Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential. Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category. Hosted by Eric Ressler, Founder & Creative Director of C ...
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Gary S. Cohn interviews philanthropic nonprofit executives, philanthropists, and advisors to explore the nonprofit world.
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Cosmetic vs. Strategic Branding
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Branding is about far more than just slick, eye-catching aesthetics. What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won’t do anything to create lasting impact. Branding goes beyond visuals. It’s about aligning e…
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How to Get Your Social Impact Flywheel Turning
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Do you ever feel like you’re just STUCK? Like no matter what you try or how hard you work you just can’t seem to get traction? We’ve all been there before, and it’s NOT a fun space to be in. Here’s the thing: there are going to be sticking points in your social impact journey. That’s pretty much guaranteed. What worked on day 1 — or year 1 — won’t …
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Are You Using Your Power or Giving it Away?
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Far too many social impact orgs are giving their power away — and they don’t even know they’re doing it. There’s a fundamental tension in the social impact space. A tension between the generosity that powers this sector and the need for social impact brands to leverage their power so they can make a true impact. But when this healthy tension strays…
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Core brand values aren’t just fluffy words you put on posters. But without the right approach, that’s all they’ll ever be. Core brand values — when done right — can be absolutely transformative for your organization’s culture, effectiveness, and impact. But you can’t just come up with 5 words that all start with the letter “R” and call it a day. So…
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What Makes a Great Social Impact Marketing Team?
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What makes an EXCEPTIONAL social impact marketing team? Often, when we get this question from clients, they are trying to determine what ROLES to hire for. But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand. Because you can build a highly-skil…
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Test Your Niche with These 5 Questions
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There’s one thing the most successful social impact orgs get right, every time. They truly define and own a niche. Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they: ↳ More easily drive engagement and actio…
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Embodying Your Brand in Real Life
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Your brand is not your logo. It’s not your fonts, or your colors, or your voice. It’s not your content. It’s not your mission. Your brand is: ↳ Whether you come through on the promises you make to your community ↳ The actions you take ↳ How your team shows up each and every day But what happens when you paint a picture of those values and promises,…
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When You Should (and Shouldn’t) Rebrand
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You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach your mission faster. But how do you know when it’s the right time to invest in a rebrand? Let’s be real: a rebrand is a big swing move…
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A HUGE Designing Tomorrow Update
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In this bonus episode, we're kicking off Season 2 with a new co-host, Jonathan Hicken. Learn about Jonathan’s path to social impact, from being raised by peace corps parents in Venezuela to his current role as Executive Director at the Seymour Marine Discovery Center, a marine science museum. You can also learn a bit more about Eric's journey from …
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Designing Tomorrow — Season 2 Trailer
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We’re back with Season 2 of Designing Tomorrow, and we’ve got an exciting update. This season, we’re joined by our new cohost, Jonathan Hicken. Jonathan has extensive experience as a leader in the social impact sector, and brings a practitioner’s point of view to the show as he tests Eric’s ideas about brand building and marketing, and introduces i…
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Are You Bold Enough To Lead The Conversation?
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Today’s episode is going to be a little different. Because this is the last episode in our first season of Designing Tomorrow. Today, we’re not going to introduce any new concepts or strategies. Instead, we’re going to challenge you. If you follow the the playbook we outlined over the course of Season One in Designing Tomorrow — truly, actually emb…
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Stop Chasing Revenue. Learn to ATTRACT it Instead.
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Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on? Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue proble…
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How to Build a Community People Will ACTUALLY Join
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Is community in decline, or is the way we’re participating just changing? The data and statistics, as always, are messy. And there’s valid opinions and arguments supporting different trends here. But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation. And as a social impact br…
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Create LESS Content to Get Better Results
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What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with? Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the …
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Why No One Cares About Your Content (And How to Fix It)
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Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community? We’ve all been there. You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it. Only, it doesn’t. It flops. Or maybe a few…
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Are Websites Dead? Not When They Grow Your Revenue Like THIS.
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Are websites a dying relic of the internet’s past? With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore. That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build su…
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We’ve GOT to Stop Marketing Like This.
