vacation rental, as we deep-dive into the latest hot topics, technology, and strategies, to help you take your vacation rental business to the next level. Hosted by industry veteran, Lynell Gordon.
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Ginger Harrelson, co-owner and Corporate Counsel of Beachball Properties, and Scott Leggat, Director of Government Affairs and Advocacy at Inhabit IQ. Together they explore: The Alabama Tourism Protection Act Insights into navigating the legislative process Th…
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In this episode, we chat with Scott Leggat who is the Director Government Affairs & Advocacy at Inhabit IQ. We dive into regulations, how to build the right local relationships, marketing, Scott's background and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Scott LeggatOleh The Business Blacksmith
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Stacy Wesson, General Manager at Cascara Vacation Rentals. Together they explore: Tackling staff burnout Converting second homes into vacation rentals The need for improved industry education Implementing new technology Stacy Wesson is General Manager at Casca…
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In this episode, we're joined by Paul Waldschmidt, CEO of Ownerrez. We talk all about the origin of Ownerrez, an engineering mindset, updates, growth, funding in our space and LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Paul Waldschmidt OwnerrezOleh The Business Blacksmith
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Chris Wheeler, Owner of Scenic Stays. Together, they explore: How to book off-season rentals Using data to enhance the efficiency of housekeeping operations How to balance data insights with owner expectations in revenue management Chris is Owner of Scenic Sta…
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Michael Friedman, CEO of The Simple Life Hospitality and Co-Founder of Vacation Rental University. Together, they explore: Why property managers need to consider themselves part of the hospitality industry How to avoid the most common vacation rental mistakes …
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Susan Tormollen, Former Director of Marketing at Expedia, Founder of Camp Do It and Head of Marketing at A Better Meal. Together, they explore: Why you need to measure every part of the customer lifecycle Successful marketing strategies in the VR space How to …
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In this episode, we chat with Jeff Brown of IntelliHost on data, getting more traffic on Airbnb with testing, thumbnails, how to run tests and even more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jeff Brown IntelliHostOleh The Business Blacksmith
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Steve Caron, the Executive Vice President and Managing Director, Vacation Division at Inhabit. Together they explore: The importance of mindset Data-driven decision-making Embracing challenges The use of AI in the industry Creating exceptional guest experience…
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In this episode of The Vacation Rental Show - How We Grow, host Lynell Gordon is joined by Elaine and Lance Stitcher, the co-owners of Seaside Vacations and Sales. Together, they explore: How to build a brand from day one The good, and the not-so-good, stories from their journey so far Why you can’t be afraid to let people go when they’re not worki…
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In this episode, we chat with Dustin Abney of Portoro on his stunningly quick growth building his vacation rental mangement company to hundreds of units in just a few short years, trends, PMS platforms, building technology, what the future holds and a lot more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Portoro Dustin Abn…
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Amber Hurdle, founder of Employer Brand Central. Together they explore: Maintaining employee engagement during change Emerging branding trends Creating a “Brand Bible” Challenges faced by women in business today Amber is the founder of Employer Brand Central, …
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In this episode, we chat with Becky Large of Autism Travel Club on her movement to accept all travelers, why focusing on families with Autism can be not just be more 'welcoming' but also a driver of growth for your business too. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Becky Large Autism Travel Club…
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In this episode, we interview Wes Smithe of Direct Software on what it's really like to build a PMS, his unique takes on where we're heading, how change is creating opportunity for Direct and a lot more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Direct Software Wes Smithe…
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In this episode, we interview Tim Rosolio of Vrbo / Expedia Group on all things Vrbo, technology, tech debt, building towards the future, merchadising vacation rentals and a lot more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Tim Rosolio One KeyOleh The Business Blacksmith
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In this episode of The Vacation Rental Show - How We Grow, host Lynell Gordon is joined by John Stokinger, Director of Sales at Direct. Together, they explore: The camaraderie and communication of the vacation rental industry How some industry conferences could be improved to focus on education and cost efficiency Why it’s crucial for property mana…
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Michael B. Rubin, General Manager of Streamline Vacation Rental Software at Inhabit. Together, they explore: Streamline’s recent innovations How good customer feedback provides a solid foundation for future innovation The upcoming Streamline Summit Since the b…
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In this episode, we interview Darren Pettyjohn from Proper Insurance on why they're the world-class insurance product for vacation rental homeowners, guests and property managers. Darren shares his journey of what's it's like to 'swim away' from the crowd, being the most expensive offering and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fas…
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In this episode, we interview Chris Walker from Direct Booking Tools about his current approach to building tech that works and delivers the outcome that all PMs and VRMs are looking for. Chris also shares his background and history by getting into and building a vacation rental business in Hilton Head, SC. Enjoy! ⭐️ Links & Show Notes Adam Norko S…
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In this episode of The Vacation Rental Show - How We Grow, host Lynell Gordon is joined by John An, Founder and CEO at TechTape and President at Ohana Stay. Together, they explore: Why there is technology fragmentation in the industry How to implement tech solutions Revenue management in 2024 John is Founder and CEO of TechTape, providing short-ter…
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In this episode, we interview Marcus Räder from Hostaway about tech, funding, building a winning PMS platform, what scaling means for the STR/Vacation rental industry, his song and a LOT more. You don't want to miss this one. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Marcus Räder Hostaway…
