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Books Are Great

Jeff Brandwein and Joe Arko

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Books Are Great is an audio show by Jeff Brandwein and Joe Arko. They sit down and discuss usually one book per episode, with the purpose of finding the valuable ideas inside. Joe and Jeff generally read nonfiction books about personal growth, goal setting, habit formation, psychology and many other practical topics. The conversations are unscripted.
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Cliches, turns of phrase and common expressions can all be poked fun at. We are happy to use them in lieu of finding our own, original words; but do they actually get the job done? Benno Nelson joins this special guest-hosted episode to discuss words, phrases and their purposes in the context of this lovely little work from the turn of the 20th cen…
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The path to mastery includes many plateaus, short bursts of improvement and requires a lifetime of vision. George Leonard teaches us to love the plateaus. He teaches us to develop the vision. We concentrate on steady improvement, understanding that there will be setbacks and frustrations. By enjoying the process, enjoying each practice, loving the …
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1. Lead from the inside out 2. Bench the Ego 3. Let each player discover his own destiny 4. The road to freedom 5. Turn the mundane into the sacred 6. One breath = One Mind 7. The key to success is compassion 8. Keep your eye on the spirit, not the scoreboard 9. Sometimes you have to pull out the big stick 10. When in doubt, do nothing 11. Forget t…
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Seneca was born in Spain, lived much of his life in Rome, and was the advisor to several emperors. He was exiled, fell deathly ill, brought back to advise again, and eventually died under Nero. As one of the original stoic thinkers, his wisdom is timeless. His advice hasn't gone stale in the 2,000 years since it was written. Seneca spent a lifetime…
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Exhibit a ferocious and intelligently applied work ethic directed at continual improvement Demonstrate respect for each person in the organization Be deeply committed to learning and teaching Be fair Demonstrate character Honor the direct connection between details and improvement, relentlessly seek the latter Show self-control, especially under pr…
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Awaken the Giant Within is a step-by-step guide to changing your life for the better. We're all guilty of leaving our best inside of ourselves. So, what can we do to be better every day? Tony lays out the fundamentals to progress, the tactics that will help you get there and the identifiers to look for when deciding whether or not you're headed in …
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Emotional awareness is something we are not taught in school. We enter the workforce knowing how to read, write, and report on bodies of knowledge; but too often we lack the skills to manage our emotions in the heat of the problems we face. Good decisions require fare more than factual knowledge. They are made using self-knowledge and emotional mas…
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Edward Bernays, the nephew of famed Psychoanalyst Sigmund Freud, was the first pioneer of the profession of Public Relations. He changed the minds of millions of people, without them even knowing. Bernays convinced the American public to eat a breakfast of bacon and eggs. He helped change the minds of thousands of women towards the habit of cigaret…
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Michael E. Gerber wrote this small business classic in the mid 90's, and popularized the idea of systematizing one's enterprise. The trick lies not in working as hard as possible to make widgets 15 hours a day, according to Gerber, but instead the goal should be to hire and facilitate someone else's ability to make those amazing widgets. Doing that…
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Ed Catmull basically invented the concept of an attractive and successful "Company Culture." He very carefully cultivated the attitude and culture of creativity within the walls of his businesses; but he wasn't always a rousing success. What most people aren't aware of, is that Toy Story almost didn't exist. If it weren't for Ed's strong understand…
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Napoleon Hill wrote his bestselling book in 1937, and the years have been kind to the work. It's sold more than 15,000,000 copies worldwide since then. This episode is about what it takes to turn an idea into a burning desire, how to develop a keen sense of faith in yourself and what to do once you have those two foundational elements in place to T…
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What separates the good from the great? Are there consistent things we can look to as identifying the truly high-performers from their peers? Brendon Burchard has dedicated his life to answering those questions. As more parallels are drawn between world-class performers, it becomes more and more simple to find out how they've done it. Brendon's boo…
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Dr. Peterson lays out his method for living the best life possible in this entertaining book. He uses mostly anecdotes and personal stories, along with mythology and religious understanding to illustrate where most people make mistakes in the way they go about their days. This episode focuses on four of Dr. Peterson's 12 rules: Treat Yourself Like …
