Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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A-list guests like ... Paul McCartney, Stephen Colbert, Kyra Sedgwick, Kevin Costner, Spike Lee, Bryan Cranston, Kristin Chenoweth, David Duchovny, Neil deGrasse Tyson, Bill Burr, Laura Prepon, Billy Bob Thornton, Michael Strahan, Historian Jon Meacham, Judd Apatow, Kristen Chenoweth, Thomas Friedman of The New York Times, , Sanjay Gupta, Ken Burns, Bill Wyman-The Rolling Stones , Tim Robbins, Bob Costas and MORE, join Emmy & Peabody award-winning comedian Paul Mecurio who interviews the big ...
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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34: How to Scale Your Interior Design Business to 7-Figures
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Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wantin…
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Ep. 85 - Let's Talk About Attracting Brand Partnerships with Natalie Papier
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Natalie Papier is an interior designer, art curator, and TV personality based in Charlotte, North Carolina. Natalie believes that meaningful design starts with art and that homes should be a reflection of the people who live in them, full of life, character, and warmth. She is a host of Magnolia Network’s Artfully Designed, now in its second season…
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Ep.84 - Let's Talk to Suzanne Robson about Starting a Second Career in Interior Design
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In this episode we are talking to Suzanne Robson from Suzanne Robson Design located in Austrilia about the challenges involved in starting a second career in the interior design space along with running our own design businesses. Website: https://www.suzannerobsondesign.com.au/ Instagram: @suzannerobsondesign Profit Academy: https://theprofitacadem…
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33: How to Build & Design a Company Culture w/ Josh Dykstra
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Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra bac…
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Ep.83- Let's Talk About the Power of Process with Rebecca Hay
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Rebecca Hay is known for her authentic, all-inclusive approach and has spent much of her design career building relationships with other designers and entrepreneurs. She has built a successful, 7 figure interior design business by trial and error, podcasts, online courses, and books. Over the last decade she has grown from an insecure student to ha…
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Ep. 82 -Let's Talk About Using an Art Advisor to Enhance Interior Design Services with Katherine Earnhardt from Mason Lane
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In this episode of "Let's Talk About Using an Art Advisor to Enhance Interior Designs," Laura Thornton chats with Katharine Earnhardt from Mason Lane Art Advisory. Katharine shares her extensive experience and insights on how contemporary art can elevate interior spaces. She discusses the importance of selecting art that not only complements the de…
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32: Art, Design, & Affordability [Roundtable]
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Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an impor…
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Ep. 81 - Let's Talk Designer Q+A for August 2024
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Designers questions are answered on the last Monday of the month. Send in your questions to get answered. More information on The Profit Academy for Interior Designers can be found here: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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Ep.80 - Let's Talk About Unlocking Profits: Why Interior Designers Must Embrace Wholesale Over Retail
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In this enlightening episode of our podcast, we delve into the crucial shift from retail to wholesale sourcing for interior designers and decorators. We explore why embracing wholesale can dramatically increase profit margins, ensure project exclusivity, and reduce competitive price shopping. The episode provides a wealth of information on where to…
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David Arquette - "Scream," "Friends," "The Good Half"
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David is hilarious in this really fun conversation about his newest project, "The Good Half." David gives us a cool look into his famous, creative family - hear about how his eclectic mother (a former burlesque dancer who David named his nightclub named) and artistic family (sisters Roasanna and Patricia) inspired him to be an actor and hear how fu…
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31: How to Make Money as an Interior Designer with Laura Thornton
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Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster,…
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Ep.79 - Let's Talk about Public Relations with Allyson Conklin of ACPR
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Boutique PR agency founder committed to helping new and heritage brands achieve awareness through meaningful earned media placements. I launched ACPR in 2010 on a mission to do better PR. I now lead a small team who serves ~15 forward thinking, industry disrupting visionaries in the beauty, home, and lifestyle spaces. Website: https://allysonconkli…
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Ep. 78 - Let's Talk About Fractional Marketing with Jason Shader Smith From MLH Agency
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Jason Shader Smith is the founder and principal of The MLH Agency, an integrated marketing agency providing full-service branding, public relations, and event curation services. Passionate about working with mission-led startups, he founded MLH in 2023 to provide small and medium-sized businesses with fractional marketing support. Today, the agency…
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Mika Brzezinski - Co-Host of MSNBC’s “Morning Joe” and Founder of "Know Your Value," a global initiative.
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A fun, fascinating conversation with Mika about her "Know Your Value" initiative that empowers women to grow their careers and form healthy habits. Hear who some of the amazing women from business, entertainment and more who are on the newest "Know Your Value Forbes 50 over 50 list." Mika also has great insight into the Kamala Harris campaign, the …
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30: 2024 Las Vegas Summer Market with Diana Rushton
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Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your…
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Ep.77 - Let's Talk Designer Q&A for July.
