The show discusses current events in the wrestling community - recaps, predictions, top wrestlers, and the takeaway. The Takeaway is a segment where we translate a characters view or scenario to real life events. We can all learn from the takeaway. Follow us at www.hhwshow.com.
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A Wrestling Podcast covering top news stories in the world of WWE and AEW
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As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrati ...
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Storylines, factions, and match cards pplus more.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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The Role That AI and ABM Tech Should Play in ABM
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Send us a Text Message. While teams are increasing efficiency with ABM tech and AI -- sales and marketing effectiveness have not increased at the same rate. Within this podcast, Erin Mills (CMO of Quorum) and Eric Gruber (CEO of Personal ABM) discuss how we should be leveraging these technologies in the right way so GTM teams do not just see effici…
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How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth
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Send us a Text Message. At Personal ABM, we believe that while 1: many and 1: few are an important part of an account-based GTM - it's not ABM. In this podcast, Kristina Jaramillo, Eric Gruber and Nancy Harlan (former ABM leader at UIPath) discuss what 1:1 ABM is and how it should be used for account expansion. Nancy also talks about customer-spons…
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Aftermath of SummerSlam and to the next PLE
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Storylines continue to build in the WWE. SummerSlam is complete and on to the next PLE, Bash in Berlin.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Conversation with Edgar Baum on the Winnable, Addressable Market (WAM)
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Send us a Text Message. Many GTM teams focus on their TAM and ICP but not the winnable addressable market (WAM) that provides you with the greatest revenue growth. At Personal ABM, we believe that your winnable, addressable market is: 1. The percentage of your ICP that matches a problem profile, they have a strategic priority in place and will prov…
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Northeast Wrestling and SummerSlam: The Bloodline, Liv Morgan, CM Punk vs Drew McIntyre and more.
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Northeast Wrestling Predictions and WWE Raw and Smackdown recap plus the takeaway on Liv Morgan.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Raw & Smackdown: Road to SummerSlam
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Results on Raw and Smackdown storylines.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Top Ten Superstars ranked after the Money in the Bank Premium live event.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Money in the Bank Predictions on all match cards.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Alex Pappas on Overhauling ABM for Riskalyze and Venafi
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Send us a Text Message. As most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear: 1. The ABM challenges Alex faced at both Riskal…
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Road to the Clash at the Castle
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AJ Styles to retire? Dominik in a soap opera with two women! Match cards and possibilities on Raw and Smackdown.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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King and Queen of the Ring PLE reaction
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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This week on Raw and Smackdown 5.16
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Who will reach the finals in the King and Queen of the ring tournament? Is Judgment day expanding? And what will happen to Dominik Mysterio? The takeaway will be on Chad Gable's leadership. Tune in to the HHWShow.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Road to the King and Queen of the Ring PLE
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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WrestleMania XL Prediction Show
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PredictionsOleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Chris Rack on How Most Intent is Nothing More Than Intent to Learn
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Send us a Text Message. In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer…
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Road tot WrestleMania & Fantasy Tournament
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The Rock and Cody Rhodes are raising the bar in their storyline, plus other match cards.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Kurt Adonis is the special guest to talk about his new sports entertainment show, Wrestling with Characters.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Eric Dates on Why ABM Programs Fail & the ABM Readiness That Needs to Be Completed
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Send us a Text Message. Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed: 1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs. 2. The questions we should be asking internally before we even …
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WrestleMania Update, Online Bully and Mental Health
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Update on WrestleMania match cards, fantasy tournaments, and the takeaway on Vicious Vicki.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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The Bloodline Counter_ Divas look-a-likes_ and WrestleMania Fantasy
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The Road to WrestleMania - Bloodline storylines, divas picks, and fantasy tournaments.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Scott Gillum on the Role of Challenger and Personality Based Marketing in ABM
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Send us a Text Message. Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the custo…
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Road to WrestleMania part 1; Fantasy Tournaments
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Update on WrestleMania 40 match cards and possible matches to be added. Plus, the men's and women's fantasy tournament.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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WWE Elimination Chamber Prediction
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Road to The Elimination Chamber
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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How Field Marketing is Leading ABM for DigiCert and How the Team is Taking a Crawl, Walk, Run Approach to Drive ABM Success
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Send us a Text Message. In other ABM Done Right Podcasts, including the one with the CMO of Hushly, we talked about the state of ABM in cybersecurity and other industries that are in a crowded, undifferentiated space where transactional sales are prevalent. In this podcast with Michelle Radlowski (Senior Director, AMS & EMEA Regional Marketing and …
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Royal Rumble Aftermath; Elimination Chamber, CM Punk and more
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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2024 Royal Rumble predictions plus the fatal 4 way for the WWE Undisputed Universal ChampionshipOleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Raw, Smackdown, and Fantasy Royal Rumble
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Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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30-man royal rumble based on the last final four from 2009-2023.Oleh Ovi Muniz
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CM Punk, Drew McIntyre, Rhea Ripley, Men's and Women's Royal Rumble.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Ep.10:22 Who is the head of the table?
