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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 ...
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Professor-turned-entrepreneur, and founder of nine companies, Jothy Rosenberg talks with business leaders and personal achievers. A companion to his book Tech Startup Toolkit, the “Designing Successful Startups” podcast tells the stories of Jothy's guests as they took on the challenges of building a new startup. The lessons conveyed come from both things done right and things done wrong that can help listeners learn the best way to design their own startups to be successful. Along the way th ...
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The ReWild Group founder and Leaders of Lasting Impact podcast host, Matthew Pohl, owned a small business for more than a decade. After 12 years of painstaking work, Matthew hoped to sell the business and retire but was shocked at the valuation he received. It was then he discovered the Stages of Growth Methodology and began applying those principles to the company. Three years after Matthew implemented the Stages of Growth Methodology, he was able to sell his company for 10x what it previou ...
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In this episode of the $4M Strategies™ podcast, we dive into the keys to creating a highly productive workforce. Joe Rare, founder of Level 9 Virtual, explains the importance of clear goals, effective KPIs, and measurable outcomes. You’ll learn how even small changes in productivity can lead to significant revenue growth. Don’t miss this actionable…
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In this episode of $4M Strategies™, Joy Meserve of Leading with Joy talks about building a more productive workforce by empowering employees. Leaders often overlook the toll burnout takes on their teams, but addressing it is essential for sustained productivity. Learn how to give your employees the autonomy they need to solve problems, drive innova…
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Summary Saul Orbach discusses his background and his experiences living in different places, including New Jersey, Manhattan, Queens, and Israel. He shares how he ended up working in Silicon Valley and Maryland before returning to Israel. Jothy Rosenberg and Saul Orbach then discuss their time at Angle Technologies, a British company that focused o…
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In this episode of the $4M Strategies™ podcast, Rob Bier, author of Smooth Scaling, breaks down the challenges of measuring workforce productivity and why traditional approaches fall short. Rob shares practical solutions, including the use of revenue per employee as a quick proxy for growth. Learn how to build a collaborative culture that maximizes…
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Do you know how to use your calendar to increase productivity and revenue per employee? Kris Ward joins the $4M Strategies™ podcast to discuss how 90% of people misuse their time and what you can do to change that today. In this episode, Kris shares how to prioritize tasks, avoid email distractions, and manage your time like a pro. Learn how a simp…
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In this episode of the Measure Success Podcast, Luis Scott shares his journey from attorney to successful entrepreneur. Learn how value-based pricing transformed his law firm, and how leading with love and grace has created a powerful work culture. Luis offers valuable insights for entrepreneurs and professionals looking to grow their businesses su…
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In this episode of the $4M Strategies™ podcast, we explore the ongoing debate: AI vs. human trust in business. Can AI truly replace personal connections, or do relationships still hold the key to success? Learn from real examples and discover why trust remains at the core of business decisions. Click here to learn more about becoming a Trusted Part…
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This episode of $4M Strategies™ dives into how to unlock the full potential of introverted employees. Bill Lennan of 40% Better reveals his unconventional approach to helping introverts feel safe, confident, and ready to contribute more to your team. Learn how creating a psychologically safe space, engaging in open conversations, and balancing voic…
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In this episode of $4M Strategies™, we dive into the future of employee engagement with Jim Huling, co-author of The 4 Disciplines of Execution. Learn how moving beyond compliance and creating a sense of ownership can drive commitment, performance, and retention. Jim shares actionable strategies to turn your employees into active participants in yo…
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Summary Ray Bradbery, a former IT professional and entrepreneur, shares his journey from working in the IT department of a major bank to starting his own consulting practice and later owning a cafe and restaurant. He emphasizes the importance of understanding customers, doing thorough research before starting a business, and having the grit to over…
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In this episode of the $4M Strategies Podcast, we talk with leadership expert Jimmy Burroughes about how to strike the right balance between accountability and ability. Leaders often find themselves pushing their teams too hard, which can lead to burnout. Jimmy explains how to ensure your team has the resources and support they need to thrive. Lear…
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In this episode of $4M Strategies™, Carl J Cox talks with Ryan Englin about what really drives employee engagement. Hint: It’s not just about the job. Ryan explains how aligning work with your team’s personal goals can lead to higher retention and a more motivated workforce. If you want to understand how to truly engage your employees, this episode…
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In today’s episode of the Measure Success Podcast, Dr. Amir Rashidian breaks down why stress isn’t inherently bad. Instead, he explains how stress can be a powerful force that drives success—if you know how to harness it. Discover practical tips for managing stress, boosting your health, and thriving in your personal and professional life. Don’t mi…
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In this episode of the $4M Strategies™ podcast, we dive into the critical steps for gaining buy-in from your leadership team. Learn how to engage your team in the strategic process by listening and asking the right questions. We discuss how to ensure every member of your team feels ownership over the goals, and how to move forward with the best ide…
