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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Recommender Systems are the most challenging, powerful and ubiquitous area of machine learning and artificial intelligence. This podcast hosts the experts in recommender systems research and application. From understanding what users really want to driving large-scale content discovery - from delivering personalized online experiences to catering to multi-stakeholder goals. Guests from industry and academia share how they tackle these and many more challenges. With Recsperts coming from univ ...
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On this show we reveal some of the latest developments in the fast-growing Alternative Data sector. Satellite imaging, news-crawling, credit card data... and many more fresh new data sources are increasingly being used by investors to gain a competitive edge when making market decisions. We speak to data providers, asset managers, and anyone else in the sector to better understand this dynamic phenomenon. For more of an introduction to Alternative Data and its past, present and future, pleas ...
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What gets in the way of collaborative, respectful work environments? How can we build teams where everyone can love their work--and working together? Those the questions this podcast explores. In Season Three, Kim and Wesley are back. Also, a name change as we move from “Just Work” to “Radical Respect”. As part of the paperback release of Just Work which is coming out in May of 2024, Kim made major revisions to the text based on all the learnings of the last three years. She also decided to ...
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Tāhuhu kōrero is a blog and podcast founded by Kathryn Cammell, Michaela Selway and the University of Auckland History Society. The purpose of this podcast is to increase the accessibility and inclusivity of the study of history and promote the research completed by staff and students at the University of Auckland. Podcasts will be released fortnightly - generally in the first and third weeks of the month. All references and material discussed in the podcast can be found on the related blogp ...
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In this episode I speak to Tom Liu, founder of ChinaScope and invaluable guide to the Chinese market. In our conversation, Tom and I discuss his data offering and the development of China’s attitudes towards data, as well as the buyers and sellers of alternative data in China today. In other news, I will be moderating the New Provider Showcase at B…
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As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning …
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Kim and Wesley welcome Amy Gallo the author of "Getting Along: How to Work with Anyone (Even Difficult People)". They all tell stories about working with someone especially difficult and what they learned from these situations. They also review some of the archetypes from Amy's book: the know-it-all, the tormentor, the political operator, the insec…
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Today, Wesley and Kim welcome Susan Fowler Rigetti. She talks her experiences at Uber as a young software engineer and the challenges when dealing with bad behavior. What can you do when you try to speak up when the internals systems are setup up to protect the "high performers"? They discuss what to do when the culture of the company is not aligne…
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Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to…
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In episode 25, we talk about the upcoming ACM Conference on Recommender Systems 2024 (RecSys) and welcome a former guest to geek about the conference. Enjoy this enriching episode of RECSPERTS - Recommender Systems Experts. Don't forget to follow the podcast and please leave a review (00:00) - Introduction (01:56) - Overview RecSys 2024 (07:01) - C…
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Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis…
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In this episode I am delighted to welcome back Abraham Thomas, the co-founder of Quandl and now angel investor and haver of interesting thoughts. In our conversation, we dig into the varios impacts of AI and LLMs specifically on the alternative data and hedge fund worlds, exploring the winners, losers and potential futures that might come out of th…
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There's no doubt that mental health in the workplace has become increasingly destigmatized in recent years. While conversations about its importance have now become commonplace, they can fall flat if people don't know how to engage in these conversations effectively. In this episode of the Radical Respect podcast, Kim and Wesley speak with Melissa …
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In episode 24 of Recsperts, I sit down with Amey Dharwadker, Machine Learning Engineering Manager at Facebook, to dive into the complexities of large-scale video recommendations. Amey, who leads the Video Recommendations Quality Ranking team at Facebook, sheds light on the intricate challenges of delivering personalized video feeds at scale. Our co…
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Athletics and the workplace are alike in their reliance on strong teams, where the health and performance of each group hinge on individual contributions. In this episode of the Radical Respect podcast, Kim speaks with athletic consultant Dr. Kensa Gunter. Drawing on her experience in the sports world — consulting with coaches, trainers and athleti…
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We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon…
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Experiential and cognitive diversity help a team thrive. Specifically, an organizational culture that welcomes neurodivergent people limits groupthink risks and helps to foster innovation, translating into a competitive edge. To reap these benefits, companies are realizing they need to do more to both support their existing neurodivergent employees…
