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Communiqueso Podcast

Kate Attilio and Laura Ewan

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Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid st ...
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On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we’re back with Sylvia to learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.…
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As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest o…
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As in-house marketers, we're often the go-to internal resource on coaching technical staff for presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges. Before we can coach others, we must be great presenters ourselves. That's w…
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If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them or you're simply a lucky individual! Whether related to performance issues, personality conflicts, or a hostile work environment - these confrontational discussions are by no means easy, but e…
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Starting a new job is hard. There's a new culture to adapt to, and new projects and procedures to learn. And if you're a manager, you also have the challenge of taking on a new team. Today we'll be talking with Joanna Hoffschneider, industry vet and Vice President of Business Development and Marketing at Grimm + Parker, about how to turn your NEW t…
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Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resources true to our intentions. When done right, a strategic plan will act as a roadmap to not only plan for the future, but also guide and motivate each employee in their daily decisions. Today we're chatting with Mindy Hinsle…
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On Monday's episode, we talked with Kim about her passion for mentoring and why she thinks marketers at every experience level should have one. we're back with Kim to learn more about her career, the lessons she's learned along the way, and what inspired her to start 1200 Miles Away – her highly successful lifestyle blog about marriage, military li…
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Mentoring. We all know we need it, but don't always make the time for it in our increasingly busy schedules. But mentoring isn't a luxury that should be reserved for our spare time, it's a necessary investment that deserves to be prioritized if you want to grow as a professional – and help others do the same. Today we'll be talking with Kim Roberts…
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As a marketer or business developer in the AEC industry, you'veno doubt spent your fair share of time dedicated to the procurementprocess. This deadline driven environment moves quickly, andoftentimes you're moving onto the next pursuit without giving muchthought to the process you're following. Today, we're chatting withKathryn Bennett-Curtis, CPS…
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We're so, so excited to announce that we've been selected to speak at SMPS Build Business: Synthesis, this August in Philadelphia! And in true Communiqueso style, the program will consist of interviews with top industry leaders from around the country. The catch? We plan to select the panel members based on YOUR suggestions! Listen to find out how …
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Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us to grow and improve. Today, we’re chatting with Kenda Salisbury, CPSM, Pacific Northwest Business Development Manager at Degenkolb …
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Corporate anniversaries present a unique marketing and positioning opportunity - formal announcements, messaging, storytelling, logos, events, webpages. But what's most important is to tell the story while providing value - both internally and externally. Today, we'll be chatting with Louise Boulton-Lear, CPSM, Vice President of Integrated Marketin…
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Events. Love 'em or hate 'em, if you're an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of "love," Laura, not so much. Today we'll be chatting with Jen Newman, CPSM, CEO at Ignite Coaching & Consulting about some of the amazing and value-driven e…
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As marketers, we're all about proving impact on our firm's bottom line. But outside of winning and promoting work, many of us don't have an in-depth knowledge of what goes into keeping our firms profitable. If we're going to impact the bottom line, shouldn't we understand how it gets drawn in the first place? Today, we’ll be chatting with Bethany R…
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Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of work. Is the investment worth it? Today, we’re talking with Catherine Dewitt, Director, Marketing + Business Development at BKM about her process for onboarding, and…
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Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's rig…
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Designing, building, and launching a successful professional services website is an enormous investment of time and money. But with more and more potential clients using websites and social media to "try before they buy," it's an investment those of us relying on outdated sites and strategies can't afford to put off if we want to remain competitive…
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On Monday's episode, we spoke with Dana Galvin Lancour, FSMPS, CPSM, Corporate Communications Director for Barton Malow Company, about marketing's role in building a high-performing culture. Today we're chatting with Dana about the her unique career path, and overcoming the challenges she faced in her transition from external to internal communicat…
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As today's firms grow and the pursuit of both projects AND talent becomes more competitive, firm culture has become a bigger differentiator than ever before. And though we've all heard the phrase "culture eats strategy for breakfast," sustaining a successful firm culture is, in fact, a strategic effort. Today, we'll be talking with Dana Galvin Lanc…
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The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent away from the office, often leave business developers in a constant struggle to prove their value. On this week's episode, we talk with Jenifer Johnson, S…
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The mentality, structure and everyday practices that accompany a startup are refreshing. It's an environment that is based on risk and passion. And it gives every employee the sense of ownership that drives them to do their best work. Today we're chatting with Brian Reilly, CPSM and Senior Technologist at Liftoff. Brian left his comfy corporate mar…
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On Monday's episode, we spoke with Melissa Rysak, CPSM, Marketing and Business Development Director for Daroff Design, about her recent transition into the BD role and what it's taught her. Today we're chatting with Melissa about the biggest influences on her career, what her biggest failure has taught her about getting things done, and how she con…
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As a marketer in the AEC industry, there are historically two dominant career paths to choose from: marketing or business development. And when it comes to the later, we’re often led to believe you either have it, or you don’t. The good news is, a talent for business development doesn’t have to be something you’re born with. It can be a skill learn…
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On Monday's episode we spoke with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how to empower, engage, and motivate your decentralized marketing team. Today we catch back up with Erin to discuss the role relationships have played in her career, working at a global scale, and what's …
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The benefits of a centralized marketing team seem pretty obvious. Team culture, transparency, and collaboration come naturally when you're sharing the same office space. But with large-scale mergers, paired with the ability to work virtually, many marketers are finding themselves part of a team they don't see on a regular basis, if at all. On this …
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On Monday's episode we spoke with Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about how to plan, start, and refine your content marketing program. Today we reconnect with Tim to discuss his career path, his approach to ongoing professional development, and his next big content adventure.…
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We all need to create content, and then create more, but how do we make sure that the content we are pushing out is actually good? On today’s episode we’re going to be talking to Tim Asimos, CPSM, Vice President and Director of Digital Innovation at Circle S Studio, about developing a digital marketing strategy and creating content that results in …
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On Monday's episode we spoke with Amy Adye, CPSM, Associate and Marketing Manager of SmithGroupJJR's Corporate Workplace Practice, about her transition into management, establishing yourself as a leader, and having your team's back. Today we're chatting with Amy about her career, and how taking risks and proving value has paid off.…
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Everybody who has moved up the corporate ladder can attest that “the skills that got you to where you are, are not the skills that will get you to your next job." One of the most challenging aspects of taking on a management role is learning how to effectively manage people, keep them motivated and engaged in their work. On today’s episode we’re go…
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On Monday's episode we spoke with Katie Garrett, Account Director with RepEquity, about the value of corporate social responsibility to your firm, its employees, and the bottom line. Today we're going to talk to Katie about her recent transition to the agency world, her time as a one-woman-marketing team, and the tools she can't live without.…
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Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective - which is a huge missed opportunity! Marketers must realize the business case for corporate social responsibility (CSR). On this week's episode, we chat with Katie Garrett, Account Director at Rep Equit…
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It's a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be a publisher. This ever-increasing flood of content makes it more difficult than ever to stand out, and that's why having a unique voice is so important.…
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On Monday's episode we spoke with Julie Huval, marketing professional for Beck Technology, about how her firm is tracking and analyzing digital analytics to inform marketing strategy and planning. Today we're going to talk to Julie about her educational background, career path and the role her network has played in her becoming a nationally respect…
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