Podcast terbaik Filthy Rich Writer (2024)

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203. Secrets to Smooth Copywriting Client Relations 23:23

2d ago23:23

23:23

We’ve talked a lot about boundaries. You know they’re important … … but how are you with enforcing your boundaries? It’s all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don’t enforce it, is that none of your boundaries mean anything. Brutal, but true. On this episode of the Build Your Copywritin…

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202. Self-Management Strategies for Getting Stuff Done - Crystal's Story 27:49

9d ago27:49

27:49

Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then … … find life getting in the way? That was the start of Crystal’s journey. But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to ge…

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201. Top Copywriting Myths, Busted - Part II 42:41

17d ago42:41

42:41

Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths. This is the information we wish we had when we were starting out. It’s all too easy to dwell on the negat…

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200. Top Copywriting Myths, Busted - Part I 33:59

24d ago33:59

33:59

Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉 Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level … … And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first pla…

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199. #1 Thing Getting in Your Way of Copywriting (and Other!) Success 37:01

1M ago37:01

37:01

“Pitching is hard.” “I am scared to meet with clients.” “I can’t become a copywriter.” Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy. What we tell ourselves has a huge impact on what we believe—whether we notice these nar…

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198. Finding Copywriting Success Through Curiosity - Jared's Story 28:26

1M ago28:26

28:26

Does the word “sales” give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But … he was in technology. He wasn’t a writer, right? And he certainly didn’t want to sell his services. Ick. Spoiler: he’s now partnered with the largest e…

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197. 8 Unbreakable Laws of Copywriting 29:17

1M ago29:17

29:17

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren’t certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or les…

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196. 5 Email Copywriting Tests to Recommend to Clients (And Get More Work) 34:55

2M ago34:55

34:55

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client’s audience tick. (For example, you may have two ideas for …

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195. Freelance vs. Contract: Which is Better? 30:40

2M ago30:40

30:40

Freelancing or contracting: what’s the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s no…

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194. Part-Time Attorney, Part-Time Copywriter - Leslie's Story 30:03

2M ago30:03

30:03

You wake up in the morning, excited to start the day … then remember you have to go to work. *Groan* Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay. On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how…

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Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client 15:29

2M ago15:29

15:29

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further posi…

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193. Tips for Copywriting While Staying with Friends & Family 😳 21:27

2M ago21:27

21:27

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working fr…

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Summer Rewind: Ep. 52 What to Do Before Your Copywriting Interview 13:42

3M ago13:42

13:42

Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tip…

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Summer Rewind: Ep. 15 Traits of the Most Successful Copywriters 47:29

3M ago47:29

47:29

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that…

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192. This Part-Time Copywriter is Too Busy to Have a Portfolio - Audrey's Story 27:14

3M ago27:14

27:14

"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Au…

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Summer Rewind: Ep. 17 How to Set Your Copywriting Rates 36:32

3M ago36:32

36:32

One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do …

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Summer Rewind: Ep. 49 How to Build Your Own Benefits as a Freelancer 37:20

4M ago37:20

37:20

Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life? --------------- Mentioned on this Episode How to Bu…

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Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts? 26:26

4M ago26:26

26:26

If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy. Whichever camp you find yourself in, we want to make sure you get the most…

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191. This Copywriter Books Work 3+ Months Out—Here's How She Does It - Lizzie's Story 20:28

4M ago20:28

20:28

If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Liz…

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Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting 24:23

4M ago24:23

24:23

The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! ----------------- Ment…

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190. Freelance Copywriting Through Divorces, Separations, and Breakups 53:11

5M ago53:11

53:11

Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting. In this episode, we’ve invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it…

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189. Before Starting a Copywriting Side Hustle, Listen to This 29:29

5M ago29:29

29:29

Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind… Join Nicki and Kate as they walk us through what yo…

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188. Pivoting to Copywriting Later in Your Career - Kelly's Story 30:23

5M ago30:23

30:23

Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change? Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is liv…

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187. Change My Mind About Advertising! How to Be an Ethical Copywriter 26:35

5M ago26:35

26:35

Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers. But copywriting *isn’t* about sleazy tactics or tricking peopl…

