Podcast terbaik Kartik Kaushik (2024)

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Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2) 38:11

2y ago38:11

38:11

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of …

1
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1) 30:57

2y ago30:57

30:57

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of …

1
Kaushik Mukherjee on The Journey & Evolution of SUGAR 36:28

2y ago36:28

36:28

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR. He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more. Find Kaushik on Instagram | Twitter…

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Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari 37:32

2y ago37:32

37:32

In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its …

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Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan 1:03:12

2y ago1:03:12

1:03:12

This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which place…

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Your Phone is Your Production Studio ft. Nicola Mendelsohn 24:52

2y ago24:52

24:52

This episode of Advertising is Dead was recorded at the Meta creator's day event! Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and th…

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Personal Branding & the Communications Landscape with Karthik Srinivasan 51:53

2y ago51:53

51:53

In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space. Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top e…

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Twitter Trends Report 2022 with Rishabh Sharma 42:36

2y ago42:36

42:36

In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurs…

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Enabling Creators through Community & Spaces with Azaan Feroz Sait 37:27

2y ago37:27

37:27

In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment …

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HDFC Investverse E1: Preparing to be Unprepared ft. Varun Duggirala 16:42

2y ago16:42

16:42

As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's future. In the very first episode of Investverse, an investor education initiative by HDFC Mutual Fund, our host, Anupam Gupta will be joined by Varun Duggirala, who is an entrepreneur at heart and t…

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Blending Fitness & Tech with Ketan Mavinkurve 39:01

2y ago39:01

39:01

In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app. He talks about the fitness industry in general and how he has been trying to blend fitness with Technology and build a product that can help people with their fitness journeys. Varun & Ketan also discuss the similarities and dif…

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Abhishek Patil on Problem-Solving Brand Growth through Community 52:02

2y ago52:02

52:02

Problem-solving often takes more than one person. The collective knowledge and individual perspective toward a problem help solve it and accelerate growth. On this episode of Advertising is Dead, Varun is joined by Abhishek Patil, Founder of GrowthX. He talks about how he built a community of individuals in charge of solving growth problems across …

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Minu Margeret on the Importance of Community Building for a Brand 40:18

2y ago40:18

40:18

Have you ever felt that you want to wear something trendy yet comfortable? And observed how Athleisure has caught on in the recent time? In this episode of Advertising is dead, our host Varun talks to BlissClub’s founder Minu Margaret and discusses her journey of building a community-centric brand. Being a young entrepreneur, she also talks about t…

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Anurakt Jain on Building a Capital Platform that enables Growth for Businesses 44:37

2y ago44:37

44:37

In this episode of Advertising is dead, Varun is joined by Anurakt Jain, the co-founder of KlubWorks who takes us on his entrepreneurial journey & his approach to revenue-based finance, start-ups & venture capital. He also talks about the traditional ways of business versus the western. Further, he also explains the correlation between revenue & re…

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Shephali Bhatt on the Evolution of the Creator Economy 1:02:28

2y ago1:02:28

1:02:28

Gone are the days when content creation was a fun pastime. It is a full-time job and takes a village to make things happen. In this episode, Varun Duggirala is joined by Shephali Bhatt, Senior Assistant Editor, Live Mint; to discuss the booming industry of content creation & how it impacts us. Shephali's expertise lies in Tech, Pop Culture, Interne…

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D2C Deep-Dive ft. Arjun Vaidya, Founder - Dr. Vaidya's 35:26

2+ y ago35:26

35:26

In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experiment…

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The Metaverse & Virtual Experiences with Piyush Gupta 48:26

2+ y ago48:26

48:26

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does …

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Aayushman Sinha on the Growth of Musicians as True Culture Drivers 44:30

2+ y ago44:30

44:30

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want …

1
Guilt-free snacking with Suhasini Sampath 36:44

2+ y ago36:44

36:44

At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt. YogaBar is a nutrition-led food company, offering full…

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Manish Pandey on The Creator Economy 53:33

2+ y ago53:33

53:33

The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy. Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations. In…

1
The evolution of the Furniture Market 37:46

2+ y ago37:46

37:46

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present. The current consumer likes choices and one particu…

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Being True with Food & Consumers 52:13