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Picture this: You’re scrolling through your inbox and see a message from an organization you support. But something’s not quite right. The subject line reads “URGENT! WE NEED YOUR SUPPORT!” You open the email, only to be bombarded with more fake urgency around hitting an important fundraising deadline and how you, and only you, can make that happen…
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The ONE THING All Successful Social Impact Brands Get Right
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There’s one critical piece of your social impact strategy that you have to get right. When you don’t get it right, it holds back every facet of your growth and progress. We’ve seen it block and hinder revenue and fundraising. We’ve seen it create massive inefficiencies and reduce capacity. We’ve seen it negatively impact engagement, growth, and cul…
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How Top Brands Win Your Attention. Every Time.
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Today, you’ll consume 74GB of information. That’s the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world’s smartest minds. But as the volume of information we consume grows each day, our capaci…
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The Modern Playbook for Social Impact Brands
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In our rapidly-evolving world, today’s social impact brands are falling behind their profit-driven competitors. The old playbook for creating meaningful social impact just isn’t keeping pace with modern culture. The lion's share of attention is dominated by big brands, often leaving social missions unable to remain relevant. But, for those of us co…
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Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more …
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40 - Navigating Social Change | Tonya Allen
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In another episode of Road to Philanthropy, host Gary Cohn delves into an eye-opening conversation with Tonya Allen, the dynamic leader of the McKnight Foundation. The discussion explores how this 70-year-old family foundation is making strides in racial equity and climate action with its $3 billion endowment. The episode reveals the foundation's i…
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39 - Charity Analysis 101 | Michael Thatcher
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Ever felt choice paralysis when choosing a cause to back? Michael Thatcher has as well. Thatcher is the CEO of Charity Navigator, a directory for making informed choices that back your causes ethically and in an organized manner. This thoughtful organization gets a full analysis from Gary S. Cohn of Painted Rock Advisors. Together, Cohn and Thatche…
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38 - When Philanthropy Meets Sports | Larry Freedman
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Larry Freedman runs the Los Angeles Football Club, a prestigious sports organization known for their philanthropy and positive impacts on the community. Their efforts have worked in collaboration with recognizable non-profits like Habitat for Humanity and Kaiser Permanente all while running their own foundation. Gary S. Cohn of Painted Rock Advisor…
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37 - Raising Money for Non-Profits | Russell F. Robinson
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CEO of the world-renowned Jewish National Fund, Russell F. Robinson picked up a heavy responsibility at an early age. Focusing on the numbers, one might assume that his line of work doesn't acknowledge the interpersonal non-profit experience. However, in this interview hosted by Gary S. Cohn of Painted Rock Advisors, you'll learn that Russell's app…
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36 - The Intersection of Politics and Non-Profits | Sam Lauter
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Sam Lauter, partner of California-based Barnes Mosher Whitehurst Lauter & Partners’ (BMWL) public affairs and lobbying business, gives us a tour into a world only a few non-profits excel in... politics. Lauter reveals the realities of what could be and his involvement in international affairs, including Israeli affairs. Gary S. Cohn of Painted Rock…
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35 - Changing the Future | Adam Selkowitz
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Adam Seklowitz is the Owner and Producer at Waterfall Films. When he's not worrying about the 'movie magic' he's an active board member at Cedars Sinai and Lupus LA. His work and dedication are driven by personal experiences with himself and family. Adam shares his story with Gary S. Cohn of Painted Rock Advisors and why he cares so much about chan…
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34 - Personalized Health Care | Dale Surowitz
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The United States healthcare system is widely regarded as flawed and unproductive. There are too many hoops to jump through to get the tailored care you need without giving up your entire retirement fund. That's what motivates Dale Surowitz to lead Los Angeles Jewish Health so specifically. With his dedicated team, Surowitz looks after senior citiz…
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33 - Community-Based Philanthropy | Dan Whitzling