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In this episode I speak to Tim Baker, a familiar face in the community with a long and storied history in various data and markets roles. In our conversation of two halves, Tim and I start by discussing a court case in which Tim is taking a deep interest, around the fate of the CUSIP identifier. We then discuss Tim’s recent coup in which he swooped…
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Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you ca…
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Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …
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Kim and Wesley have a conversations with author and sought after speaker, Henna Pryor about her recent book, Good Awkward. They talk about the lost art of conversation, a skill that atrophied for many of us during Covid. There is a lively discussion of what one can do to rebuild these important workplace conversational muscles. About Henna: Henna P…
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In this episode I speak to Brian Peltonen, longtime Director of Data Analytics at Fidelity and recent co-founder of his new startup, Parcosm. In our conversation, Brian and I talk about his development from computer game programmer to alternative data guru, and how the types of data that is available have changed over the years, as pricing trends a…
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In episode 23 of Recsperts, we welcome Yashar Deldjoo, Assistant Professor at the Polytechnic University of Bari, Italy. Yashar's research on recommender systems includes multimodal approaches, multimedia recommender systems as well as trustworthiness and adversarial robustness, where he has published a lot of work. We discuss the evolution of gene…
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Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…
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Welcome to the Alternative Data Podcast, powered by CFM. I’m Mark Fleming-Williams. In this episode I speak to Mathias Dail, Co-founder and CEO at Exorde a data provider that ‘tells you what the world thinks in real time’. In our conversation, we talk about the benefits of starting a company in Lyon, and Mathias’s achievements in building out his v…
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Wesley and Kim speak to Diane Kalen Sukra about her experiences working with local leaders and the challenges she has experienced. She talks in detail about the rise of bullying and harrassing behavior in local government. Once a community finds itself in "Bullyville", the community's ability to communicate and collaborate is dramatically inhibited…
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Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …
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Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…
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Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…
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We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …
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In episode 22 of Recsperts, we welcome Prabhat Agarwal, Senior ML Engineer, and Aayush Mudgal, Staff ML Engineer, both from Pinterest, to the show. Prabhat works on recommendations and search systems at Pinterest, leading representation learning efforts. Aayush is responsible for ads ranking and privacy-aware conversion modeling. We discuss user an…
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Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…
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In this episode I speak to Greg Neufeld of ValueStream Ventures, a venture capital fund that invests in data-rich companies. In our conversation, we discuss ValueStream’s relationship with alternative data companies, why Greg is interested in ‘data flywheel’ companies, and how a professional might make the jump into VC. DISCLAIMER This podcast is a…
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There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…
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In this episode I speak to Darren Voges, one of various people who might claim to be a godfather of alternative data. Darren was the man who brought probably the most influential dataset in alt data’s history to the market – the Yodlee credit card dataset. In our conversation we talk through the story of how the dataset was launched, and how it cam…
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In this episode I speak to Qaisar Hasan, Founder of Maiden Century, a platform that distils the value of alternative data for buyside customers. In our conversation we talk through Qaisar’s experience at Point 72 back at the formational period for Alternative Data, and discuss Maiden Century’s evolution and Qaisar’s view on the future of investing …
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It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…
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In episode 21 of Recsperts, we welcome Martijn Willemsen, Associate Professor at the Jheronimus Academy of Data Science and Eindhoven University of Technology. Martijn's researches on interactive recommender systems which includes aspects of decision psychology and user-centric evaluation. We discuss how users gain control over recommendations, how…
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Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …
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In this episode I speak to Don D’Amico, formerly of Neudata and now the CEO and Founder of Glacier Network, a new company that helps data buyers manage the legal considerations in their data chain. In our conversation we track the evolving alternative data regulation conversation, and talk about the kinds of pitfalls that can blow up a data provide…
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BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…
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In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…
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