2+ y ago52:13

52:13

Fill out the IVM Survey: https://ivmpodcasts.com/survey In this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells …

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Building Digital-First Businesses with Pallavi Utagi & Mamta Roy 57:24

2+ y ago57:24

57:24

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. Aiding this ambition and move was Meta- the company that has most social media under its wing including Facebook, Instagram & Whatsapp. And because everyone juggled between these 3 apps, many Small & …

1
The Business of Fame with Malini Agarwal 35:09

2+ y ago35:09

35:09

In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder & Creative Director MissMalini Entertainment, Girl Tribe & Co-Founder of Good Creator Co. She takes us through the journey of establishing Miss Malini, how it began as a blog and eventually became an empire consisting of multiple offsets that aim at helping…

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Linkedin & Creator Acceleration with Pooja Chhabria & Pooja Dhingra 37:32

2+ y ago37:32

37:32

In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria (APAC Head of Creator Management, LinkedIn) and Pooja Dhingra (Pastry Chef, Founder- Le15 Patisserie) to talk about LinkedIn's Creator Accelerator Programme. Creation on LinkedIn is about the opportunities that can happen when our members connect with each other. Ac…

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Saransh Goila on the Journey of a Foodpreneur 1:04:27

2+ y ago1:04:27

1:04:27

In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture 'Bambai Meal Rolls'. He also tells us how he became a Chef- from failing Biotechnology to acing Hotel Management exams, working as a Chef in a Hotel, a Food channel, a Food Show, and now a Foodpreneur. He shares his inspirations on t…

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Understanding School Ed-Tech with Anupam Gurani 50:44

2+ y ago50:44

50:44

This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD- India’s foremost player in the School EdTech category. It currently empowers 3000+ affordable private schools catering to 12 lakh+ students in tier 2+ cities and is solving the problem at the core education level by encouraging schools to transf…

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Hitesh Dhingra on the Evolution of the Male Grooming Industry 46:56

2+ y ago46:56

46:56

In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of starting a man's grooming and wellness products company happened. He tells us about the present consumers, shares some interesting insights about how the product was received initially and how it is n…

1
Vedant Lamba on Scaling Sneaker Culture 51:32

2+ y ago51:32

51:32

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVB In this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, founder of The Mainstreet Marketplace, a company that has been redefining the sneaker culture in India by making exclusive kicks accessible to the niche yet prevalent market of sneakerheads. Vedant talks …

1
Aneesh Bhasin on Building Mass Premium Non-Alcohol Products 43:23

2+ y ago43:23

43:23

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and pla…

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Aman Gupta on building boAt, Shark Tank & Happiness 41:05

3y ago41:05

41:05

In this episode, Varun is in conversation with Aman Gupta, Co-Founder & CMO of boAt. He talks about capturing the audio accessories market at the right time, foraying into wearables and more, and being profitable from day zero. Varun also questions him about being one of the sharks on Shark Tank India and his experiences on the same. Further, Aman …

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Alex Dwek on Creator-led Education 44:53

3y ago44:53

44:53

In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media and technology has enabled many to take creative initiatives, not necessarily with any formal education. As they embark on the journey and gather experiences on the way, it is a learning for them, an…

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Rohit Raj On Being a Creator's CEO, Dhindora & Beyond 47:52

3y ago47:52

47:52

On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a beloved content creator- BBKiVines, and gives us exclusive BTS into the making of 'Dhindora'. He also tells us what it takes to be a creator's backbone, handling the business side of things, emerging thr…

1
Arman Sood On Reinventing How We Drink Coffee 40:11

3y ago40:11

40:11

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educ…

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Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India 48:43

3y ago48:43

48:43

In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an int…

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Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary 33:50

3y ago33:50

33:50

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons Inc Asia). The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home. The conversation goes through various aspects of how vi…

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Anmol Gill on Balancing Culture, Technology and Brand Experiences 32:57

3y ago32:57

32:57

On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Customer Marketing, BACARDÍ, India. The two discuss how the AlcoBev industry reaches out to the consumers and the kind of brand connect it has with the consumers. Varun and Anmol also discuss the role of culture in marketing, as well as the evolution of the modern …

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Divyanshu Damani on Helping Creators Monetise Beyond Advertising 42:58

