Weâre Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable businessâone that is predictable, profitable AND peaceful. Join us every Thursday if youâre an online creator who wants to reach your goals without sacrificing your well-being in the process.
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Sleeping With The Boss
Jason Zook and Caroline Winegeart host Sleeping With The Boss, a relationship show about living together, working together, and loving together.
Sleeping With The Boss is a weekly show about relationships, work life balance, and entrepreneurship. Hosted by a couple that live, work, and sleep together - Jason Zook and Caroline Winegeart.
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There is a ton of glamorization when it comes to having a âteamâ in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you?? In this episode, we share our thoughts on keeping our âteamâ small and not going down the path of hiring more people. Weâre not saying hiring people is bad, but for us, managiâŠ
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209 - Will this content batching plan work??
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Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes weâre experimenting with this month. Weâve been on a break from consistently creating social media and video content for nearly 3 years đŹ. But, thatâs all about to change and weâre gettiâŠ
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208 - A BIG shift in our content focus
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After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* weâve finally landed on the right answer for our core businessâŠ. maybe? One thing we know for sure, weâve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help âŠ
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207 - We found a solid article writing process
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Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out! Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this epiâŠ
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206 - We hired an SEO strategist for Teachery, here's their plan...
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Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and weâre going to share their plan of action in this episode. The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronâŠ
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205 - How video went, what content goes where, scrapping our goals
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The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too). There has been ONE clear friction point for us over the years when working together and thatâs... Long-form videos. Itâs some combination of our two stroâŠ
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204 - How weâre thinking about Teachery VIDEO content
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Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of whatâs to come this week as we pivot to long-form YouTube content for Teachery. If you didnât listen to last weekâs episode, weâre embarking on a 5-week content journey to get back into the groove âŠ
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203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)
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Here we go, folks! Weâre back on the short-form video creation train and this week weâre sharing our plan of action for Teachery. Weâve been off social media for 2.5 years, so this is quite the journey! If you missed last weekâs episode, weâre embarking on a 5-week content extravaganza đ for our two businesses. This week is the official first week âŠ
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202 - Getting back on social media (steal our content plan)
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Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. Weâve only been creating ânurtureâ content for the entirety of our WAIM business and thatâs about to change! This week, weâre kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a âŠ
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201 - We fell short of our launch goals. What did we learn?
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We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didnât quite hit the mark. Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, âŠ
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Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time â fun! In some ways it feels like weâve recorded 200+ episodes of this podcast, but in other ways, it kind ofâŠ
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199 - The truth about working with your spouse
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Weâve been working together in some capacity for almost 15 years! In that time, weâve learned how to communicate, navigate each otherâs emotions, but we still run into difficult moments like we did this week. In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lâŠ
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198 - How to choose when you have lots of ideas
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What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them? Thanks to listener Leah W. for submitting this weekâs podcast topic! This is a timely one for us as of recording because weâre overflowing with ideas for our two businesses (Teachery and WanderingâŠ
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197 - 7 *magical* tools that've changed our biz in the past year
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We thought it would be fun to share the tools that weâre super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too. If youâre a fan of the video game MarioKart (any version!) then youâll know about the items you can collect in the â?â blocks throughout each race. As we shared the seven tools, JâŠ
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196 - On the verge of burnout? Reassess these 6 things...
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Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill weâve tried to learn over the years. How do you know youâre on the cusp of burning out? There are clear signals weâve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth đ, and struggling to âŠ
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195 - 14 QUICK wins for business growth this week
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This week, weâre all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business. Here are the 14 quick wins written out: Rewrite your homepage so it speaks to a problem Make your home page lead magnet obvious and enticing Remove clutter from your site that isâŠ
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194 - A paid coaching program requires 4 crucial parts
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For the last 5 years weâve run a paid coaching program that includes a community. During that time, weâve learned a lot about what works and doesnât work and thought weâd break down in this episode. We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches. Not only do we share what has worked for us in each of those fourâŠ
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193 - Why we love lifetime pricing
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Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions! There is no perfect way to make money with online business, but from our experience, usinâŠ
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192 - What happens when you lose momentum?
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This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now⊠what the heck do we do? We share the steps weâre taking to regain momentum and we also talk through the idea of âstarting uglyâ and what to do with the feelings of wanting toâŠ
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191 - *NEW NAME!* ..... Growing Steady
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Welcome to the next era of our podcast!!! After 5 years of the name âWhat is it all for?â weâve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow đ. In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changâŠ
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190 - More ease doesnât mean easy
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This week, we share a bit of a roadblock weâre running into while focusing more on our online course software Teachery. And itâs not just one roadblock, itâs multiple, very technical, confusing, and difficult roadblocks đđ. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 yearsâŠ
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189 - 7 things youâll need on your creator journey
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To kick off this episode weâre sharing a âmini meltdownâ that Caroline experienced the day before recording. We wanted to share that and talk about how weâre trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery. Then, itâs time to go througâŠ
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188 - Whereâs your resistance coming from?
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Whenever you change something, whether itâs a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in theâŠ
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187 - Taking a side project to a full-time project
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This episode starts with an important question for đ©đ»âđŠ°đ and then we dive into a brief history of our online course software (Teachery) thatâs been a side project for 10 years. We walk you through four essential steps weâre taking this year to take Teachery from an afterthought in our work week, to priority #1! Youâll hear how weâre changing up ourâŠ
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186 - Our 2023 year end review and 2024 preview!
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We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review If youâve never done your own year end review, we love the simple format of answering these questions: What went well in 2023? What didnât go well in 2023? What did you not do on PUâŠ
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