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In this episode of the $4M Strategies™ Podcast, Dane Groeneveld breaks down the essentials of strategic execution. Learn how to build a strong vision that goes beyond words on paper and drives your team forward. Dane shares how to keep that excitement alive, even when challenges arise, and what to do when a strategy isn’t working. If you're ready t…
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Your brand’s success hinges on more than just selling products—it’s about telling the right stories. In this episode, Angus Nelson joins us to explain the three critical stories every business needs: your origin, your product’s impact, and your customers’ transformations. If you can master these stories, you’ll build a brand that stands out and res…
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Summary Giles Taylor, the founder of Trans Solutions, shares his journey from working in the maritime industry to starting his own logistics company. Trans Solutions specializes in optimizing transportation and offering engineering solutions for businesses. Giles discusses the evolution of the logistics industry and the unique challenges and opport…
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In this $4M Strategies™ episode, Greg Selkoe, founder and CEO of XSET, offers essential insights on what business owners should consider when selling their company. He discusses the importance of aligning with investors, handling earn-outs, and knowing when it’s the right time to sell. Greg shares lessons from his own experiences that will help you…
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In this episode of the $4M Strategies™ podcast, we talk with Divya Parekh about how a great business story can make a real impact. Learn how to define your core message, connect with your audience, and use storytelling to drive business success. Listen now and discover how a powerful story can set your business apart from the competition. 🆓 Get a F…
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In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and e-commerce expert. Anatoliy shares his story of starting with nothing and growing his business to international success, even during a time of war. He also discusses the importance of building a resilient team and scaling sm…
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In this episode of $4M Strategies™, Carl J Cox discusses how to make tough business decisions during economic downturns. Learn why having at least two months of operating cash is critical and how to spot the warning signs of trouble before it’s too late. Carl offers practical tips on preparing your business for a potential recession and making the …
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In this episode of the $4M Strategies™ podcast, Brian Bogert shares powerful insights on how vulnerability and authenticity can transform your leadership style. He breaks down the importance of understanding and connecting with your team on a deeper level. Brian also discusses how to remove emotional barriers that hinder effective communication and…
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In this episode of $4M Strategies™, Elena Agaragimova discusses the critical role of wellbeing in senior leadership. Learn why supporting your leaders’ mental, physical, and social wellbeing is key to unlocking their full potential. Tune in to gain actionable tips that can help your leadership team perform at their best, leading to greater success …
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Summary In this conversation, Jothy Rosenberg interviews Leslie Barthel, a marketing professional with extensive experience in tech startups. They discuss Leslie's career journey, the challenges and rewards of working in startups, and the importance of marketing in early-stage companies. Leslie shares insights on marketing strategies for startups, …
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In this episode of the $4M Strategies™ podcast, we explore how creating a vivid vision can transform your business. Learn how to align your team around a clear and focused strategy, avoid common entrepreneurial pitfalls, and drive growth. We also discuss the importance of investing in your team's skills to ensure everyone is moving in the same dire…
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In this episode of the $4M Strategies™ podcast, Jothy Rosenberg shares his approach to building a strong senior leadership team. Learn why he believes in hiring no strangers and how trust within a team can accelerate success. Jothy also discusses the importance of communication and maintaining a flat structure, even as your team grows. If you're lo…
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In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team wit…
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Are you feeling trapped in your business? In this episode of the $4M Strategies™ podcast, we discuss three simple yet effective strategies to help business owners create more freedom. Learn how time-blocking, moving away from hourly billing, and hiring an accountability coach can revolutionize how you operate. These practical steps will allow you t…
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In this episode, we chat with Rob Bier, author of Smooth Scaling, about the challenges of maintaining effective leadership as your organization grows. Rob emphasizes the need for leaders to focus on internal issues that can hinder progress, long before they become critical. He introduces the concept of Organizational IQ, helping leaders anticipate …
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In this episode of $4M Strategies™, Mark S. Lewis breaks down the essentials of effective senior leadership. We explore the importance of transparency and empathy in building a team that’s motivated and aligned with your vision. Mark also introduces the concept of daily huddle calls to maintain accountability and clear communication within your tea…
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Summary Doug Weisman, the founder of VideoLink, shares his journey of starting and growing the company. VideoLink provided live television production services and became a premier broadcast entity. Doug and his team took risks, worked long hours, and built a unique business that attracted clients from major networks. They focused on providing excep…