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In this episode of How We Grow, host Lynell Gordon is joined by Brian Olson of Beachcomber Vacation Homes. Together, they explore: The increasing trend of shortened booking windows The rebranding of Northwest Vacation Rental Professionals to VR Nation Fostering a culture of trust in your team Brian is the Owner of Beachcomber Vacation Homes, offeri…
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In this episode of How We Grow, host Lynell Gordon is joined by Cara Shimizu of VR Decor. Together, they explore: How to make listing photos stand out Why you should make your property Instagrammable What colors rent well Cara is the owner of VR Decor, a specialist decorating company committed to helping short-term rental owners achieve maximum rev…
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In this episode, we interview Bryndee Barton from Loma Homes on her background in building long-term rentals, then working with her business partners into a brand-new short-term rental angle with designed + themed vacation homes. She breaks down why design and investing into an awesome guest experience is what has lead to the right outcomes for Lom…
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In this episode, we interview (for the second time) Tyann Marcink Hammond of many projects (linked below) but most known as the Queen Of Guest Experience for Touch Stay. We talk about what touch points are missing from many PMs and hosts workflows, building happy guest experiences and more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Con…
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In this episode of How We Grow, host Lynell Gordon is joined by Randy Hall of Liquid Life Vacation Rentals. Together, they explore: Marketing to new owners Hiring the right people as you grow Targeting the right areas for growth Randy is Owner and Team Leader of Liquid Life Vacation Rentals, bringing over 25 years of marketing and small business ex…
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In this episode, we interview Deborah Labi of Have You Got / The Techsplained Series on growth, building understanding in the vacation rental space of tech + tools, her new business launching now and a lot more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Deborah Labi Have You Got Network The Techsplained Series…
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In this episode of How We Grow, host Lynell Gordon is joined by Jessica Gillingham of Abode Worldwide. Together, they explore how to boost your reputation through: Crafting your own narrative Becoming an expert in the industry Communicating interesting information regularly with owners Jessica is Founder and CEO of Abode Worldwide, a specialist pub…
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In this episode of How We Grow, host Lynell Gordon is joined by Fred Boothby of Enjoy Unique Stays. Together, they explore: The value of mentorship across the vacation rental industry Why you should view each business operation as a separate entity The opportunities for inspiration that come from opening up your home In 2019, Fred co-founded Enjoy …
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In this episode, we interview Eric Thibodeaux of Current Tides Vacation Rentals + Safer VRs about building a world-class vacation rental business that takes every stakeholder into account including guests, owners and our community. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Eric Thibodeaux Safer VRs Current Tides Vacation…
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In this episode of How We Grow, host Lynell Gordon is joined by Justin Ford of Breezeway. Together, they explore: Taking appropriate safety measures for hot tubs and pools Where the real risks lie with fire pits Guests’ increasing focus on safety Justin is the Director of Short-Term Rental Safety and Certification Programs Director at Breezeway, as…
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In this episode, we interview Steve Milo and Miriam Ramsey from Vtrips. They share their (always) honest takes on where we're heading, VRMA, how Vtrips is doing, ethics of our industry and a lot more. Editor's note: we had some minor audio issues with Miriam's file, but it doesn't take away from the great information shared. Enjoy! ⭐️ Links & Show …
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In this episode of How We Grow, host Lynell Gordon is joined by Justin Ford of Breezeway. Together, they explore: Why accidents are so common in vacation rentals The most common causes of injuries and fatalities and how to prevent them The toxic mindset many are plagued with Justin is the Director of Short-Term Rental Safety and Certification Progr…
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In this episode, we interview Matthew Loney with Xplorie on overall guest experience, service vs hospitality, building the right setup for guests and lot more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Matthew Loney XplorieOleh The Business Blacksmith
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In this episode, we interview Jeff Ostermann from Sweetwater (Sweetwater is the world's leading music technology and instrument retailer) about how customer care leads to the ideal outcome not only for happy customers, but for their business as well. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jeff Ostermann Sweetwater…
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Mahwussh Alam, the CEO of One Perfect Stay. Join them as they: Dive into Mahwussh’s journey from starting in the vacation rental space during Airbnb's rise in Dubai to her aspirations of managing thousands of units across the Middle East Uncover the strategies…
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In this episode, we interview Jeff Iloulian and Kimberly White from HostGPO on their approach to marketing, brand building, standards, scaling, 'starting from the bottom' and more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Kimberly White Jeff Iloulian HostGPOOleh The Business Blacksmith
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Vickie Storm of iTrip. Together, they cover: Why to consider using a franchise model Key benchmarks when scaling a franchise Advice for switching to a franchise model How franchising often exceeds expectations Since 2016, Vickie has been involved with iTrip, i…
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In this episode of How We Grow, host and vacation rental industry veteran Lynell Gordon is joined by Eric Goldreyer of bnbfinder. Together, they cover: Why property managers are driving direct reservations Eric’s advice for vacation rental managers: have a website How travelers are actively searching for the option to book direct Eric is CEO of bnb…
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Adam Knight of Recreation Vacation Rentals. Together, they cover: The four ‘C’s of hospitality What makes good communication with owners How to grow when you can’t afford to hire new team members How negative experiences can improve your approach to hospitalit…
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