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Gary S. Cohn, founder of Painted Rock Advisors, sits down with Dan Whitzling, managing director of the American Cancer Society, to discuss the power of philanthropy, the significance of volunteerism, and the importance of participating in research around cancer treatments. Cohn's curiosity and passion for making a difference in the world relates wi…
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32 - The Value of Intention | Susan M. Galeas
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CEO and President of The Family Center, Susan M. Galeas works with families to provide resources, fight traumas, and coach parents. Galeas speaks with Gary S. Cohn of Painted Rock Advisors to highlight her talents in creating a vision, implementing creative marketing strategies, and maintaining an organization's focus on good. ------------ GUEST: S…
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31 - Social Impact | Eric Ressler
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Eric Ressler learned how to use his creative talents to impact social causes. His media and design firm is geared towards motivating organizations and individuals to care more about call-to-actions. Eric joins Gary S. Cohn of Painted Rock Advisors to discuss the power of a well-produced mission and what it takes to go beyond grabbing the attention …
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30 - The Fellowship of a Lifetime! | Ofer Gutman
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Masa gives young Jewish professionals (YJPs) the journey of a lifetime. Their organization empowers young Jews from around the world to enter Israel with opportunities and mentorships that enable them to grow, build careers, and find their calling. Gary S. Cohn of Painted Rock Advisors gets together with the CEO, Ofer Gutman, to learn how this orga…
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29 - Career Shifts in the World of Fundraising | Jon Friedenberg
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Jon Friedenberg is one of the leading fundraising entities of the non profit and philanthropic world. His work has introduced the concept of transformative gifts amongst other groundbreaking feats for philanthropists. His personal touch to the non profit world has caught the attention of Gary S. Cohn of Painted Rock Advisors. ------------ GUEST: Ba…
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28 - Information Technology in the Non Profit World | Barry Finestone, The Jim Joseph Foundation
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Barry Finestone has taken a deep dive into the world of non profits from an early age. Taking advantage of his once in a lifetime opportunity, he has engaged with the Jewish world and enhanced the infrastructure and technology systems of several institutions. Gary S. Cohn of Painted Rock Advisors also dives deep into this story hoping to uncover wh…
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27 - Venture Philanthropist | Robert Kaplan, Draper Richards Kaplan Foundation
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What is a venture philanthropist? Robert Kaplan of Social Venture Partners explains this unique and enticing concept to Gary S. Cohn of Painted Rock Advisors. Robert breaks down his one-of-a-kind decision making process and explains how him and his partners choose who they donate to. ------------ GUEST: Robert Kaplan | www.DRKFoundation.org HOST: G…
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26 - Relation Building in the Non Profit World | Paul Roberts, Principal Consultant
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Paul Roberts takes his experience from his career in data analysis and the family business to benefit numerous non profits across the country. Roberts and Gary S. Cohn of Painted Rock Advisors go way back, reflecting on their experiences together from childhood and how their careers have paralleled. Listen in as Paul talks both numbers and relation…
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25 - A Leader Amongst Philanthropists | Bryan Rutberg, 3C Communications
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Bryan Rutberg is a passionate philanthropist who learned about the power of giving from his role model family. Since childhood, he has remained a leader in giving during his entrepreneurial feats. He joins Gary S. Cohn of Painted Rock Advisors to give advice to those looking to enter philanthropy, and workshop ways to make tomorrow's generation rea…
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24 - Count-On-Able, Jeff Cohen, Entrepreneur and Author
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Jeff Cohen presents his new book Count-On-Able discussing how leaders can embolden their team and leadership styles to enhance the future of their business forever. Drawing from his unique experiences, not to mention his success on ABC's Shark Tank, Jeff shares with Gary S. Cohn of Painted Rock Advisors just how your work can impact the non profit …
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23 - Using Real Estate to Reinforce Community with Moses Libitzky, Libitzky Property Companies
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As the head of Libitzky Property Companies, Moses's real estate has proven to be a successful business. However, Moses has a passion for contributing to his Jewish community by providing his talent in property with the goal of preserving a Jewish future. Gary S. Cohn of Painted Rock Advisors learned where the passion comes from and how it has impac…
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22 - The Intersection of Business and Philanthropy with Brian Barry, Lighthouse Leadership Group
