The Eventgrow show is for event marketers and professionals that are looking for the latest digital marketing tactics, trends, and tools that are growing events. We speak with influential event professionals and marketers each week to uncover their best practices. If you're responsible for growing your running, cycling, swimming, obstacle course or fun run event, then this is the show for you!
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Top 10 best event sponsorship questions get answered
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Are you looking to develop or land more sponsorship deals for your event? In this episode, event sponsorship expert Troy Schooley from P3R joins us and answers the most frequently asked sponsorship questions from event directors. Learn how to find sponsors in the current market, what to say to them to land a deal, what they typically expect and how…
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#8 The 7 Most Profitable Facebook Custom Audiences for Events
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Are you wondering how to effectively market an event on facebook? Maybe you're curious as to which groups of people on Facebook you should target to get the best return on your advertising spend? IN THIS EPISODE, we break down the 7 Facebook custom audiences that we’ve found to consistently deliver the best return on ad spend for an event. We let y…
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#7 Entrepreneurship, Branding, and Marketing with Tanner Bell - Ragnar Relay
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Tanner Bell is the co-founder and President of Ragnar, the world’s premier series of overnight running relay races. Tanner Bell has grown his series to host over 140, 000 runners who participate annually in 18 road relay races and 19 trail relay races worldwide. Listen to the full episode here:https://www.eventgrow.com/show/ep7tannerbell/ Biggest T…
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#6 Think Local, Be Authentic and Know When to Pivot - J.T. Service
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J.T. Service leads a growing assortment of endurance sports focused companies, including Soul Focus Sports, Represent Running Series and Silverback Pacific. J.T. and his team specialize in event production for numerous clients like the San Francisco Giants, HOKA ONE ONE shoes, Cumulus Media, JP Morgan Chase, the Lucille Packard Children's Hospital …
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#5 Keeping Your Event Relentlessly Relevant with John Connors - The Color Run
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John Connors is the VP of event development for Bigsley Event House. Bigsley created The Color Run in 2011, which has hosted events for more than 5 million people in over 20 countries. Bigsley Event House has introduced a number of other events such as Soul Pose Yoga, the Dam Train Race, and Pumpkin Nights. Biggest Takeaways Focus on the value that…
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#4 Lessons in event growth from top marketer Carly Graham
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Carly Graham is the VP of marketing and oversees sponsorship for the Night Nation Run, the world’s first running music festival. In 2017 Night Nation did over 30 North American Events and was also in Australia and South Africa. Carly sits down to talk about her marketing schedule, creating great content and what she thinks event marketers should do…
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#3 Building relationships and developing ways to improve your event experience with Matt West - DMSE Sports
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In this episode, I catch up with Matt West from DMSE sports. Matt is the senior vice president of operations at DMSE Sports and handles everything from staffing and operations to vendor and government relations. Matt has a decorated career in the events world, serving in positions such as the finish line manager for the Boston Marathon and the Anta…
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#2 Overcoming competition and creating world class events with Ryan Cavinder
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Ryan is the marketing manager with Conqur Endurance Group, organizers of world-class endurance experiences like the Skechers Performance Los Angeles Marathon. Ryan talks about his approach to event marketing and shares what it takes to create unique, world-class experiences for runners. Resources & Tools Mentioned Conqur Endurance Group - a global …
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