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186. Are You Stuck in an Employee Mindset? 27:03

5M ago27:03

27:03

One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and…

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185. Copywriting Pitching Assumptions That Will Cost Your Business 27:38

6M ago27:38

27:38

Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never b…

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184. This Copywriter Landed Her Dream Job—And Tripled Her Income (Rachael Kelly) 28:33

6M ago28:33

28:33

Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this …

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183. You Will Have Too Much Copywriting Work ... Here's What to Do 41:16

6M ago41:16

41:16

For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your f…

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182. What's the Best Way to Communicate with Copywriting Clients? 33:03

6M ago33:03

33:03

As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or yo…

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181. Reading Between the Lines of Copywriter Job Descriptions 32:56

7M ago32:56

32:56

Whether you want to work as a copywriter on staff or as a freelancer, it’s always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”. One of the biggest mis…

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180. Thriving as a Neurodivergent Copywriter - Cleo's Story 37:27

7M ago37:27

37:27

There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible. But since going freelance as a copywriter and being in control of nearly every aspec…

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179. Should You Offer Discounts or Sales on Your Copywriting Services? 24:43

7M ago24:43

24:43

As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not a smart move. While discounts and sales might seem like a quick fix, they’re not a great way to start landing more clients. The good news is, there *ar…

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178. Combatting Anxiety-Inducing "What Ifs" with This Tactic 28:12

7M ago28:12

28:12

It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of you…

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177. Reframing Your Copywriting Goals to Align with Your Values - with Jessica Lackey 37:50

8M ago37:50

37:50

As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s ne…

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176. How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter - Rebecca's Story 38:05

8M ago38:05

38:05

Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief. In this episode, we find out the secret ingredient that set her…

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175. Career Resolutions to Make Right Now 34:12

8M ago34:12

34:12

The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller st…

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174. What You Need for Your Professional Copywriting Home Office 27:34

8M ago27:34

27:34

Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do the work, right?!” Well, we hate to break it to you but…a new desk is *not* going to magically boost your productivity. In fact, the “urge to splurge” …

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173. How to Elevate Your Profile & Land Copywriting Clients on LinkedIn 36:03

8M ago36:03

36:03

You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep! In this episode,…

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172. Taking Action in the Face of Imposter Syndrome - Shelby's Story 22:26

9M ago22:26

22:26

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehens…

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171. Help! My Client Wants to Test My Copy! 27:25

9M ago27:25

27:25

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve you…

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170. Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way) 32:16

9M ago32:16

32:16

We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you’re doing. So today, Nicki and Kate are diving…

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169. 12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!) 33:14

9M ago33:14

33:14

OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall for falling prices”), or skipping the strategy stage…it might be time for a wake-up call. Our clients rely on us for the highest quality work and, as t…

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168. 1 Year to a Senior Copywriter Promotion - Kelsey's Story 43:08

10M ago43:08

43:08

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA …

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167. How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career 32:04

10M ago32:04

32:04

When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your li…

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166. How Copywriters Can Add Content Strategy as a Service - with Amanda Hand 37:12

10M ago37:12

37:12

While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it…

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Sorry Julie 8:34

10M ago8:34

8:34

We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot. Luckily, we have the very best podcast editor, Julie, who makes us sound extra coherent. To celebrate her 3-year anniversary with the Nicki K Media team, we enlisted her husband Jay's help to put together this tribute to all the times we're caught say…

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165. Terrible Advice New Copywriters Get All the Time 56:03

10M ago56:03

56:03

We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst…

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164. Changing Roles Within Your Current Company - Joseph's Story 33:49

11M ago33:49

33:49

When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might even be right under your nose… In this episode, Nicki and Kate are joined by Comprehensive Copywriting Academy student Joe, who shares how proactively pi…

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163. Are Your Copywriting Prices Leaving Money on the Table? 40:58

11M ago40:58

40:58

Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage u…

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162. #1 Secret for Copywriting Success 29:07

11M ago29:07

29:07

Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in… When you first start digging into copywriting, you’re exposed to a whole new world of possibilities, from SEO, to graphic design and web development. We know how tempting it…

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