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Do you feel as if your life is going sideways? Well, Tim Sanders principles are good place to help you gain control. Tim Sanders is a bestselling author, leadership coach, and former Yahoo! executive. He was no different then you and I. He has struggled to get his footing on his life and career many times in his life. In his book, Tim shares his pe…
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2,000 years ago there lived a man named Epictetus, who was born into slavery in Greece. He was highly educated and throughout his life he learned to discern between the things he CAN control and the things he CANNOT. He is one of the founders of stoic philosophy, which has taught hundreds of thousands of people to live calmly and usefully. This epi…
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Why do some people and companies fail and succeed? According to Ryan Holiday, the difference lies in how you handle your ego. He explains that in life we typically find ourselves in three stages: Aspire, Success, and Failure. No matter, whether you are early in your career, a super successful professional, or finding yourself failing at the moment,…
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A life of balance is useful to everyone. The stories of Miyamoto Musashi is recorded in history for all of us to lear from, even those of us who don't regularly engage in sword duals.... This episode is full of battle stories, life lessons, confused Americans trying to decode and understand 17th century Japanese literature, and a genuine attempt to…
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Years ago Tim Grover got the unique opportunity to become MJ's trainer. He went on to not just train MJ his whole career but he trained other athletes like Kobe Bryant and Dwyane Wade to name a few. He claims that what makes MJ, Kobe, and Dwade different is that they are cleaners. What made these three athletes go from good to great to unstoppable …
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Man literally becomes what he thinks. His character is the complete sum of all his thoughts. James Allen wrote this useful little pamphlet in 1903. These words have served as inspiration to millions of readers, spawned generations of self-help literature and pushed people around the world to improve themselves and through their thoughts. Allen link…
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A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying, SITUATION HOPELESS STOP NO ONE WEARS SHOES The other write backs triumphantly, GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES Would you see the opportunity like the first or second scout? In the Art…
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Ferriss dropped out of Princeton after what he describes as close to a mental breakdown, and decided the best thing for him to do was to travel the world. He spent years trying to build his online business, BrainQuicken LLC, only to discover that his new creation was more of a prison than a liberator. The 4 Hour Workweek is a book about re-thinking…
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What is better: competing or winning? This question was asked to Pete Carroll on his first day as head coach of the Seattle Seahawks. His answer was easy Competing. Why? Because it lasts longer. Pete Caroll is a super bowl winning head coach of the Seattle Seahawks and legendary college football coach of the USC Trojans. Ever since he was a little …
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What is the best way to get along with coworkers, make new friends, imbue your employees with a sense of pride or win an argument? How to Win Friends and Influence People is a seminal work on improving one's life and ability to deal with others. In the 80 years since its publication, How to Win Friends has become a classic, referred to by thousands…
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Miracle Morning is a book about a morning routine created by Hal Elrod. Hal believes that the key to reaching your potential starts with how you choose to wake up every single morning. In this show, Jeff discusses with Joe two of his main takeaways from the book and discusses each one in detail throughout the show. 95% Reality Check: The challenge …
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How To Read A Book is a work that sets out to answer that specific question. Mostly in regards to nonfiction. How can we as readers open up that piece of literature, quickly come to terms with the author, understand and think through the arguments being laid out and make a decision as to how that information should be used. Joe and Jeff discuss the…
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Shownotes: www.booksaregreat.com/Hard-goals What is this book about? Mark and his team studied 5,000 workers from all different type of industries to understand what makes people and businesses extraordinary. He also shares stories from people like Steve Jobs, Jeff Bezos, and many of our past presidents to discover what made them achieve things mos…
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Shownotes: www.booksaregreat.com/mastery-greene In as few words as possible. What is the book about? The lives of many past masters can be analyzed and parallels can be drawn throughout certain periods in their development. We can take repeating patterns as a hint that those steps are crucial to success, especially when shown to repeat consistently…
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What is the book about: The view we adopt of ourselves determines how we live our lives. The author Carol Dweck shares with us research that shows humans have two types of mindsets: Fixed and Growth. People who believe their abilities are fixed are less likely to succeed while people with a growth mindset believe learning from failure and hardwork …
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