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The Rock made claim on a seat of the head of the table. Is he or Roman Reigns the head of the table? Plus, recap of Day One and much more.Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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Its the end of the year and the HHWShow statically ranked the superstars from number 25 to the number 1. Who is the number one superstar? You may be surprised. Enjoy the theme music! Happy Holidays!Oleh Ovi Muniz, Hector Vasquez, Frank Cuesta
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ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM
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Send us a Text Message. Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that …
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Matt Brown on How to Grow Your "Best" Customers with ABM
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Send us a Text Message. Matt Brown (CEO of CustomerOS) recently joined Eric Gruber (Personal ABM CEO) on the ABM Done Right Podcast to discuss how to grow your best customers and drive profitability with your next best customers to create a compounding customer growth engine. They discuss how customer success teams are still reactionary and playing…
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Turning Customer Success into a Credible Business Function with ABM
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Send us a Text Message. Recent ABM Done Right Podcasts have focused on using ABM to protect and expand key accounts as sales teams are struggling to bring in new business. Companies like Commvault report 8-10% drops in enterprise deals as budgets are limited or frozen. To sustain growth, companies need to protect and expand the existing revenue the…
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Top 25 Customer Success Strategist on How We Should Capture Customer Stories for ABM
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Send us a Text Message. Dana Alvarenga (a 2023 Top 25 Customer Success Strategist and VP of Customer Experience at SlapFive: Customer Marketing) joins Kristina Jaramillo (President of Personal ABM to discuss: 1. Why customer success teams struggle with the "why stay," "why evolve," and "why expand conversations." 2. How most customer success teams …
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How to Win More Account-Based Conversations That Win, Retain and Expand Key Accounts -- A Discussion with Doug Hutton at Corporate Visions
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Send us a Text Message. At the center of each new, retention or expansion deals lies a series of struggling moments that need to be listened to, understood, catered to, reframed and solved. These are moments that most sales, marketing and customer success teams are ignoring as they focus on scaling vs. driving account-based revenue growth with the …
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Why David Sakimoto at GitLab Pushes for ABM for Customer Success
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Send us a Text Message. David Sakimoto (VP of Customer Success at Gitlab) joined the ABM Done Right Podcast to discuss: 1. The state of customer success in most organizations -- what are they doing right, where are they getting it wrong, and where do challenges exist. 2. Why many customer success teams struggle to keep VP and C-suite engagement aft…
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Liz Ronco From Madison Logic on Why GTM Teams Do Not See Maximum Returns From Their ABM Tech Investment
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Send us a Text Message. As ABM has become synonymous with ABM tech, many GTM teams are not seeing maximum returns from their ABM tech investment as they continue to struggle to move high-value accounts to revenue. Many GTM teams are seeing accounts go dark and we've been seeing reports of 10%+ drops in enterprise deals (the ones that ABM should be …
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Building a Demand Gen and ABM Powerhouse Featuring Deanna Shimota
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Send us a Text Message. Despite marketers saying that spray and pray is dead, it is alive and kicking -- just in a different form as it's more targeted. Teams are still spraying messages and content out to their ICP hoping that it sticks instead of aligning with future and existing customers. There is no differentiation between a targeted demand ge…
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Mandy Cole from Stage 2 Capital on How to Remove Sales Execution Risk to Win and Expand Tier 1 Accounts