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In this month’s interactive episode of "The Business of Beautiful Spaces," Laura Thornton dives into the most pressing questions from interior designers. From tackling complex project challenges to refining business strategies, Laura offers tailored advice and insights to elevate your design practice. Whether you’re struggling with client communica…
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Sal Paolantonio - ESPN NFL Correspondent, NFL Countdown, Host "NFL Matchup"
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A view of football that you've never heard before. Sal talks in depth about his new book, "How Football Explains America," and explains how football originated in America, how football in America was influenced by African American culture, military history and cultural shifts across generations and why the Quarter-Back Position is the most revered …
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Ep. 76 - Let's Talk Seasoned Insights: Navigating Misconceptions in Interior Design Business + So Much More with Sarah St. Amand
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Welcome to another episode of "Let's Talk Design," where we dive into the heart of interior design with the experts who shape our spaces. Today, I'm thrilled to introduce a very special guest, Sarah St. Amand. With over 25 years of experience, Sarah has masterfully assembled a dynamic and creative team at Sarah St. Amand Interior Design. They speci…
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29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
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Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opp…
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Ep.75 - Let's Talk about Paying Yourself with Danielle Hayden, CEO of Kickstart Accounting
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Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With ov…
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Ep. 74 - Let's Talk About Mastering the Business of Interior Design with Stacey Cohen
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In this exciting episode of "The Business of Beautiful Spaces," we are thrilled to welcome Stacey Cohen from Stacey Cohen Design and Design Your Business with Stacey Cohen Workshops. Stacey brings her wealth of experience from running a successful design firm for over 15 years and shares her journey in developing a comprehensive step-by-step guide …
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28: Marketing Strategies for Interior Designers [Roundtable]
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Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for …
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Jane Clauss - Emmy Winning Host, CBS Anchor, "The Today Show," Host "Creative Living"
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A really fun conversation with Jane about her amazing career as a host, CBS news anchor and nationally known DIY expert on such shows as NBC’s The TODAY Show, FOX Good Day, and HSN to name a few. Jane explains why being a radio host for 4 hours a day early on in her career was so instrumental to her success on TV. Hear what makes Jane such a GREAT …
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Ep. 73 - Let's Talk about Strategy and Marketing for Interior Designers with Melissa Galt
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Melissa is a former successful residential interior designer with over 25 years of industry experience. Since becoming a business coach 15 years ago, Melissa has worked with thousands of clients to dramatically boost their revenue and deliver more time for creative work through smart systems and proven processes. Most importantly, Melissa believes …
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Ep.72 - Let's Talk about Designer's Questions
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This episode I am answering your questions! Last Monday of the month I will answer you questions, so send them in at info@thebusinessofbeautifulspaces.com The Profit Academy for Interior Designers: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay …
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27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
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Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more…
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John Ratzenberger - "Cheers," "Cars," "Inside Out 2"
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John created one of the most iconic characters in television history - Cliff Clavin of "Cheers." Hear the fascinating story how that character was created, how John's 10 years touring Europe as a performer led to him landing the role of cheers, what his huge comedy influences are and much more.Oleh Paul Mecurio
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Ep.71 - Let's Talk to The Productivity Specialist, Amber De La Garza
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Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Strai…
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Ep. 70 - Let's Talk About Creating Brand Obsession with Jeffrey Shaw
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From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S. Today, Jeffrey spe…
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26: 2024 Interior Design Trends with Diana Rushton
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Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—…
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Ep. 69 - Let's Talk About the Profit Academy for Interior Designers
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Introducing The Profit Academy for Interior Designers The ultimate blueprint to pricing expertise and elevating your profitability with this online course exclusively tailored for interior designers, decorators, stagers and any design enthusiast. In this program you learn by a step-by-step approach how to confidently price your interior design proj…
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Ep. 68 - Let's Talk About Introducing a Repricing Fee to Maintain Workflow in your Design Business
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In this episode, we will explore how to manage clients who delay the timeline after the design presentation, holding up your workflow. Whether clients are busy with life or struggle with decision-making, there are strategies to keep them on track. One effective approach is making project pricing valid only for a certain period and implementing a re…
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25: Networking Tips for Interior Designers with LuAnn Nigara
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Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry jus…
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Ep. 67 - Let's Talk about Designing for Condo Projects
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This episode I focusing on the complexities of condo projects for interior designers, here's a structured way to discuss the critical aspects such as understanding condo board rules, logistical considerations, design limitation and solutions and regulatory compliance. The Profit Academy for Interior Designers: https://theprofitacademyforinteriordes…
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Ep. 66 - Let's Talk About the Power of Mindset Coaching with Jami Sparling of Authentic Armour
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Speaking with Jami Sparling, mindset coach from Authentic Armour in this episode. Jami is a mindset coach and the founder of Authentic Armour, empowering entrepreneurs to unlock their potential through transformative mindset coaching. With a diverse background spanning paramedicine and interior design, Jami's transition from creative entrepreneur t…
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24: How to Close Sales Using Body Language with Nancy Ganzekaufer
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Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes …
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Ep. 65 -Let's Talk about Mastering AI in your Design Business with Stacy Thorwart from The Intelligent Designer.