3y ago42:58

42:58

On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, co-founder and CEO at TagMango. The two discuss how content creators can monetize their content - going beyond the traditional ads and brand deals. The conversation goes into the details of influencer marketing, NFTs, organic reach and various aspects of content crea…

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Mythpat on his Creator Journey & Being an Entertainer 43:07

3y ago43:07

43:07

Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey towards content creation, his experience in the world of gaming content, the recently conducted 'Ticket to Cricket' event, and about him being an all-round entertainer! Make sure to tune in to this epis…

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Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond 39:23

3y ago39:23

39:23

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed. The ed-tech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various…

1
Paul Ravindranath on Helping Startups Accelerate and Innovate 39:59

3y ago39:59

39:59

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space. They’ve also been boosted by programs that have helped accelerate their process of innovation. One such accelerator that has enabled startup’s not just with advanced technology but also with broad based mentorship and supp…

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Pooja Dhingra on Her Entrepreneurial & Creator Journeys 38:44

3y ago38:44

38:44

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined by Pooja Dhingra, Pastry Chef, Creator, Podcaster, Author & Founder/ CEO of Le15 Patisserie. Pooja talks about her entrepreneurial and creator journeys and makes us understand how she does, what she …

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Sharmin Ali on Evolving Empathy in Content with AI 34:41

3y ago34:41

34:41

The content marketing space has been ripe for disruption for some time now. And with the advent of the marketplace as well as the AI driven capability set around content marketing we are at an inflection point on not just how we market content but how we create the content supply as well. On this episode, Varun is joined by Sharmin Ali, Founder and…

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Arun Srinivas & Sravanth Aluru on Reimagining Brand Experiences 47:17

3y ago47:17

47:17

Brand experiences in a post-pandemic world have evolved far beyond the realms of physical and digital. In many ways platforms like Facebook have facilitated the growth of different formats with different forms of interactivity to truly expand the consumer brand experience. This has made AR a mainstay and the opportunities beyond especially in comme…

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Ankit Vyas on Equality in Education 34:27

3y ago34:27

34:27

The increased privatisation of education over the years has led to the dynamic evolution of the educational system as a whole . However, its also led to severe inequality in the the way we educate, as well as given rise to a need to regulate how this privatised model should function especially keeping in mind the disruptions driven by the pandemic …

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Sahil Contractor & Sandeep Jethwani on Reimagining & Democratising Investing 59:11

3y ago59:11

59:11

The fin-tech segment has grown by leaps and bounds with many tech-first entrepreneurs coming in to enable easy access to financial instruments for a product consumer base. On this new episode, Varun is joined by Co-founders of dezerv. Sahil Contractor and Sandeep Jethwani. Sahil and Sandeep talk about their business model, their experience in inves…

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Masoom Minawala on her Creator Journey, Fashion Blogging & beyond 55:31

3y ago55:31

55:31

The journey of a creator tells us many stories and insights. Right from balancing between creating content, building businesses around them and their personal lives, also ways of growing as individuals and as creators. One such creator is Masoom Minawala. On this week's episode, Varun is joined by Luxury Fashion Influencer, Masoom Minawala. Masoom …

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Culture Next: Podcasts feat. Yogi & Kabeer, Sarthak Mishra & Arjun Kolady 1:07:38

3y ago1:07:38

1:07:38

Understanding how millennials and Gen Z create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. Add to that, the shifts that the Covid-19 pandemic has brought about and a deep dive is the need of the hour. A lot of these insights come to light in Spotify’s Global Trends Report “Culture Ne…

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Culture Next: Music ft. Kevin Fernando, Hanita Bhambri & Arjun Kolady 1:07:00

3y ago1:07:00

1:07:00

The cultural shifts in the world around us are now primarily driven by millennials and Gen Z. Understanding these shifts along with those driven by the COVID-19 pandemic in how we create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. A lot of these insights come to light in Spotify’s Gl…

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Vikas Gupta on Evolution of Learning 50:58

3y ago50:58

50:58

The traditional scope of education and learning based publishing has always been a strong support system for the overall education ecosystem. But, as the way we learn and even look at education has evolved so have these publishers, who made the pivot from pure play publishing to EduTech. One company which has made this shift is Wiley. On this episo…

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