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In this $4M Strategies™ episode, JM Ryerson from Let’s Go Win shares how effective senior leadership can make or break a team. JM highlights the need for a clear leadership philosophy that everyone can rally around, and the importance of getting honest feedback to measure leadership effectiveness. By embracing radical transparency, leaders can buil…
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In this episode of $4M Strategies™, we’re joined by Jason Cutter, Chief Transformation Officer, to discuss how effective senior leadership can drive success in your organization. Jason explains why it’s crucial for senior leaders to support frontline managers by reducing admin tasks and allowing them to focus on coaching their teams. We also tackle…
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In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional business operations to a fully outsourced model, sharing the strategies that have allowed him to scale efficiently. Tune in to hear Joe's approach to creat…
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In this episode of $4M Strategies™, we focus on four critical steps to help your business grow. From setting a clear destination to tracking key actions, we cover strategies to ensure your efforts are leading to meaningful growth. Are you measuring what truly matters? Learn how to avoid getting lost in unnecessary data and instead focus on metrics …
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This episode of $4M Strategies™ features Dave Ashworth, founder of the Quantifi Group, discussing the impact of strategic culture on business success. Discover how aligning your business processes with your desired culture can lead to greater efficiency and satisfaction, both internally and with clients. Dave shares practical examples and actionabl…
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Summary Alicia Williams, co-founder of Aliste Marketing, shares her journey as an entrepreneur and the lessons she has learned along the way. She emphasizes the importance of perseverance, surrounding yourself with a supportive network, and bringing in experts to enhance the quality of work. Alicia also discusses the challenges and strategies of wo…
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Join Carl J Cox and special guest Cameron Herold on the latest episode of the $4M Strategies™ podcast. 🌟 In this episode, they discuss the crucial role of strategic culture in driving business success. Cameron shares his unique approach, comparing a company to a jigsaw puzzle where the picture on the front of the box is your vivid vision, and the f…
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In this episode of $4M Strategies™, Don Lindsey, CEO of Precision Machine and Manufacturing, shares his journey in transforming company culture. Discover how five core principles—positive attitude, hard work, accountability, coachability, and organizational commitment—helped his team reach new heights. Don’s practical insights are a must-listen for…
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In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from physical therapy to online coaching, helping over 100 coaches achieve six-figure incomes in under six months. Tune in to learn his strategies for leverag…
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Let’s talk about the concept of Level 5 Leadership and its profound impact on corporate culture. Learn how these servant-based leaders enhance employee engagement, foster teamwork, and build resilient companies prepared for long-term success. Tune in to discover actionable insights that can help you lead with humility and drive sustainable growth. …
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In today's fast-paced business world, productivity often takes center stage. In this episode of $4M Strategies™, we tackle the challenge of building a strategic culture that aligns with business productivity. Our guest, Rob Bier, author of "Smooth Scaling," discusses why many companies struggle with maintaining culture when times get tough. We expl…
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In this $4M Strategies™ episode, we’re joined by Kyle Doran, CEO of NetVR, to explore the impact of company culture on business success. Kyle shares how leaders set the cultural tone and handle challenges when employees don't align with the culture. Learn from his experiences at Nike and beyond and discover practical steps to create a culture that …
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Summary Carl J Cox, founder of 40 Strategy, shares his journey from being a CFO to starting his own strategic planning company. He emphasizes the importance of strategy in guiding a company's direction and increasing its value. Cox introduces the Captain Strategy Methodology, which focuses on de-risking a company and maximizing its potential. He al…
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In this episode of $4M Strategies™, Isabelle Mercier, CEO of LeapZone Strategies, dives deep into the importance of a strategic culture in business success. Isabelle explains how a clear brand foundation can align your team, enhance productivity, and lead to market leadership. Whether you're an entrepreneur or executive, this episode offers valuabl…
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In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. D…
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In this episode of the $4M Strategies™ podcast, we’re excited to introduce 40 Accounting, Inc., a new entity focused entirely on providing top-tier financial services. We discuss why having accurate financial reporting and a global team is essential for strategic growth. Whether you need help with bookkeeping, tax preparation, or financial analysis…
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Summary Suvojit Ghosh, founder of FYELABS, discusses his product development shop that is purpose-built for startups. FYELABS offers development services under fixed price and fixed timeline contracts, making the development process more predictable for startups. Ghosh emphasizes the importance of the customer in the startup journey and the need to…
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In this episode of $4M Strategies, we’re joined by Kris Ward, CEO of Win The Hour, Win The Day, to discuss the importance of strategic culture. Kris explains how even small teams can create a powerful culture by hiring for personality and fostering leadership from day one. Tune in to learn actionable strategies that can transform your team’s dynami…
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In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses. Rick’s insights offer valuable lessons for anyone lo…
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