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How does business and philanthropy relate? Brian uncovers how his experience in executive coaching, development, mentoring, governance, and entrepreneurship transcends to the non profit world and how it inspired the mentality of the Lighthouse Leadership Group. Brian shares his experience and bounces ideas off of Gary S. Cohn of Painted Rock Adviso…
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21 - When Twins Contribute to Philanthropy with Barry Cohn | Jorgensen HR
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A pair of twins set the stage for one another by discussing Barry's experiences and motives in the world of philanthropy and charitable gift giving. Gary S. Cohn of Painted Rock Advisors reflects on the family principle of balancing hard work with giving. ------------ GUEST: Barry S. Cohn | Jorgensen HR | (661) 600 - 2070 HOST: Gary S. Cohn | Paint…
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20 - The Jewish Future Pledge with Mike Leven
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Mike Leven discusses his ethics in his career as an executive and philanthropic leader. He joins Gary S. Cohn of Painted Rock Advisors to reveal his book, Can't Do It Yourself: How Commitment to Others Leads to Personal Prosperity, as well as his proudest milestone, The Jewish Future Pledge. ------------ GUEST: Mike Leven | Buy his book HERE: https…
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19 - Legal Counsel for the Non Profit World with Casey Summar
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Casey Summar advises non profits from a legal angle. She represents the Law Firm for Non Profits (LFNP) when interviewing with Gary S. Cohn of Painted Rock Advisors to discuss her unique practice and how she guides donors and non profits. ------------ GUEST: Casey Summar | www.LFNP.com HOST: Gary S. Cohn | Painted Rock Advisors | (510) 402 - 8877 |…
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18 - Organizational Poverty with Dr. Lydia Hughs-Evans, Pure Momentum Consulting
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The accomplished Dr. Lydia Hughs-Evans does more than assist relationships and businesses to the next level. She joins Gary S. Cohn of Painted Rock Advisors to cover her tools and resources designed to improve the livelihoods non-profits. ------------ GUEST: Dr. Lydia Hughs-Evans | www.PureMomentumConsulting.com HOST: Gary S. Cohn | Painted Rock Ad…
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17 - Fit CEO with Rebecca Macieira-Kaufmann, Board Director, CEO Advisor, Transformation Consultant, Author
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Rebecca Maciera-Kaufmann is an experienced CEO and influential leader who has had a hand in the non profit world for quite some time. She joins Gary S. Cohn of Painted Rock Advisors to talk about her unique experiences and how it relates to her book, Fit CEO. ------------ GUEST: Rebecca Macieira-Kaufmann | Fit CEO - FitCEObook.com HOST: Gary S. Coh…
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16 - Season 1 Recap with Gary S. Cohn of Painted Rock Advisors
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Gary S. Cohn of Painted Rock Advisors highlights previous guests, professional updates, and lessons learned from the non-profit world and how it adjusted to the turbulent world of Covid-19. HOST: Gary S. Cohn | Painted Rock Advisors | (510) 402 - 8877 | paintedrockadvisors@gmail.com ------------ This is a Mr. Thrive Media production | email: Chaz@M…
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15 - Interest Free Dreams with Cindy Rogoway, Hebrew Free Loan
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Cindy Rogoway of Hebrew Free Loan steps aside from the demanding world of finance and loans to talk with Gary S. Cohn of Painted Rock Advisors. She speaks of her work with Hebrew Free Loan and her extensive career in giving to those in the community who need financial assistance. ------------ GUEST: Cindy Rogoway | Hebrew Free Loan HOST: Gary S. Co…
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14 - Women of Philanthropy with Katharine Earhart, Fairlight Advisors
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Katharine Earhart leads her life with passion, using her experience in finance to support the non-profit and philanthropic world. Playing a major role in the success of these organizations, she recalls her vast and impactful career with Gary S. Cohn of Painted Rock Advisors. ------------ GUEST: Katharine Earhart | Fairlight Advisors | www.Fairlight…
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13 - Taking Initiative in the Jewish Community with Larry and Laura Cohen
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Married couple and partners Larry and Laura Cohen join Gary S. Cohn of Painted Rock Advisors to highlight the major developments they've been able to touch with their initiatives in the Jewish non-profit world. ------------ GUEST: Larry Cohen | Glyphix | www.Glyphix.com HOST: Gary S. Cohn | Painted Rock Advisors | (510) 402 - 8877 | paintedrockadvi…
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12 - Prioritizing Health in the Non Profit Space with Adam Pilder, Providence Tarzana Foundation
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Focusing on health in his local community, Adam Pilder is the Senior Philanthropy Officer of the Providence Tarzana Foundation. Adam's focus in health has allowed him to speak to what donors need to understand and benefit from. He shares experiences and knowledge with Gary Cohn of Painted Rock Advisors. ------------ GUEST: Adam Pilder | www.tarzana…
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