Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
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Can Becoming a Phone-Free School Improve Student Education?
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There are advantages and disadvantages to immediate access. It is reassuring for parents to know they can reach their child anytime. However, research shows that the reassurance parents enjoy limits the self-assurance that this continual supervision denies their kids. Let's discuss the advantages and disadvantages. For more information or help with…
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Why school need to keep their websites updated
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In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or professionalism; it has profound implications for student success, parental involvement, and the institution’s overall…
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What teachers wish parents would do in preparing students
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Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an excellent website news article for back-to-school or even repurpose this information …
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How Trade Schools Win Using Inbound Marketing
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If your school is a trade school or vocational ed tech school, this is an excellent time to be one. Now more than ever, parents and students are considering alternatives to academic colleges and degrees. Make sure your trade school stands out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit …
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Every school manager aspires to improve admissions. So, the question is, how can you improve your brand awareness and increase your student enrollment rate? One of the most effective ways is school advertisement. You have numerous options to promote your brand. For instance, you can optimize your social media presence, start email marketing, create…
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Why Use Online Forms on Your School Website
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Let's say you have a prospective student (or their parents) who might be interested in enrolling. You'd love to convince them you are the right fit, but you can't do that without knowing who they are, what they are looking for, or how to communicate with them. Enter the web form. For more information or help with your school website, contact School…
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School Newspaper Ideas: tips and ideas
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As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and around campus while showcasing your resources to prospective students and parents. So, let’s see how you …
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Podcasting for Schools: what are the benefits
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As a school manager, you might wonder whether starting a school podcast is a good idea or not. Here are all the answers you need. Together, we’ll examine some of the key benefits of podcasting and see if it’s time to start your own podcast. Let’s begin: For more information or help with your school website, contact School Webmasters at 888.750.4556…
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7 Marketing Strategies for Private Schools
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Strong brands can outshine the competition, build a broader customer base, and establish long-lasting brand loyalty. But how do we achieve this level of perfection? How, for instance, can a private school promote its educational services to stand out in the market? This is where marketing plans and school marketing strategies can help us. For more …
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18 School Blogs You Should Read
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An education blog is more than a platform to find written articles. It’s one of the greatest digital learning resources that can be integrated into schools’ teaching strategies. For school administrators, blogs can also be invaluable training for their leadership roles and their school’s success. Check out these recommendations. For more informatio…
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School Newsletter Ideas: essentials for getting started
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School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can…
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Crafting Smart School Marketing Strategies that Work
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Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new ex…
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10 ways to improve your school website
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School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in…
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School Instagram Account Ideas You Should Consider
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Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media pla…
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School Facebook Page Guidelines & Tips
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Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guideli…
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Competitor Website Analysis: How it can help your school's website
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Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the schoo…
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Communication Apps for Schools: What Are They?
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Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve …
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What are some of the best practices for designing a school website
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Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to inc…
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School Web Design Ideas to Win the Competition
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In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay …
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Top High School Blogs: success elements they have in common
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Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters a…
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The Ideal School Communications Apps
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We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how t…
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Tips for a Great High School Website
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People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a …
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Holiday Message from Your School
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The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it ca…
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What Makes a Great School Website: Beneficial Tips & Examples
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What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families. In a nutshell, a great school w…
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Smart Marketing Strategies for Private Schools
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All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the fiel…
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Best School Websites: what they have in common
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Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best practices in its design and development, including a user-f…
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Your Guide to Website Design for Schools
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In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational institution make the most of its online presence? This comp…
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9 great school websites for useful information
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Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmas…
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Benefits of Having a School Blog
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K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!…
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Benefits of a Parent Communications App
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One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t. When teachers and administrators keep parents updated on activities at school, parents will discuss those activi…
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CMS for Schools: Benefits and Challenges
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CMS (content management system) is one of the most central aspects of marketing. More than 68 million websites are built with CMS and this could be a great solution to many problems you face with your website. Here we’ll define what a CMS is and how it works. Then we’ll look at some of its benefits for educational organizations and some of the chal…
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Designing Great Websites for Schools
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It doesn't matter if you click on a website belonging to a car dealership, a restaurant, or even a candle shop. The reality is that you'll quickly form an opinion about them based on how their website looks and feels. The same logic applies when parents visit your school's website. But it's not just about first impressions. Your website is a signif…
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School Website Design 101: Essential Components
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Learn about the essential components of school website design and what it takes to put your website to work for your school. Competition for students and quality staff are at an all-time high, so make sure your school's website serves your purposes and effectively communicates to your audiences. For more information or help with your school website…
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Designing School Websites: Where and How to Get Started
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A website is an excellent digital tool for schools to showcase their academic qualities in front of the entire community. Schools can provide up-to-date information about admissions requirements, offline and online courses, student academic achievement, and upcoming events. But that’s not all. An informative school website can significantly promote…
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Best Private School Website Designs (and Their Major Characteristics)
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Attention to detail is the cornerstone of any great website design. You must know the website’s purpose and how it can help your school achieve its goals. In addition to looking professional and sleek, you want the website to portray your school’s brand and mission clearly. But it’s not just about style. Several elements go into creating a perfect …
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School Marketing: Effective Approaches to Get Started Today
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Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values. Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss thei…
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Marketing Your School: Strategies That Really Work
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Marketing strategies can serve as a success roadmap for your school in the long term. However, putting the ideas into words and actionable steps can be unfamiliar and confusing for many schools that are doing this for the first time. If you and your team feel the same way, keep listening because we will give you 10 school marketing strategies that …
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Brilliant Ideas for Writing a Great Marketing Plan For a Private School
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It doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your private school faces a lot of competition to attract top students. Therefore, no matter how good your school, programs, and teach…
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How to Create a Successful School Branding Strategy
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It's no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where they want to go. This means that school branding has never been more critical. Today, scho…
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School Newsletter: A Practical Way to Communicate With Parents
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So, your school needs to maintain regular communication. Constantly. Continually. Sending monthly or weekly newsletters to your students' families is a wonderful way to maintain this communication. Let's see how we can use this to your advantage. For more information or help with your school website, contact School Webmasters at 888.750.4556 or vis…
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How to localize your school website
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Schools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit w…
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School Facebook: How to use it efficiently
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Many schools' social media platforms look like they've made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But while that may be true, we cannot deny that we live in the age of social media—and Facebook is a…
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Best Homepage Design Elements for School Websites
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The school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it's only logical because it is the face of the school, but it's surprising how often it's overlooked. Many think by mistake that the homepage can b…
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School Website Management: Essentials to Know
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Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites. We all know the qualities of a poor website since we've all visited terrible school websites—but only for a short time and never returned. B…
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What is a Web first school marketing strategy?
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For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff. One of the most affordable and beneficial marketing efforts any school can utilize is …
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Top 24 Websites for School Students that Actually Look Great!
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A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills. To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational we…
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When it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!…
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Hire top-quality teachers using your school website
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Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. Learn how to use your school website to effectively hire top-quality staff! For more information or help with…
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Search content marketing to attract student prospects
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From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why m…
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What is your school's website value?
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You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other schools' websites? For more information or …
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