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Leveraging her expertise in both residential and commercial design, Stacy has created an accessible online education platform that equips designers with the skills and knowledge to seamlessly integrate AI into their workflows. Since its launch in 2023, AI for Interior Designers has taught over 550 designers globally how to unlock AI’s potential. In…
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Ep. 64 - Let's Talk about Scaling your Business with Katie Decker - Erickson from Color Works
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Katie Decker-Erickson began Color Works in 2007 to combine her love of color and beautiful design with her business savvy and the experience she gained while earning her MBA and certification from the International Association of Color Consultants and Designers. The result is a process-driven design firm that emphasizes your ROI just as much as it …
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23: Brand Identity & Design for Interior Designers with Corey Fuller
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Send Katie a Text Message!! Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tel…
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Tim Blake Nelson - "O Father Where Art Thou," "Minority Report," "Dune Part 2"
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Tim is one of Hollywood's most versatile and brilliant actors who gives us an insider's look into his great new movie, "Asleep in my Palm," tells the story of a father and his daughter living off the grid on the outskirts of an elite liberal arts college in northeastern Ohio. Tim reveals why he took on the part, how he chose the incredibly unique c…
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Ep. 63 - Let's Talk About the Importance of Accounting Reports with Nolan Bradbury
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Nolan Bradbury is a seasoned professional with a passion for helping business owners achieve their dreams through sound accounting and financial strategies. Nolan is on a mission to empower entrepreneurs to achieve their goals and unlock the full potential of their enterprises. He understands that a well-tuned and financially sound business is the …
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Ep. 62 - Let's Talk about the Importance of having a Process with Kristen Thomas of Studio Thomas
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Inspired by the principles of quality over quantity and timeless, functional beauty, Kristen Thomas is a Colorado-based interior designer committed to designing spaces that elevate the everyday. She founded Studio Thomas in 2013 and under her passionate leadership, the studio has swiftly become Colorado's go-to bespoke design firm, gaining national…
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22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
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Send Katie a Text Message!! A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn’t need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based …
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Ep. 61 - Repeat - Let's Talk about Prepping for High Point Market
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Let's talk about prepping for High Point Market! Tips and tricks in surviving High Point Market in October. From booking early, to shoes, appointments and more. High Point Market website: https://www.highpointmarket.org/ Freebie "Welcome Guide" Template: https://the-business-of-beautiful-spaces.ck.page/ The Profit Academy for Interior Designers: ht…
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Joy Reid- "The Reid Out" - MSNBC
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Joy gives a new perspective to the civil rights movement through this fascinating look into the lives of Medgar and Myrlie Evers who were married and considered 2 of the greatest civil rights leaders of the civil rights movement. Joy talks about her new book in which she chronicles this beautiful love story between Medgar and Myrlie. She describes …
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Ep.60 - Let's Talk about Creating Community with Sun Ah Brock from Lux Decor + Lux Community
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Sun Ah Brock, the founder of LUX decor, is a driven entrepreneur dedicated to fostering the most influential design community in North America. Owning her design firm since 2003, LUX decor has thrived under Sun Ah's leadership, garnering recognition for its exceptional service and design prowess, winning prestigious awards, and earning features in …
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21: Target Audience Personas & Marketing with Bill Gelgota
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Send Katie a Text Message!! The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover the…
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Ep. 59 - Let's Talk about Creating Memorable Client Experience
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In this episode, we explore how interior designers can enhance the client experience throughout the design process. Thornton Design exemplifies this approach through personalized communication from the initial contact, offering detailed guides and consultations to foster collaboration. From handwritten thank-you notes to thoughtful gestures like re…
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Ep. 58 - Let's Talk About Turning 50 Years Old + Being An Interior Designer for 27 of those 50 Years!
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Ahhhhh! This week I turn 50 freaking years old! How did that happen?!?!?! Where has the time gone, it really does fly by. Over half of that time I have been running an interior design business and I want to share on today's episode the confidence and the bravery that each of us designers have in us to branch out and start our own businesses! Let's …
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20: Business Insurance Basics for Designers with Stephen Wisocky
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Send Katie a Text Message!! Insurance should grow alongside your business—it’s not a set it and forget it situation! So let’s talk about the insurance needs of interior designers. What insurance must you have as soon as you open your design firm? How do your insurance needs change as your firm grows? And what rates can you expect to pay? Stephen Wi…
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