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Send us a Text Message. In this ABM Done Right Podcast, Mandy Cole (Partner at Stage 2 Capital) joins Kristina Jaramillo and Eric Gruber to discuss: 1. How the economy is not the main reason for why companies are seeing 10%+ drops in enterprise deals -- but instead is that GTM teams are not limiting sales execution risk. The economy is only magnify…
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A Conversation with Matt Dixon - Author of the Challenger Sale, The Challenger Customer and The Jolt Effect
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Send us a Text Message. Matt Dixon (Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect, a frequent contributor to Harvard Business Review and Founding Partner at DCM Insights) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. During…
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It's Not Just the Customer Success Team's Fault That Key Accounts Are Churning
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Send us a Text Message. Gallup studies show that 82% of B2B customers are indifferent, disengaged or actively looking to replace a vendor. Yet, many companies still put a greater emphasis on building a pipeline vs. protecting and expanding key accounts. In this podcast, customer success expert, Kristi Faltorusso, joined Kristina Jaramillo to discus…
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Driving Stronger ARR, GRR and NRR Growth with ABM and Revenue Enablement
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Send us a Text Message. As many teams struggle with driving stage progression (accounts going dark), increasing win rates and ACV (many companies are reporting 10% drops in enterprise deals), protecting and expanding key accounts (82% of b2b buyers are indifferent, disengaged or actively looking to replace a vendor), we asked Steve Richard (SVP of …
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Account-Based Selling and the Enablement That's Needed to Accelerate Accounts to Revenue
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Send us a Text Message. As GTM teams are building pipelines with ABM but are struggling with accounts going dark (especially after sales engagement), Spencer Wixom (former SVP of Sales and Marketing and Chief Customer Officer at Challenger and current CEO at The Brooks Group) joined us on the ABM Done Right Podcast to discuss: 1. The fundamentals t…
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A Conversation with Tech Target - How to Drive Revenue Growth with Intent Data
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Send us a Text Message. There is confusion in the market on what intent data is -- and it's purpose. In this podcast discussion with John Steiner (CMO at Tech Target) and Bill Henry (SVP of Field Sales at Tech Target), you will learn: 1, Where the confusion lies and why it's happening. 2. What teams need to think about before they invest in an inte…
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Why GTM Teams Are Creating Disconnected Account Experiences -- And How to Improve the Buyer Experience.
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Send us a Text Message. Most companies have dived into ABM tech and other platforms that promised a path to greater growth with more focus and partnership with sales leaders. However, ITSMA, Tech Target and others report that only 17% have a mature stage 4 program and 69% of ABM programs under-perform when it comes to revenue growth. Most GTM teams…
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Peter Mollins (CMO of Set Sail) Discusses the Role That RevOps Should Play in ABM
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Send us a Text Message. Most ABM teams and the marketing firms they are using are rushing into ABM and retrofitting ABM into existing processes vs. changing interactions and experiences across the buyer's journey and customer lifecycle. While marketing may be more targeted now than ever - and the focus is on high-intent ICP accounts that are more l…
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Humanizing LinkedIn Interactions with Target Buyers within Accounts You Want to Land and Expand
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Send us a Text Message. Kristina Jaramillo and Eric Gruber - (the hosts of the ABM Done Right Podcast) have mentioned many times that ABM is not really about accounts. It's about the human buyers in the accounts you want to win, protect and expand. This is why we need to stop thinking about campaigns and think about the moments we're creating along…
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